XFANTOME’s Post

Check out “Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction” for some rich insights to the future of the marketing role 🧠🤖

A new report from Statista and Plus Company shines a light on marketers’ AI maturity curve.   The report, “Marketing’s AI Era: Strategies & Measurement Driven by AI-Powered Prediction,”shows that marketers use ChatGPT and MidJourney as a cultural shorthand for AI, and that shorthand misses a bigger picture.   The report also reveals that 43% of respondents see AI‘s potential but have challenges in its implementation.   Despite the fear of the AI unknown, it’s time for marketers to move past tactical creative uses of AI to leverage its predictive prowess to generate, drive and measure real business value.   #marketing #cookielessfuture #insights #CMO #report #AImarketing #LeadwithAI

Discover the future of sales prospecting with AI: automation, personalization, predictive analytics, and more. Transform your sales strategies and stay ahead in a competitive digital market. #SalesProspecting #AI #DigitalMarketing #Innovation ➡️ [Read More](https://lnkd.in/eWZ3XbDk)

Siguiendo con mi post anterior sobre las tendencias para este 2024, les comparto la información de la segunda tendencia a continuación. Buen martes!   Second trend, which I named The Spell of AI, is widely discussed for its impact on various industries. AI is a powerful tool that is reshaping our existence in unprecedented ways. However, it is crucial to acknowledge that this trend is a double-edged sword, as not everyone feels certain about the future implications.   While this trend permeates all industries, brands, and businesses, there are two sub-trends that lay underneath: 'Code it Yourself' and 'Customer Experience.' The "Code it Yourself" mindset, fueled by the ascendancy of generative AI, has redirected public discourse towards tech-centric conversations. This shift has not only increased the public's willingness to play and experiment but has also manifested in tangible statistics. In 2023, a remarkable 72% of consumers utilized technology to enhance their daily lives. Illustrating the significant impact, the ChatGPT website alone garnered over 1.5 billion visits in September 2023. This accessibility has driven the stage of experimentation, as consumers continue to test the capabilities of this technology, setting the expectation for brands to follow suit. Productivity and creativity emerge as the primary drivers behind the widespread adoption of this transformative approach. When it comes to Customer Experience, it is interesting to note that 86% of consumers approve of brands utilizing artificial intelligence, particularly in product descriptions and marketing content written by AI, product predictions and recommendations, as well as the use of chatbots, among other examples. A very interesting example is the shopping assistant called Hopla, which Carrefour FR integrated with OpenAI technologies on its online selling platform. Consumers can ask the chatbot for product suggestions within their budget or based on dietary restrictions, among other functions. As I mentioned before, there is another side of the coin: while AI proves to be a powerful tool, recent research brings to light a concerning aspect of its capabilities. As social media companies ease their control on content and governments step up efforts to regulate AI, a troublesome side emerges, increasing the risk of misinformation spreading. This situation underscores the urgent need for vigilant measures and heightened public awareness to counteract its potential negative impact. A good example is TikTok taking the lead, in September 2023, TikTok launched a global tool to assist creators in labeling their AI-generated content, making it simpler for them to comply with TikTok's Community Guidelines' synthetic media policy. This policy, introduced earlier in 2023, aims to combat misinformation. #aitrends #customerexperience #digitaltransformation #emergingtech #innovationinsights

🎥 Check out this insightful interview with Bruno Latapie, SVP Sales & General Manager France at Dailymotion Advertising, featured on CB News for their digital+ interview Bruno addresses the latest trends in video advertising, the pivotal role of AI, the challenges of measuring attention without clear standards. His perspectives highlight the innovative strides Dailymotion Advertising is making in the AdTech space. 📊🤖 💬 Dailymotion Advertising is tackling industry challenges and driving future innovations. Read all about it here 👉 https://lnkd.in/efwr7mA6 #DigitalMarketing #Innovation #AI #AdTech #VideoAdvertising #Leadership #CBNews

🤖 AI: A Tool for Empowerment or a Hindrance? 595 days ago, OpenAI released ChatGPT to the general public, sparking endless discussions and innovations. But what have we truly learned about AI's role in our lives? Let's consider AI "slop," a term for mindlessly generated content, and how assistive technology can sometimes be more of a hindrance than a help. Professor Elaine Short shared a compelling example: disabled individuals often experience "help" that's more disruptive than supportive. For instance, able-bodied people pushing wheelchair handles without consent. This analogy highlights the importance of designing AI that collaborates with users, enhancing their capabilities rather than overshadowing them. Imagine AI that predicts your needs based on minimal input—transformative, right? But let's talk about bias in AI. Nidhi Sinha criticizes the superficial approach of simply diversifying datasets. True change requires community-driven solutions, like Detroit’s Green Chairs, Not Green Lights initiative, which emphasizes genuine community safety over invasive surveillance. Sinha’s powerful conclusion? Sometimes, the most responsible AI decision is to not use AI at all. At Cleever, we champion intelligent, empathetic, and user-centric AI solutions. As the Marketing Director and Founder, I leverage AI to empower our clients while maintaining human touch and ethical integrity. 🔗 Ready to explore how AI can empower your business? Connect with me and let’s drive meaningful change together. #AI #Innovation #EthicalAI #Marketing #Leadership #Cleever #Empowerment #CommunityFirst

Digital Market 1. AI and Personalization: Harness the power of AI to deliver hyper-personalized experiences. From chatbots that enhance customer service to predictive analytics that tailor marketing strategies, AI is revolutionizing the way we connect with our audience. 2. Data-Driven Decisions: Big data provides invaluable insights into consumer behavior. Leveraging data analytics enables us to make informed decisions, optimize campaigns in real-time, and achieve better ROI. 3. Mobile-First Approach: With the majority of users accessing content via mobile devices, a mobile-first strategy is essential. Ensure your websites and campaigns are optimized for mobile to reach your audience wherever they are. 4. Video Marketing: Video content continues to dominate. From short-form videos on social media to in-depth webinars, leveraging video can significantly boost engagement and conversion rates. 5. Omnichannel Strategies: Seamlessly integrating multiple channels ensures a cohesive and consistent customer experience. From social media and email to SEO and PPC, an omnichannel approach maximizes reach and impact. # DigitalMarketing # AI # BigData # Machine Learning # Video Marketing # Omnichannel # Future Tech # MarketingInnovation. Follow Swati Rajpoot

As organizations expand and tap into new markets, utilizing market research becomes essential for informed decision-making through data-driven insights. Market research plays a key role in identifying market trends, uncovering competitive advantages, and understanding consumer intent and behaviors, enabling brands to make well-informed decisions based on solid data. In this pursuit, market researchers are increasingly turning to technology to enhance data collection methods, streamline research processes, and improve the presentation of consumer insights. Technology adoption allows researchers to cut costs, enhance productivity, and improve efficiency across all primary functions. 1. Artificial Intelligence (A.I.) Artificial intelligence (A.I.) involves computers or computer-controlled robots performing tasks traditionally done by humans. Unlike traditional online surveys, A.I. facilitates voice surveys, making data collection more human-like for brands. 2. Eye-tracking Eye-tracking is a research method that measures where a person looks, offering insights into their thought processes. This method now enables the recording of every detail of how the eye engages with its surroundings, unveiling real-time emotions and consumer reactions for valuable and quantifiable data. 3. Real-time Feedback Real-time feedback is a qualitative market research approach where live feedback is received from users or visitors during their interaction with a website or app. This eliminates the need for users to recall experiences from days or weeks ago, providing instant and relevant insights. 4. Microdata While "big data" is commonly discussed, microdata, which focuses on individual consumer activity, is gaining significance. This type of data, gathered through surveys or censuses, provides a deep understanding of individual consumer behavior, supporting more targeted business decisions. 5. Internet of Things (IoT) and Wearables The Internet of Things (IoT) involves a network of connected objects or devices exchanging real-time data through embedded sensors. Connected items like cars, thermostats, and wearables gather and exchange information, contributing to a more comprehensive understanding of consumer behavior. 6. Social Targeting Social media targeting allows the precise delivery of content to specific audiences based on demographics, interests, and other criteria. With billions of social media users worldwide, advertisers leverage targeted strategies to reach niche audiences, tailoring content based on age, gender, interests, behaviors, and current brand affiliations. #Vyacommmedia #marketresearchcompany #marketresearch #marketing #business #research #market #entrepreneur #survey #dataanalytics #data #insights #marketanalysis #technology #surveys #datacollection #entrepreneurship #paidsurveys #customerexperience #dataanalysis

🌍💡 The future of ecommerce is here, and AI is leading the charge! 🛒🤖 Artificial intelligence is revolutionizing ecommerce, from personalized shopping experiences to optimizing supply chains. For us in the world of sports, it’s about connecting with every athlete, every customer, in the most authentic and innovative way possible. 🎯🚀 Technology is the tool, but it’s the passion and focus on people that truly makes a difference. Let’s keep pushing boundaries and embracing what’s next in digital sales and sports! 🏆🔥 🔍 How do you think AI can elevate the sports ecommerce experience? #Ecommerce #ArtificialIntelligence #AI #Innovation #DigitalSales #AdidasIberia #SportsAndTech #Growth #NextLevel #TeamAdidas

Excited to share insights on the power of data-driven personalization for customer experiences in 2024. #CustomerExperience #DataDrivenStrategies Personalization is key to enhancing CX, with potential gains of USD 2.95 trillion for companies. Data insights enable tailored content, reducing bounce rates and optimizing marketing strategies. McKinsey reports a 10-15% increase in profits for businesses embracing data-driven personalization. Data-driven insights build customer loyalty by improving experiences and refining offerings. Segmentation, sentiment analysis, and robust data management are crucial for success. Skyvia offers a comprehensive data integration platform for personalized consumer experiences. Let's prioritize user privacy and meaningful insights for mutual benefits. https://lnkd.in/g-ep6vGd