Locality’s Post

Big thanks to Dave Walker for facilitating an enthralling conversation with Jim Fitzgerald, where we delved into empowering SMB's with the digital capabilities they need to thrive. We unpacked strategies around leveraging AI, SaaS platforms, and aligning with evolving consumer demands. Our shared passion for fueling SMB success shone through, reaffirming why our partnership is so impactful for this segment. Give this a listen and let me know which trends or strategies resonated most. https://lnkd.in/gqvqGh5c

Go subscribe! In Episode 3, you get to hear from one of our member advocates Jefferey Becker and how he created a philosophy of compassionate competence. (You can also tune into episode 2 where Ben Conley relates an important compliance topic to a frat party 🤣) Don't miss out! Businessolver #SolverNation

Brand lift research should be about more than checking a box. It's an opportunity to learn how your next campaign can be better. Our turn-key approach makes it easy and actionable.

It's time to take the heavy lifting out of Brand Lift. Whether it’s podcasts, radio or music streaming, we take a holistic, multi-level approach to brand lift measurement so you know how your efforts are resonating with audiences. Click here to find out how: https://lnkd.in/gTvxtFzq

Here is some great new research about how much people are paying attention to ads. Some key takeaways: "Podcasts drove the highest attentive-seconds-per-thousand impressions compared to other digital, social and TV benchmarks," according to the report, but conventional radio broadcast ads "drove higher attentive-seconds-per-thousand-impressions compared to other digital, social and TV benchmarks. "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu's proprietary media attention benchmarks." #RadioWorks #audiomarketing #Podcasting #Research

‘Why audio, why now? Let’s get into it.’ Just like past emergent media, audio has experienced a gap between attention and ad spend. With an industry set to boast 750 million global streaming music listeners this year and a 20.78% compound annual growth rate from 2024 to 2032 within the podcast space, there’s your WHY and there’s your NOW. 🔗 Check out our latest blog ‘Minding the Audio Gap’ for more qualitative and quantitative explanations behind why you want to seize this opportunity and ride the momentum. https://lnkd.in/gAJTAbVG

Outstanding work as always by the folks at Sounds Profitable, and shared by Tom Webster. The “ad bargain” is what media consumers get when they watch or listen to ad-supported media. They don’t have to pay a premium, but they get exposed to advertising. My two key takeaways here: #podcast listeners CLAIM to skip the ads, but the data show they actually listen and spend money with those advertisers. Also, as a former radio guy, and I can’t believe I didn’t think about this sooner: the reason online streams aren’t competitive with Spotify, Pandora, etc: STREAM FILL. They may not be ads, but all those promos sure sound like it!

🎥 Let's talk about video and how it can be used as an effective medium for building community with your audience! Today on Marketing Happy Hour, Katie Fawkes of Ecamm Network, LLC joins us to discuss the benefits of live streaming and/or publishing a video podcast. Some of those benefits discussed include using video to: 🔹 Connect in Real Time: Engage with your audience instantly and build authentic connections through live video. 🔹 Boost Engagement: Video content captures attention and encourages interaction, increasing engagement with your brand. 🔹 Expand Your Reach: Live video and video podcasting help you reach a wider audience, driving brand awareness and visibility. 🔹 Build Trust: Authenticity and transparency are key in building trust. Showcasing your personality through video helps foster trust and credibility. Listen to the conversation to learn more about how to build your brand using video: https://lnkd.in/eq5kcgYC PLUS, check out Ecamm Network, LLC: https://lnkd.in/eNgC_k7B

Seeing this Spotify x Riverside.fm integration and wondering what it's all about? Well, check out the video below to discover what Spotify is calling a part of "the next generation of podcast innovations." https://lnkd.in/edsPbbrx #spotify #spotifypodcast #podcast #videopodcast #editing #collaboration

🗣️ “Every region in the US or Canada likes to operate with their own kind of priorities and I don’t see the application process changing. A company like Compliable can provide that value ad for compliance managers to understand what is required for each region and make that process much more efficient.”   🎙️ Our Chief Revenue Officer, Greg Ponesse, spoke on iGaming FM’s podcast about the difficulties around license applications across the US, and how we can assist in such a challenging environment.   You can listen to Greg’s insights here ⤵️   https://lnkd.in/d_tsQvPe   #compliance #compliancematters #compliancemanagement #podcast #licensing