🏀 The Doordash NBA All Star Weekend: The Corner 3 Bodega
Brought to you by Ronen Benatar, Wavemaker US ✍🏼
In a bid to take their longstanding partnership with the NBA to new heights, DoorDash teamed up with Wavemaker to create an unforgettable experience during the NBA All-Star Weekend. The goal? To maximise their presence at the star-studded event and showcase the exclusive benefits available through DoorDash’s DashPass subscription.
A 360-Degree Experiential Activation 🟠
At the heart of this activation was a unique 360-degree experience within the NBA Crossover zone. DoorDash transformed their booth into a hub of excitement, drawing in NBA fans and celebrities alike. Here’s what went down:
VIP Access to the DoorDash Bodega: DashPass members enjoyed VIP access to DoorDash’s on-site bodega, where they were surrounded by iconic NBA memorabilia. From vintage jerseys to game-worn sneakers, the bodega was a treasure trove for basketball enthusiasts.
Exclusive Swag: As if the memorabilia weren’t enough, DashPass members also had the chance to win exclusive DoorDash x NBA 2024 swag. From limited-edition merchandise to autographed items, the giveaways were a hit.
NBA Superstar Appearances: The activation buzzed with excitement as NBA superstars made surprise appearances. Bam Adebayo, Jalen Brunson, Karl-Anthony Towns, and Jamal Crawford mingled with fans, signed autographs, and shared their love for DoorDash.
Going Beyond the Game
But DoorDash didn’t stop there. They partnered with Team Whistle to amplify the experience.
Here’s how:
Famous Los Takes the Stage: Remember the former NBA Celebrity All-Star Game winner, Famous Los? He was front and centre, engaging with viewers and providing behind-the-scenes glimpses throughout All-Star Week. This social-first approach generated a whopping 5 million impressions and drove 400,000 engagements.
DashPass Exclusive Sweeps and Rewards: The activation wasn’t just about star power; it was about celebrating DashPass members. By highlighting the benefits exclusive to this subscription service, DoorDash reinforced its commitment to its loyal customers.
In summary, DoorDash’s experiential activation during the NBA All-Star Weekend was a slam dunk. From VIP access to exclusive swag, the partnership with the NBA reached new heights. And with Famous Los in the mix, fans got a taste of the action both on and off the court.
#sportsmarketing #NBA #advertising
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