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#Paris #FashionWeek dominates digital audience, driven by Christian Dior Couture, Louis Vuitton and Saint Laurent shows Paris had a media impact of 425.5 million dollars in terms of Media Impact Value (MIV), an indicator developed by Launchmetrics, and, by way of comparison, the Milan Week generated $273.4 million, the New York Week $181.5 million and the London Week $78.1 million. Instagram remains the dominant social network, follows by TikTok and YouTube For the CEO of Launchmetrics, "2024 marks the start of a new era in brand marketing. In a media market saturated with new points of contact and new social players, only brand marketing can enable brands to redefine their image and market positioning in real depth, or to capture new consumers." Louis Vuitton topped Launchmetrics' list of the twenty most popular brands at Paris Fashion Week, with an MIV of 36.3 million. The star brand of LVMH, which was celebrating the tenth anniversary of its creative director Nicolas Ghesquière at the helm of women's collections

Louis Vuitton and Timberland: Redefining Luxury and Utility through Strategic Collaboration Exciting developments in the fashion industry as Louis Vuitton and Timberland unite for a pioneering collaboration. This partnership melds Louis Vuitton’s unmatched luxury with Timberland’s renowned durability and links to the culture, setting a new standard in high-end, functional fashion. Together, they are crafting a collection that bridges their distinct brand heritages with modern cultural relevancy, appealing to a diverse global audience. Why is this collaboration significant? • Cultural Impact: Both brands bring deep-rooted brand identities that resonate across different demographics and geographies. • Innovative Fusion: By integrating high fashion with street-ready functionality, this collaboration is poised to introduce novel product offerings that capture the essence of both brands. • Market Expansion: This strategic alliance allows both brands to tap into each other’s loyal customer bases, potentially boosting market reach and consumer engagement. #LouisVuitton #Timberland #Brand #collaboration #StrategicCollaboration #FashionInnovation #BrandSynergy

How did Schiaparelli achieve a 463% increase in Media Impact Value® (MIV®) since the pandemic? Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing" features a deep dive into Schiaparelli's success in creating viral moments that resonate with Gen Z audiences. From Kylie Jenner's iconic lion dress to Doja Cat's crystal-studded appearance at SS23 Haute Couture Week, Schiaparelli has mastered the art of generating high-impact content that sparks engagement and strengthens their brand relevance. Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Voices and global celebrities driving brand visibility. Discover actionable insights and key takeaways to help you navigate the changing fashion marketing landscape and connect with the Gen Z—most influential consumer demographic of today. Download the report now and elevate your fashion marketing strategy 🔗 https://bit.ly/45Si9Gx #GenZMarketing #Schiaparelli #Launchmetrics #Dojacat #kyliejenner #GenzFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport

Has true luxury lost meaning in an era of accessibility? Bernard Arnault, an engineer turned luxury mogul, transformed the fashion industry by commercializing high fashion and challenging traditional norms. From rescuing Christian Dior to building LVMH, his strategic acquisitions and bold moves have made luxury brands accessible to a broader audience, while raising questions about the future of craftsmanship and artistic heritage in the industry. This article explores how the ever-changing landscape of fashion, its shift from employing creative directors with a traditional background in fashion, transitioning from solely catering to the elite class to now appealing to the aspirational, often involves trading traditional creative directors for celebrities and influencers. Written by @iscovision Full article here: https://lnkd.in/exJ-M7R4

When it comes to Celebrity Voice partnerships, brands are exploring new and global markets. 🌍 Why? Because global strategies no longer accommodate a one-size-fits-all approach. Brands are realizing the importance of targeted regional marketing and the unavoidable rise of APAC Voices. Amazing things can happen when brands allow APAC Voices to take the reigns with their content promotion. For example, when Jennie Kim was on the cover of Vogue just two placements from her own Instagram account garnered $3.3M of the brand’s total campaign MIV®. In today’s interconnected world, brands should diversify their rosters with cultural icons from around the globe to better resonate with worldwide audiences. As our CMO, Alison Bringé (nee Levy), states: “Now that consumers are seeking inspiration beyond their own borders, leveraging well-connected and digital-savvy APAC stars as new strategic brand partners enables brands to tap into the cultural zeitgeist and connect with an even broader, worldwide audience.” 🎤 Our new report, ‘Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance’ analyzes performance to uncover insights about key marketing moments and trends that will shape strategies in 2024. Download our report to discover the data behind real campaign examples from brands like. Louis Vuitton, Prada Group, Christian Dior Couture, Saint Laurent, Loewe, Balmain, ZARA SA, FILA and more. 🔗 https://bit.ly/3u8jdaR #JennieKim #BlackPink #Chanel #APACVoices #BrandAmplification #VoiceMarketing #MarketingStrategy #CrossVoicePartnership

Fashion For All. Every September, four prominent international fashion weeks—New York, London, Paris, and Milan—drive some of the world’s most important fashion trends. The events provide a peek at the ready-to-wear that will hit stores six months later. Runway shows are important for jewelers because they reveal the clothing colors and silhouettes that store owners will be accessorizing by spring. Savvy manufacturers know this and capitalize on the trends by calling attention to pieces in their lines—or creating new items—that reflect the hues and complement the couture. Fashion weeks are high-profile marketing opportunities. Phillip Gabriel Maroof includes celebrity and runway shots in his campaigns whenever possible to drive home the point that designs from his Royal Chain Group are exciting and on trend. “We try to include clothing trends and pair them with our products when we create our marketing campaigns,” explains the company’s vice president of marketing and design. “It gives some inspiration that retailers can use when targeting consumers.” Click Here To Read The Article: https://lnkd.in/e2Pyrr-8 #PlumbClub #PlumbClubMember #PlumbClubTrends #FashionForAll #NYFW #LondonFashionWeek #ParisFashionWeek #MilanFashionWeek #RunwayTrends #JewelryAndFashion #JewelryTrends #PhillipGabrielJewelry #RoyalChainGroup #CoutureJewelry #SpringFashion #JewelryMarketing #TrendingStyles #FashionWeekJewelry

The Secret to Maximising Your Luxury Collaborations It's Not About the Hype, It's About the Halo 😇 Do your collaborations feel random? Disjointed from positioning? Many partnerships lack strategy beyond hype. This dilutes luxury brand equity over time. Study Louis Vuitton x Pharrell for collaboration lessons. LV generated 1B+ impressions with the launch. Drove immense buzz by reimagining icons like the Speedy. The halo effect then boosts men’s line and core leather goods sales. Partnership introduces LV to new demographics. And tests potential for category expansions. LV shows how to reframe brand through influencer design. The imaginative experience is already a success. It now casts LV in a creative new light. And sparks cultural conversation about the brand (as this post does). This is a masterclass in collaboration strategy. Any luxury brand, big or small can apply this halo formula. But you must convert hype into sales velocity. And tightly align partnership with brand DNA. Then collaborations become powerful assets 😎 . DM me if you would like to learn how to leverage luxury collaborations for more sales. #luxpreneur #luxuryinsights #linkedinnews #lvmh #pharrellwilliams #haloeffect #collaboration https://lnkd.in/eReZgC8s

Gucci: Revitalizing a Luxury Brand with Inclusivity and Digital Savvy Gucci, one of the most iconic luxury fashion houses, underwent a remarkable transformation under the creative direction of Alessandro Michele. When Michele took over in 2015, he shifted Gucci’s image from traditional luxury to eclectic, inclusive, and digitally savvy, attracting a younger audience and making the brand more accessible. Gucci’s digital-first approach, particularly its use of social media and collaborations with influencers, has been a cornerstone of its marketing strategy. The brand’s innovative use of platforms like Instagram and Snapchat UNITED, along with partnerships with popular artists and fashion bloggers, has helped it reach a wider, more diverse audience. Additionally, Gucci has embraced sustainability by launching initiatives like Gucci Equilibrium, which focuses on reducing its environmental impact. By staying true to its roots while embracing modern trends and values, Gucci has successfully reinvented itself and strengthened its position as a leading luxury brand in the 21st century. #Gucci #LuxuryFashion #DigitalMarketing #Inclusivity #Sustainability #BrandReinvention

Can luxury brands win on TikTok? Last week, Dior launched their beauty account on TikTok, marking again the shift of the relationship luxury brands have with the platform. TikTok has just introduced a pre-owned luxury category in its shop. This is a far cry from TikTok's early days when luxury brands were hesitant to engage. For Gen Z and Millennials, authenticity and relatability reign supreme. Conventional marketing approaches simply won't cut it, especially on a platform like TikTok which presents a unique challenge for luxury brands. Strict brand guidelines can limit reactivity, while TikTok's chaotic nature often clashes with the need for exclusivity. Rather than solely focusing on product displays, harnessing the allure of celebrities, coupled with producing high-quality videos that still provide behind-the-scenes or follow current trends (etc.), can cultivate an atmosphere of sophistication and intrigue that strongly resonates with these audiences. The brands mastering this art, such as Gucci and Louis Vuitton, steer clear of glossy ads, opting instead for captivating, product-light content that intrigues and entices viewers to hit replay, seamlessly blending authenticity with a touch of luxury. 📊 Luxury Brands Thriving on TikTok: Louis Vuitton: 13M followers Dior: 7.8M followers Gucci: 4.9M followers These brands exemplify how, with an effective strategy, luxury brands can not only succeed but also redefine their impact on TikTok. While we could argue that it’s vanity metrics, it's worth noting that both The Business of Fashion and Quilt.AI Brand Magic Index have ranked Dior and Louis Vuitton among their top performers. 🔔 What Do You Think? How do you see the future of luxury brands on TikTok or Social Media? #DigitalMarketing #TikTokStrategy #LuxuryBrands #DiorBeauty #GenZMarketing #MillennialMarketing