Wicket’s Post

Opt-in facial recognition transforming the NFL guest experience. Webinar tackles Tennessee Titans’ deployment of biometrics for Express Entry FL football continues to yield use cases for biometrics, as discussed in a recent webinar moderated by Paul Kapustka of Stadium Tech Report featuring Jeff Josephson, head of sales at Wicket Software, along with Tennessee Titans Chief Revenue Officer Adam Nuse and Brian Gorney, senior managing director of U.S. pro sports for Verizon. They talk about how technology such as opt-in facial recognition can transform frustrating aspects of live sports and entertainment events into positive guest experiences. In the case of the Titans, the specific technology in question is opt-in 5G Edge Express Entry, a biometric system the team first deployed at Nissan Stadium in Nashville in 2023. The move was prompted by problems the stadium was experiencing with ingress and egress. Nuse says it’s a common struggle across the NFL. “The nature of it is, 70,000 people want to come through the gates fifteen minutes before the game starts,” he says. “And we’ve gotta keep ‘em happy.” After years of being known as innovation-cautious, the Titans have invested heavily into the fan journey and into Express Entry in particular. Nuse says he believes it’s where the ticketing experience is heading for sports in general, citing the Cleveland Browns as another team that is providing a feasible model. Having some older audiences, he emphasizes the need for fan training – communications that tell fans what’s going on. Josephson underlines that what teams want is a better fan experience, and that putting fans in control of the facial recognition process is of utmost importance. “This is all full opt-in: every fan takes their own photo, they acknowledge terms and conditions, they connect their own ticketing account to this mathematical set of representations of your face. They do it, and they have the opportunity to undo it if they want to.” That, he says, combined with the data belonging to the team, “put us in a position where the fans could at least start to trust us.” The onboarding process has to be simple enough that it does not put off the average NFL user, who is over 50 years of age. “One of the tricks is how to get this in their hands – how to communicate with fans” who might be encountering biometric technology for the first time. Email blasts of know-before-you-go-instructions help. Once fans have the tools, the trust begins to build around positive fan experience. “It’s fast, it’s reliable, it’s secure,” says Josephson… In the end, he says, it takes “transparency and buy-in from the whole organization” to make a biometrics-based entry system like Wicket’s work. “The better we can educate the whole organization, the better they’re going to be able to give their fans those experiences.” #FacialRecognition #AccessControl #AxisSystemsGrp https://zurl.co/pTO8

⚾️ Digital Identity 🏟️ One of the most notable transformations is the integration of artificial intelligence-powered self-checkout systems https://lnkd.in/g5WcT9Pm #digitalidentity

Carolina Panthers draft Verizon and Wicket for entry with face biometrics. Palmki deploys palm biometrics for Dutch stadium bar. Two new deployments of biometrics for different applications at professional sports venues have been unveiled, along with a new platform for delivering loyalty programs and customized offers. The Carolina Panthers are the latest pro sports club to bring biometrics to its fanbase, with the announcement that Verizon will deploy Wicket facial recognition software at Bank of America Stadium for access control and ticketless entry. ...Phase I of the service will make biometric entry available for club season ticket members, with a planned rollout for all season ticket holders. Verizon has deployed Wicket at NFL stadiums in Cleveland, Atlanta and Nashville. The system is opt-in and runs on Verizon’s 5G network. The company has also launched a VPN for coach-to-coach communications at 29 NFL venues. ...“Serving up the right offer, to the right customer, at the right moment increases engagement, deepens brand loyalty, and boosts spend,” he says. “We see enormous potential for this blend of instant biometrics identification and real-time personalization.” #AccessControl #Biometrics #FacialRecognition #AxisSystemsGrp https://ow.ly/mW9o50QmM0L

Thought the digital world couldn’t encroach on the real world more than it already is? Think again…   When facial recognition starts being used to attend sporting events you start to realize that the real world is also transforming on the back of the digital revolution.   While this stadium ticketing biometric system for MLB is being touted as a means to improve stadium access and safety, one consequence will also be preventing non-transferable tickets from being shared with a friend or work colleague - not that this is the reason #MLB are introducing the technology…   Regardless, it just shows the digital world and the physical world continue to meld and I anticipate there will be a time when one cannot operate without the other. So, adapt or perish!   P.S. For anyone looking to leverage biometric technology in their industry or business, feel free to DM me and I would be happy to introduce you to my many colleagues in the Thales Identity and Biometrics Solutions team https://lnkd.in/gdGfVArN   #digitalidentity #facialrecognition #biometrics #ticketing #sportstechnology #digital #digitalworld https://lnkd.in/gkUjgv2g

Telcos are stepping into an unprecedented era of opportunity. With their unparalleled customer intelligence and remarkable ability to identify users online, telcos are poised to play a pivotal role in shaping the future of the digital landscape. What's the crux of this game-changing opportunity? Telcos are in a unique position to offer privacy-first ID services that brands, publishers, and agencies are eagerly seeking. This move ensures the enduring presence of the free-to-view web, safeguarding user privacy while enabling personalised experiences. The potential centers around two distinctive types of IDs: 1️⃣ Publisher/Brand ID: Leveraging telco network intelligence, this ID guarantees the continuous verification of pseudonymised, consented users. Publishers and brands gain an all-encompassing view of users across devices and sites, crafting unified profiles even for non-signed-in users. Explore Novatiq's Zenith ID to dive deeper into this innovation. 2️⃣ Transaction ID: Building on the foundation of first-party audiences from the publisher or brand ID, transactional IDs activate securely and in real-time. This empowers retargeting and the seamless delivery of first-party audiences at a grand scale. Discover Novatiq's Hyper ID to unlock the potential of this breakthrough. Are you ready to embrace this transformation? Explore the far-reaching impact of telcos' role in shaping the digital frontier in our latest blog post. Read more: [https://lnkd.in/e5jfZrW7] #thirdparty #cookies #thirdpartycookies #cookiedeprecation #publishers #telcos #telecommunications #marketers #digitallandscape #digitalmarketing #privacy #privacycompliance

Good read from ESPN this morning about MLB teams rolling out facial recognition technology that allows fans to enter stadiums more efficiently. The technology is currently used at a handful of major American sports properties and is apparently up to 4x faster than traditional entrance processes. Faster entrances, however, could come at a cost of personal privacy. Despite being used in other other industries (I would have missed a flight without it last week!) there are still many privacy concerns to work out before it is fully optimized. That said, if implemented safely, these types of changes could greatly improve the fan experience and represents massive upside for properties to generate more revenue. https://lnkd.in/gxShGFuK

🚀 Dive into the future of digital marketing with our latest blog on personal assistant devices! 📱✨ Discover how these smart devices aren't just convenient but are also treasure troves of data that can revolutionize advertising strategies. 🔍 From understanding what data is collected to exploring targeted ad opportunities and prioritizing privacy, we cover it all! Learn how Smart 1 Marketing is leading the charge in leveraging this technology responsibly. 👉 Read more about how we're turning data into success while upholding the highest privacy standards. Don't miss out on harnessing the power of personal assistant devices in advertising! https://s1dev.co/eUTxPq #DataDrivenMarketing #PersonalAssistantDevices #DigitalMarketing #SmartTechnology

🚀 Dive into the future of digital marketing with our latest blog on personal assistant devices! 📱✨ Discover how these smart devices aren't just convenient but are also treasure troves of data that can revolutionize advertising strategies. 🔍 From understanding what data is collected to exploring targeted ad opportunities and prioritizing privacy, we cover it all! Learn how Smart 1 Marketing is leading the charge in leveraging this technology responsibly. 👉 Read more about how we're turning data into success while upholding the highest privacy standards. Don't miss out on harnessing the power of personal assistant devices in advertising! https://s1dev.co/eUTxPq #DataDrivenMarketing #PersonalAssistantDevices #DigitalMarketing #SmartTechnology

Join us this November 9 at 10 a.m. EST, for a special webinar where we will delve into the new perspectives and opportunities that exist in the world of fan engagement within today's entertainment landscape. In partnership with Biometric Update, this webinar will shed light on how operations and experience managers are embracing innovation to connect with audiences like never before. Our subject matter experts, Alfonso Urrizburu Santos and Larry Butsch, will delve into the presentation of a holistic identity platform that has the power to transform fan journeys, streamline purchases and elevate security, delivering a benefit to both businesses and fans. On this occasion we have a very special guest, Doug OGorden who will help us shed light on these new expectations of fan experience and fan engagement. He will bring to the table a remarkable quarter-century of experience spanning the realms of physical and digital technology media. The entertainment industry is evolving, and so should our approaches to fan engagement. If you're passionate about staying ahead of the curve, this webinar is a must-attend event. Register here -> https://lnkd.in/e52tZNRF

The Room & Nexxen connected in Chicago to discuss: The Identity Landscape in 2024. Can Advertising Still Scale? Marketers have been preparing for enormous changes in the digital media industry for several years. How do we manage a fragmented landscape no longer the epic double chocolate chip cookies that once sat on our devices? Deprecation is here, and a $200bn industry will evolve.