Willson International Limited’s Post

Keep it simple! 💡 My favorite excites and connects the target with the brand without a celebrity, a special effect, or a joke. With the ad "Well Said," Disney+ diverged from other brands by releasing a surprise 30-second ad during the fourth quarter of #superbowl, displaying a list of its popular phrases in black text on a white screen. The brand presented a commercial that features phrases such as "To infinity and beyond," "Ohana means family," and "Help me, Obi-Wan Kenobi," with Disney+ aiming to showcase the best stories from the worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. One of my favorites. Simple. #superbowl2024 #marketingstrategy #disney #adcampaigns #superbowlads

I absolutely loved this Super Bowl ad from The Walt Disney Company. Sure, it's incredibly simple, which really stands out in a field of crazy graphics and big-named celebrities. But more than that, the ad represents some truly deep thinking regarding what Disney's real value proposition is. In this case, I think it's "storytelling." I talk about this exact process when I teach my MBA students and highlight what a difficult endeavor it can be. I think the work is worth it, though!: If you can determine your own value AND convey it to your core base, it can be a great help in guiding future strategic decisions. https://lnkd.in/gwBuV2vm

One of my team members was taking inventory of her collectibles, and she is starting to wonder if it's time to admit she has a 'slight' obsession with Mickey Ears. But, jokes aside, it's not all fun and games. Disney collectibles can be incredibly valuable, and it's essential to keep a detailed inventory of these magical items. So, if you find yourself in a similar 'ear'-resistible situation, remember, that a good inventory can help you keep track of the enchantment in your collection. The best part is, Pinventory's easy-to-use custom fields can be tailored to inventory all the different types of Disney collectibles. Have a custom collection that needs unique fields? We're here to help research and create a set of those fields for you so you don't have to add them to each record... FOR FREE! #pinventory #collectibles #Disney #CollectibleMagic #inventorycollection

It's time for another blog, and this one sees Disney+ taking "Swift" action 🤔 🍦 Want the inside scoop? You'll also find out which content climbed to the top of the pack, for digital merchandising prominence in March 🌟 Find the link in the comments👇 #Disney+ #Oscars #MarchWinners #Blog #TrendingTitles #TopApps

Disney World Learnings Part 2: Innovation doesn’t have to be something brand new to the world, it can be borrowed! The Skyliner is one of my favorite examples of putting this idea into action. What’s another example of borrowing an idea from a different industry to make something new? Comment below 👇 #skyliner #disney #businesslessons #innovation

One of my team members was taking inventory of her collectibles, and she is starting to wonder if it's time to admit she has a 'slight' obsession with Mickey Ears. But, jokes aside, it's not all fun and games. Disney collectibles can be incredibly valuable, and it's essential to keep a detailed inventory of these magical items. So, if you find yourself in a similar 'ear'-resistible situation, remember, that a good inventory can help you keep track of the enchantment in your collection. The best part is, Pinventory's easy-to-use custom fields can be tailored to inventory all the different types of Disney collectibles. Have a custom collection that needs unique fields? We're here to help research and create a set of those fields for you so you don't have to add them to each record... FOR FREE! #pinventory #collectibles #Disney #CollectibleMagic #inventorycollection

Nostalgia brands inspire connection renewal with consumers. During recessions and depressions, people choose wisely where to spend money, often opting for familiar brands. A trusted brand ensures quality, service, and value. For example, Star Wars, launched in 1977, has regained trust with Disney's acquisition. Disney+ now thrives because of the Star Wars franchise, with viewers retaining subscriptions to access that content. Disney also acquired Marvel to strengthen its presence in the boys' demographic. By acquiring these franchises, Disney reached into demographic tribes and broadened its audience, even attracting those who might not have subscribed to Disney+ otherwise. 𝗪𝗵𝗮𝘁 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗯𝗿𝗮𝗻𝗱 𝗱𝗼 𝘆𝗼𝘂 𝗯𝘂𝘆 𝗶𝗻𝘁𝗼❓ #Nostalgia #Brand #Disney #StarWars #Marvel

This is your friendly reminder that pricing and packaging is important Disney + had a pricing strategy that lost them $300 mil in Q4 But this new packaging strategy with Epic Games might become the coolest thing in entertainment In short - they will be creating a Disney Universe together What is it: an Entertainment Universe Who is it for: People who love Disney content Why should they buy it: So they can play games, watch movies, shop for apparel, and engage with all of their favorite characters I'm not a big "category creation" guy but this one is right up my ally All of my favorites like Marvel, Star Wars, Pixar, Avatar...in a way that doesn't require me to go to Disney World The Walt Disney Company and Epic Games have something special cooking And it goes to show how you can drive a lot of demand before your product is fully baked 👨🍳 What do you think of the upcoming Disney Universe? #productmarketing #packaging

From Mickey Mouse to Marvel, What's Disney’s secret sauce? Creating strong emotional bonds with viewers. What was their method? Let’s learn it: 1/ Disney knows the power of storytelling. Each character and storyline is carefully designed to appeal to a wide range of viewers. It's an emotional trek rather than only entertainment. 2/ Movies, merchandising, and theme parks-Disney is in the business of selling experiences, not goods. The Disney world is an amazing place where wishes come true. 3/Disney combines cutting-edge innovation with the nostalgia of iconic characters. Their animations change over time, from hand-drawn to the newest CGI, but they never lose the charm that fans like. Let's check numbers now: 1/ Disney's earnings in 2021 exceeded $65 billion! Their varied portfolio—which includes both theme parks and motion pictures—is a money machine. 2/ Disney's profit margins demonstrate not only success but continued profitability, as evidenced by their $2.5 billion net income in the same year. 3/ Disney has experienced exponential growth in its stock price over time, reaching a record high at this moment. Investing in a legacy is what investors are doing when they purchase shares. Ready to infuse a bit of Disney magic into your business strategy? Drop a 'YES' in the comments or DM me. Let's schedule a FREE consultation to explore how you can create your own success fairy tale! #disney #businessgrowthstrategy #emotionalconnection #branding

Disney monetizes EVERYHING.
 . I’m not exaggerating - they have found a way to make money at every possible touch point within their parks. . A perfect example of this are the PINS that Disney sells within their parks. . Disney sells 10s of thousands of collectible pins that can be bought and traded and some hold significant value. . However, the backs that HOLD these pins in place are notoriously cheap - they’re going to break. . So what does Disney do? . Well they certainly don’t make the back of the pins stronger - rather, they sell plastic replacement packs right there in the park to get you to SPEND MORE MONEY. * * * * * #lawyerlife #attorneylife #attorneyatlaw #lawyers #attorneysatlaw #lifeofalawyer #lawyering101 #lawyerlifestyle #lawfirmgrowth #lawyergoals #legalmarketing #legalindustry #lawyermindset #marketing #lawfirmmarketing #lawyertips #lawyersuccess #lawfirmmanagement #lawyerhustle #lawyermarketing #attorneymarketing #marketingforlawyers #disney