James Quincey, the global chairman and CEO of The Coca-Cola Company, is set to lead a 220-member company leadership team on a visit to India this week, according to executives familiar with the plans. This underscores New Delhi's increasing importance for the Atlanta-headquartered beverage giant as it seeks to boost sales in mature markets like the US and Europe.
India, boasting the world's largest population and a youthful demographic, stands as one of the top five priority markets for volume growth for the manufacturer of Coca-Cola, Sprite aerated beverages, Minute Maid juices, and Kinley bottled water.
"The executives are keen on meeting the government brass," said one of the executives cited above. "They will also be engaging with bottling partners that now operate close to half of Coca-Cola's bottling business in India - and are crucial since they will infuse capital into the business."
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#beverageindustry #beverage #cocacola #emergingmarkets John Murphy Ash Agrawal Surbhi goyal
Head of Sales - Machines & Cranes at Allied Rental Modaraba
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