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Political advertising should generate lots of revenue for radio. Check out these insights on how to capture it. #politicaladvertising #radio #election2024 https://ow.ly/3eR450QIlaI

Creators are no longer just influencing trends – they’re now shaping elections, both at their own will and because politicians are recruiting them to connect with younger audiences in more personal and impactful ways. Today, the creator economy transcends commerce, reaching into political realms and influencing how young people form their opinions and engage with the world. This just shows how much sway the creator economy holds over cultural attitudes, ultimately influencing society at the highest levels - and even going so far as to determine election outcomes. #CreatorEconomy #PresidentialElection #CreatorContent 

Catch the election wave on your local radio! In a record-breaking forecast, political ad spending could surge 24% in 2024! The good old AM/FM radio isn't dropping the mic just yet, expecting a significant 16% increase from 2020. Despite the digital upswing, traditional media retains over 70% of political ad dollars. Here's to local radio, still playing a pivotal role in election outcomes! #RadioRevolution #Election2024

📻 Political Advertisers -listen up! The 2024 election year is upon us and reaching your target voters is essential. It won't cost you an arm and a leg. We’ve leveraged Nielsen Media Impact to show you how you can reach 12% more voters without increasing your budget. https://bit.ly/3HXaPhT Gracenote #ratings #advertising #advertisingstrategies #radio #radioadvertising #impact #politicalcampaigns #political #listen

A great case study showcasing the impact of radio in political advertising! In the competitive 2022 Pennsylvania Senate race between Dr. Mehmet Oz and John Fetterman, the Fetterman campaign successfully bridged a 12% voter gap by shifting 20% of their political spend to AM/FM radio. Discover more about this insightful study here. 📻 #PoliticalAdvertising #RadioPower #MarketingInsights

🚨 Presidential election season is heating up, and $16 billion in political ads are flooding commercial media. 🚨 For non-political brands, this presents challenges: skyrocketing ad costs, limited space, and a sea of attack ads. But there’s a better way to cut through the noise — sponsor messages on public media outlets like NPR and PBS. Why brands should consider public media during election season: ✅ Credibility: Public media is trusted for its unbiased, in-depth analysis, especially during elections. ✅ No Political Ads: Unlike commercial platforms, NPR and PBS do not air political ads, offering a haven for brands to stand out. ✅ Consistent Pricing: While ad prices soar on commercial media, public media maintains stable rates. ✅ Surging Audience: Election coverage spikes NPR and PBS listenership, creating a larger, more engaged audience. ✅ Brand Protection: Avoid being associated with polarizing political content and benefit from public media’s clutter-free, trusted environment. Public media gives you the opportunity to amplify your brand while supporting trusted journalism and reaching socially conscious consumers. With NPR listeners and PBS viewers highly responsive to sponsor messages, now’s the time to invest in a platform that resonates. Want to learn how sponsor messages on NPR or PBS can elevate your brand this election season? Message me to get started! #MarketingStrategy #NPR #PBS #PublicMedia #Election2024 #BrandAwareness #SponsorshipOpportunities

Advertising matters: 3 in 5 Hispanics say political parties and candidates who advertise in Spanish are proving they want their vote. And Hispanics are more likely to say that a political ad changed their mind. Hispanic voters across key battleground states are projected to grow by more than +20% vs. 2020, with the biggest increases in states with the lowest percentage of Hispanic voters. Campaigns that prioritize authentic, culturally relevant messaging will stand out. At TelevisaUnivision, we're helping you not just reach these crucial voters, but move them. Now is the time to ensure your message makes a difference.

When it comes to the current U.S. political landscape, one may ask, "Is this really happening?" For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle, to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising with the August edition of Locality's Political Pulse: 🇺🇸 GOP U.S. Senate Ad Strategy - The Path of Least Resistance: The GOP is intensifying its ad spending in key states to reclaim control of the U.S. Senate, targeting Democratic Senators in red states and focusing on open seats in Arizona, Michigan, and Maryland. 🇺🇸 Down-ballot Initiatives Drive Up Political Ad Spending: In the wake of the Dobbs decision, supporters of women’s reproductive rights are placing ballot initiatives across the country, leading to significant local political ad spending in 2024. 🇺🇸 Presidential and a Shift in Overall Political Ad Spending: The first seven months of 2024 saw a shift in political ad spending towards U.S. Senate races and ballot initiatives. As we near Election Day, we forecast a surge in Presidential campaign expenditures, bringing them back towards historical averages. 🇺🇸 Impact of Democratic VP Nominee on Ad Spending: The selection of Gov. Tim Walz as Harris' VP nominee is expected to have limited impact on overall ad spending, with a continued focus on maximizing voter outreach through local ad investments. At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

Are you downplaying your 2024 political radio campaigns? If you are, then you could be missing a huge portion of your voters in this upcoming election season. Check out our newest research that shows how Nielsen Media Impact can help you reach more of your target voters with a simple budget reallocation. Comment below if you want to know more! https://bit.ly/3HXaPhT 

As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.