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Challenges, Predictions, Remedies. We discussed what to expect in 2024 in our latest podcast episode. What do you think the biggest change in B2B Marketing will be in 2024? A) Difficulty with traditional outbound strategies B) Thought leadership getting more important C) GTM teams getting smaller - need for more efficiency and efficacy To our episode: https://lnkd.in/eVrqDmfp #b2bmarketing #podcast #2024goals #outbound #thoughtleadership #gtmstrategy

🦸🏽♀️ THIS superpower helps marketing strategist Christine Huiban-Moses grow B2B businesses better! Find out more in episode 31 of our #ItsASmallBusinessWorld podcast. 🔗 https://lnkd.in/ei4yvUex #marketing #strategy #B2B #B2Bmarketing #smallbusiness #womeninbusiness #businesspodcast #businesspodcasts #marketingstrategy

If you love all things marketing—then the MarketingProfs Marketing Smarts podcast is for you! Get actionable insights and advice from real-world marketers. New episodes weekly! 👉 https://ow.ly/UKNi50Q69UX #mpb2b #b2b #marketing #podcast

Selling to businesses vs consumers? What's the BIG mindset shift? Join me and Diksha Seth unpack the B2B vs B2C world.✨ Branding Blueprint with Sudhanshu Ministry of Ads #MarketingStrategy #BusinessGrowth #Podcast #BrandinBlueprintWithSudhanshu

Super excited to make my podcast debut as a guest on the B2B Marketing Futures Podcast! 🎙 I busted out my big girl mic to chat all about the challenges facing B2B marketers in 2024 and how to market strategically to get the most bang 💥 for your buck 💵 Thanks to Thomas and Joaquin from Adzact for having me and to the other guests Valeriya and Lisa for your fantastic insights. Can't wait to hear the episode soon 🔉 #Podcast #B2BMarketing #B2B #Marketing #DigitalMarketing

Should #MSPs aim for fame? .....If you want to achieve your commercial objectives and bring an energy to your growth, then yes! Find out how to bring massive energy to your MSPs growth in this podcast. Listen to the full podcast here https://lnkd.in/ezY7w6FM #b2bmarketing #mspmarketing #b2b #b2bgrowth #marketing #b2bbranding #b2bstrategy #b2bleadgeneration #b2bvideo #msp #B2Bmarketingbites

Have you seen this?! If you follow Future Fuzz - B2B Marketing Podast you’ll get new podcast preview clips as a taster for the show! Ben Cicchetti in the limelight here on our latest episode! Dan Sanchez keen to get your thoughts on this UI Spotify #podcast #businesspodcast #marketing #new

More often than not, hiring firms present a narrow view of what kind of marketer you should be, focusing more on specialization over versatility. I’ve been fortunate to experience both B2B and B2C marketing. When asked about the differences, I shared my insights. Here’s something that can help you if you’re considering exploring the other side. The Nuances: B2B vs. B2C Marketing Understanding the differences between B2B (Business-to-business) and B2C (Business-to-consumer) marketing is crucial for creating impactful campaigns. Here’s a breakdown: The Differences: Audience: B2B: Targets businesses, focusing on decision-makers like CEOs and managers. B2C: Targets individual consumers, aiming to fulfill personal needs and desires. Buying Process: B2B: Involves a longer, more complex decision-making process with multiple stakeholders. B2C: Generally shorter, influenced by emotions, personal preferences, and instant gratification. Relationship Building: B2B: Emphasizes long-term relationships and trust, demonstrating ROI. B2C: Focuses on brand loyalty and emotional connections. Content and Messaging: B2B: Detailed, technical, and informative, including whitepapers and case studies. B2C: Engaging, entertaining, and visually appealing, leveraging storytelling. Why Marketers Need to Know Both: Versatility: Understanding both dynamics makes you a versatile marketer, adaptable to different contexts. Broader Skill Set: Enhances your ability to craft diverse campaigns. Holistic View: Provides a comprehensive market view, enabling cohesive marketing strategies. Mastering both B2B and B2C marketing enhances your versatility and equips you to navigate any marketing landscape. Embrace the challenge and create strategies that resonate across all spectrums! Branding Blueprint with Sudhanshu Sudhanshu Malik #MarketingStrategy #B2B #B2C #DigitalMarketing #ContentMarketing #CustomerEngagement

Behind the mic with Dale Koerner and Shannon Bayliss breaking down the lively debate brought back to life by marketing legend Mark Ritson on the complex dynamics of differentiation and distinctiveness. Catch the full episode coming your way tomorrow! _ #WEDOB2B #B2BMarketing #B2B #Podcast

Bring your marketing stories to life. ✨ Hear more about it from Jeanne Kirby on the #B2BMX Podcast here: https://bit.ly/47wcENl B2B Marketing Exchange #Marketing #AI #Podcast #DigitalMarketing #MarketingAgency #Agency #Sales