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"The music you use, the celebrities you show, the colors you use, how much patriotism is baked into the marketing—all of these things communicate something and people will perceive through the lens of their own politics of what that means to them." - Chief Public Health Officer & Chief Public Affairs Officer Pam Jenkins shares in Ad Age on considerations for brands going into the upcoming elections.

Brands and the election—how to avoid controversy in partisan times

Brands and the election—how to avoid controversy in partisan times

adage.com

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