Managing Director - Seen Presents. Drum Leader of the Year 2023. Campaign Experience Team of the Year 2023 & 2024. Small Agency of the Year 2023. Making the intangible, tangible. Experience agency routed in emotion.
Day 2 of the Cannes Lions International Festival of Creativity ranks as one of the most interesting and insightful. Here's my M&C Saatchi Group South Africa Brutally Simple recap. Don't forget to check-out Jacques Burger's perspective and recap as well.
> IN A WORD <
Fundamentals
If you were at Cannes yesterday it was a powerful reminder of getting the fundamentals right.
Mark Pritchard (CMO P&G) talked about "everyday creativity" and the power of fining those small human moments that invoke feeling and to focus on how your brand contributes to that feeling. Obvious right? But rarely practiced.
The CMO of JP Morgan Stanley Chase reflected on the journey of being purpose led - a simple observation: you know purpose is working "when people act on it when no-one is looking".
And really useful research and data from EY on the need to re-define (and remind!) the C-suit on the role of brand - and that to get there we need a simpler, clearer language in marketing.
But probably the most incisive and fundamental perspective was from Mark Ritson:
"Before even beginning to get to a strategy, let alone the tactics, have you taken the time to diagnose the market?"
> IN A QUOTE <
"It turned out telling a good story was better than showing a giant call to action." - Laura Jones, CMO InstaCard
Critical insights for all marketing and business decisions makers came from Laura Jones' talk sharing her journey on building the case for brand at Instcart (the multi-billion dollar delivery brand), taking Instacart from a "transactional product" to an "inspirational brand". And yes, with absolute empirical evidence demonstrated to the business the significant value the shift from being performance led (and they are a tech business) to being brand led has had on the bottom line. I'll be pulling this case study together to share widely!
> IN A PIECE OF WORK <
Dove do it again. Following on from my post yesterday, they consistently take their timeless message to market, in a powerfully timely way. This is powerful and important work👇
To grow your SACCO through reliable tools and innovative strategies, you must foster a culture of innovation across the SACCO's departments.
This is how you can cultivate innovation throughout the SACCO.
#innovation#creditunions#cooperatives
How do you create something completely transformative in an existing category that distinguishes you from the competition and changes your playing field? 🎯
There’s much to be learned from Cirque du Soleil Entertainment Group in this regard. Daniel Lamarre, former CEO and current executive vice-chairman of the board at Cirque, tells Think:Act what it takes to create a pathbreaking business category, the nuances of managing creative people, and walking the tight rope between creative ambition and business demands.
💡 Read all about it in the latest #ThinkActMagazine:
https://lnkd.in/devtn7bC#RolandBerger
What Sets The Flying Royals Apart? 🎪
🔹 Professionalism & Partnership: We align with event organizers, understanding and merging our visions for mutual success.
🔹 Localized Marketing: We tailor our approach to each event's unique locale, ensuring resonance and impact.
🔹 State-of-the-Art Setup: More than a stage; an experience. Our setups captivate audiences even before the show starts.
🔹 Global Talent Network: Handpicked top performers from around the world, guaranteeing a dynamic showcase every time.
🔹 Detail-Oriented: From specialized branded signage to collaborations with street art legends, we know that the nuances matter.
🔹 Long-Term Vision: We aim for evolving partnerships. Our bespoke experiences impress and enhance year after year.
Partner with us, and experience the difference. #EventEvolution#FlyingRoyalsDifference#ExperientialExcellence
Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck.
It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special.
We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically.
So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.
We had a great year on stage at Cannes. But instead of posting a photo of the high, here’s a photo of the low.
I snuck this photo a few months ago. We were mid-production on Pedigree Adoptable, which won 4 lions this week including the Outdoor Grand Prix 🏆🏆🏆🏆
I love Duncan’s turmoil in this image. Not because I'm a psycho, but because that's how much he cared about every detail.
The other thing I love is Hadleigh laughing in the corner. Comradery and fun in the hard times is the only way you make it through.
Like I said in my award show speech, ambition without drive is worthless.
Thank you team Colenso, for always having the drive to push through the impossible moments.
Huge congrats to all the winners 🙌.
*What you can't see in this photo is Isabel Snellen and the rest of the team doing all the work 💥
Colenso BBDO x Mars x Nexus StudiosCannes Lions International Festival of Creativity
This year, we are proud to introduce our new category, Best Multi Cast.
This category recognizes the excellence in combined platforms recording simultaneously.
For a full list of requirements, please see our 2024 Gabriel Awards packet. You can find this at the link in our bio!
#filmcrew#filmcrewlife#filmcrewofficial#filmindustry#filmindustrynetwork#filmindustrynews
Was Barbenheimer the savior of cinema?
With more than a 6.1% increase in ad spending after the announcement of the two blockbusters, the major screening event helped increase awareness for many brands across different channels while also increasing ad spending for cinema. A fitting conclusion to one of the most significant events in 2023.
Learn more about new marketing trends and insights at dbrandria.com#LevelUpWithBrandria#KeepInMind#Brandria#DigitalMarketing#Barbie#Oppenheimer
President at Weber Shandwick
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