Zach Mullins’ Post

With just weeks until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations — $400 million more than Republicans during the same time period. AdImpact, which released the stats and others in a report last week, also found just 7 battleground states are set to receive 88% of future ad reservations between Oct. 10 and Election Day. More stats in my Digiday story about the report along other data on political advertising across Meta, Google and X. (Also an interesting new report from Cint, which looks at how different generations are influenced differently by political ads and brands that support political candidates.) #2024election #advertising #politics

This is it! The final sprint to Election Day. 🏃➡️ 🏃♀️➡️ 🇺🇸 Check out the October 2024 edition of Locality's Political Pulse blog where our experts breakdown the trends shaping local political advertising as campaigns make their final push across battleground states and districts: https://bit.ly/3zI7PWb 🇺🇸 Presidential Election - Battleground States Key to Victory: As the Presidential election reaches its final month, both campaigns are pouring millions into critical states - one campaign more than the other - with local ad spending poised to play a decisive role in determining the path to victory. 🇺🇸 U.S. Senate Majority Hinges on Tightly Contested States: With control of the U.S. Senate on the line, both parties are investing heavily with local ads in competitive states, as Republicans need just one more seat to flip the chamber in the 2024 elections. 🇺🇸 Ad Blitz Hits Battleground U.S. House Districts: Local ad spending is surging in competitive U.S. House races, with districts in California, New York, and other key states playing a pivotal role in the fight for control of the House in 2024. 🇺🇸 Ballot Initiatives Dominate Local Political Ad Spending: Reproductive rights and other high-stakes issues, like marijuana legalization, wage increases, and rent control, are driving significant local ad spending in the 2024 election. Find out where. At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy 

We're now in the midst of one of the most expensive and closely watched election cycles in recent history! 💰 👀 Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 edition of THE POLITICAL PULSE, featuring:   🇺🇸 Primary Battlegrounds - Ad Spending Intensifies In Remaining States with Primaries: Political ad spending is surging in key states like Arizona, Florida, Michigan, and Wisconsin as they prepare for intense primary election competition. With 18 state primaries remaining, strategic local ad placements and messaging are crucial. These states' diverse electorates and swing-state statuses make every local advertising dollar count.    🇺🇸 A Spending Shift Towards Senate Races and Ballot Initiatives: This election cycle sees a notable shift towards U.S. Senate races and ballot initiatives, with Senate spending and placements surpassing $1.1 billion to date.    🇺🇸 Senate Surge: A Closer Look: Political ad spending in ten key battleground states, including Arizona, Nevada, Michigan, Ohio, Pennsylvania, and Wisconsin, is reaching unprecedented levels. Both parties are heavily investing to sway voters and secure a Senate majority.   At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q   #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalAdvertisingMadeEasy

When it comes to the current U.S. political landscape, one may ask, "Is this really happening?" For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle, to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising with the August edition of Locality's Political Pulse: 🇺🇸 GOP U.S. Senate Ad Strategy - The Path of Least Resistance: The GOP is intensifying its ad spending in key states to reclaim control of the U.S. Senate, targeting Democratic Senators in red states and focusing on open seats in Arizona, Michigan, and Maryland. 🇺🇸 Down-ballot Initiatives Drive Up Political Ad Spending: In the wake of the Dobbs decision, supporters of women’s reproductive rights are placing ballot initiatives across the country, leading to significant local political ad spending in 2024. 🇺🇸 Presidential and a Shift in Overall Political Ad Spending: The first seven months of 2024 saw a shift in political ad spending towards U.S. Senate races and ballot initiatives. As we near Election Day, we forecast a surge in Presidential campaign expenditures, bringing them back towards historical averages. 🇺🇸 Impact of Democratic VP Nominee on Ad Spending: The selection of Gov. Tim Walz as Harris' VP nominee is expected to have limited impact on overall ad spending, with a continued focus on maximizing voter outreach through local ad investments. At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

From today's Cynopsis newsletter: The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion at AdImpact. Through June 27, AdImpact found that year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle, at $3.05 billion compared to $2.54 billion. Other findings include: · Broadcast spending has increased from $5.1 billion to $5.35 billion, a 5% increase from the market intelligence company’s previous projection. CTV spending has increased from $1.35 billion to $1.51 billion, a 12% increase. · Year-to-date, toss-up races in the Senate have seen $180M while toss-up races in the House have seen $42M. · Of the $10.69 billion projected for spending in the 2024 election cycle, down ballot races are expected to see the most spending ($3.59 billion). The Presidential race is projected to generate $2.68 billion in ad spend, followed by the Senate ($2.15 billion), House ($1.80 billion) and governor ($0.47 billion).

Nielsen’s latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement in #Election2024. Explore more: http://nlsn.co/6044WtVn0 #NielsenElectionHub #Vote

What media do voters trust in #Election2024? Nielsen’s in-depth analysis of news consumption, ad spending, and voter insights offers a roadmap for smart election strategies. Read the full article: http://nlsn.co/6042Wo3FK #NielsenElectionHub #Vote

The latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement. Nielsen | #Election2024

📻 Political Advertisers -listen up! The 2024 election year is upon us and reaching your target voters is essential. It won't cost you an arm and a leg. We’ve leveraged Nielsen Media Impact to show you how you can reach 12% more voters without increasing your budget. https://bit.ly/3HXaPhT Gracenote #ratings #advertising #advertisingstrategies #radio #radioadvertising #impact #politicalcampaigns #political #listen

As we count down the weeks to the first $12 billion #adspend election (up 30% compared to 2020), we know that whether or not advertisers engage in political messaging, they will be impacted by how the election influences consumer sentiment. What we’re seeing: 🗳️ A rise in #CTV:  https://lnkd.in/exDCg8uQ 🗳️ A reliance on #contextualtargeting: We’re working closely with partners such as FatTail, Inc. to run contextual-driven political campaigns. Find out more 👉 adops.com/contact-us #polticaladvertising #USelection #adops #adopsdotcom