Westwood One’s Post

https://lnkd.in/gVTwQTGW Key findings: Broad acceptance of non-surgical facial #aesthetics suggests a large potential market Aesthetic #brand scorecard: Botox is the dominant player; Brands ranked next in aided awareness include Juvéderm, Restylane, Jeuveau, Radiesse, and Xeomin Heavy AM/FM #radio and podcast listeners over index on the aesthetic category; TV way under indexes Nielsen Media Impact: AM/FM radio elevates the aesthetic brand #media plan; Botox experiences a 2X increase in reach with a 20% #reallocation to AM/FM radio Botox’s TV buy does not reach the crucial 18-34 and 18-49 aesthetic demographics; Adding AM/FM radio to the TV media plan generates significant younger demo incremental reach growth A wide variety of AM/FM radio programming formats generate significant #reach of the aesthetic prospects/considerer and patient target audience

Want to get more high-ticket patients with less effort? Print is not dead! Our custom magazines cut through the crowded digital space, delivering quality implant and full-arch patients directly to you. - No competition, - Exclusive to your area, - Reaching key demographics that digital can't. Elevate your dental practice with engaging, glossy, monthly magazines. hashtag #dentalmarketing #hashtag #DentalImplants

Want to get more high-ticket patients with less effort? Print is not dead! Our custom magazines cut through the crowded digital space, delivering quality implant and full-arch patients directly to you. - No competition, - Exclusive to your area, - Reaching key demographics that digital can't. Elevate your dental practice with engaging, glossy, monthly magazines. #dentalmarketing ##DentalImplants

Getting involved in the marketing process as a healthcare provider is crucial for several reasons. Active participation allows healthcare providers to ensure that their message accurately reflects their values, expertise, and commitment to patient care. This helps healthcare providers to maintain control over the narrative surrounding their practice, thereby safeguarding their reputation and building trust with current and potential patients. This enables providers to tailor their messaging to specific patient populations or target demographics. This ensures that marketing efforts resonate with the intended audience, increasing the likelihood of engagement and conversion. It was wonderful speaking to Dayna Smith, MD FACOG on the podcast about this and other aspects in scaling a practice. More about our chat at andreEwright.com/podcast #marketing #healthcaremarketing #practicegrowth

At the PRWeek Healthcare Conference, the "Healthcare and Social Media Influence" panel shed light on the pivotal role of social media in modern healthcare. Experts discussed how platforms like social media are reshaping medical practices and patient interactions, particularly among younger demographics. Attendees gained insights from communication specialists on navigating credible influencer content and engagement, crucial in a landscape inundated with health-related information. #PRWHealthcareAwardsUS #SocialMediaInfluence #HealthcareTrends Speakers: - Sue Ann Pentecost of Bayer US - Jennifer Dwork of Wisp - Brandon Doerrer of PRWeek

Unlock the potential of the Baby Boomer market with tailored strategies that resonate! Learn how to engage and convert this powerful demographic at TLG Marketing. #BabyBoomers #MarketingTips #GenerationalMarketing https://lnkd.in/djKV4TfN

On Bright Spots in Healthcare podcast with Eric Glazer, Keslie Crichton, BeneLynk's Chief Sales Officer, talks about how important it is to understand your target audience. She relies on predictive models to engage members for maximum revenue. Delving into demographics like zip code, gender, marital status, and age helps tailor outreach effectively. Keslie emphasizes choosing the right communication mode to ensure clear message delivery. Ultimately, success lies in knowing your audience well. #PredictiveModeling #TargetedOutreach #HealthcareRevenueOptimization

Demographics vs. psychographics: two distinct marketing approaches to defining target audiences: This idea blew up my mind. People from two very different demographies might be interested in the same product, a certain book/movie, for example.   In healthcare, we are interested in understanding the demographics because often they present similarities in how they respond to a service, device, or drug.   Can you think of a way to use psychographics in the healthcare industry? I think the choice of a treatment design, even participating in a clinical trial, might be influenced by psychographics. But the most beneficial documents will probably be patient education materials. Addressing their pain points in consideration with their value will help us better connect to them.   #psychographics #PatientEducationMaterials

According to Nielsen's latest report, radio outperforms TV, phones, and computers in reaching Hispanics across all demographics. With monthly reach ranging from 91-97%, radio dominates ad-supported audio platforms, providing advertisers with a pivotal channel for successful campaigns. Learn more about the impact of radio in engaging this dynamic audience: https://shorturl.at/gqsLM #lamegamedia #HispanicMarket #RadioAdvertising #LatinoCommunity 🎶📊📈

Discover how brands are engaging with Gen Z in our recent #LinkedInLive session. Watch the replay now and learn actionable strategies for reaching this demographic: https://lnkd.in/evW6bTym #MediaTrends2024 #GenZ #MarketingInsights