Locality’s Post

With just weeks until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations — $400 million more than Republicans during the same time period. AdImpact, which released the stats and others in a report last week, also found just 7 battleground states are set to receive 88% of future ad reservations between Oct. 10 and Election Day. More stats in my Digiday story about the report along other data on political advertising across Meta, Google and X. (Also an interesting new report from Cint, which looks at how different generations are influenced differently by political ads and brands that support political candidates.) #2024election #advertising #politics

As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.

We're now in the midst of one of the most expensive and closely watched election cycles in recent history! 💰 👀 Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 edition of THE POLITICAL PULSE, featuring:   🇺🇸 Primary Battlegrounds - Ad Spending Intensifies In Remaining States with Primaries: Political ad spending is surging in key states like Arizona, Florida, Michigan, and Wisconsin as they prepare for intense primary election competition. With 18 state primaries remaining, strategic local ad placements and messaging are crucial. These states' diverse electorates and swing-state statuses make every local advertising dollar count.    🇺🇸 A Spending Shift Towards Senate Races and Ballot Initiatives: This election cycle sees a notable shift towards U.S. Senate races and ballot initiatives, with Senate spending and placements surpassing $1.1 billion to date.    🇺🇸 Senate Surge: A Closer Look: Political ad spending in ten key battleground states, including Arizona, Nevada, Michigan, Ohio, Pennsylvania, and Wisconsin, is reaching unprecedented levels. Both parties are heavily investing to sway voters and secure a Senate majority.   At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalAdvertisingMadeEasy

This is it! The final sprint to Election Day. 🏃➡️ 🏃♀️➡️ 🇺🇸 Check out the October 2024 edition of Locality's Political Pulse blog where our experts breakdown the trends shaping local political advertising as campaigns make their final push across battleground states and districts: https://bit.ly/3zI7PWb 🇺🇸 Presidential Election - Battleground States Key to Victory: As the Presidential election reaches its final month, both campaigns are pouring millions into critical states - one campaign more than the other - with local ad spending poised to play a decisive role in determining the path to victory. 🇺🇸 U.S. Senate Majority Hinges on Tightly Contested States: With control of the U.S. Senate on the line, both parties are investing heavily with local ads in competitive states, as Republicans need just one more seat to flip the chamber in the 2024 elections. 🇺🇸 Ad Blitz Hits Battleground U.S. House Districts: Local ad spending is surging in competitive U.S. House races, with districts in California, New York, and other key states playing a pivotal role in the fight for control of the House in 2024. 🇺🇸 Ballot Initiatives Dominate Local Political Ad Spending: Reproductive rights and other high-stakes issues, like marijuana legalization, wage increases, and rent control, are driving significant local ad spending in the 2024 election. Find out where. At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy 

The latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement. Nielsen | #Election2024

Nielsen’s latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement in #Election2024. Explore more: http://nlsn.co/6044WtVn0 #NielsenElectionHub #Vote

After reading the awesome article 👇 -make sure to explore Nielsen's 2024 U.S. election data hub for even more insights (like local markets)

From today's Cynopsis newsletter: The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion at AdImpact. Through June 27, AdImpact found that year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle, at $3.05 billion compared to $2.54 billion. Other findings include: · Broadcast spending has increased from $5.1 billion to $5.35 billion, a 5% increase from the market intelligence company’s previous projection. CTV spending has increased from $1.35 billion to $1.51 billion, a 12% increase. · Year-to-date, toss-up races in the Senate have seen $180M while toss-up races in the House have seen $42M. · Of the $10.69 billion projected for spending in the 2024 election cycle, down ballot races are expected to see the most spending ($3.59 billion). The Presidential race is projected to generate $2.68 billion in ad spend, followed by the Senate ($2.15 billion), House ($1.80 billion) and governor ($0.47 billion).

~17M Americans have already voted as of today, according to the Catalist Absentee Voting and Early Voting snapshot. Are you adjusting your ad targeting to exclude those who have submitted a ballot? Obviously, campaigns shouldn't spend precious ad dollars targeting nearly 17 million Americans who have already voted. But far too many do. Just imagine the massive amounts of money these campaigns are wasting. At DSPolitical, we’re using Catalist’s absentee and early vote data to adjust targeting for our clients in real-time, eliminating media waste and maximizing ad budgets. Because we care deeply about election outcomes, we take the extra step to remove early voters from every campaign we work on, as a matter of course. In an election this close, every dollar counts. Don't waste yours on ships that have already sailed.

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on the upcoming 🇺🇸 Presidential Election, Comscore’s suite of solutions for the political sector is attracting increasing attention. This new blog from Comscore's David Kovach shares the latest updates, read it at this link ➡ https://lnkd.in/e4g4U4gA #politicaladvertising #mediameasurement #comscore