I help entertainment IPs generate revenue outside of their core revenue streams through creative strategic solutions.
Nostalgia brands inspire connection renewal with consumers. During recessions and depressions, people choose wisely where to spend money, often opting for familiar brands. A trusted brand ensures quality, service, and value. For example, Star Wars, launched in 1977, has regained trust with Disney's acquisition. Disney+ now thrives because of the Star Wars franchise, with viewers retaining subscriptions to access that content. Disney also acquired Marvel to strengthen its presence in the boys' demographic. By acquiring these franchises, Disney reached into demographic tribes and broadened its audience, even attracting those who might not have subscribed to Disney+ otherwise. 𝗪𝗵𝗮𝘁 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗯𝗿𝗮𝗻𝗱 𝗱𝗼 𝘆𝗼𝘂 𝗯𝘂𝘆 𝗶𝗻𝘁𝗼❓ #Nostalgia #Brand #Disney #StarWars #Marvel
