HQ is lit up this week and it's not just the fancy lighting, it's the marketing team 😁!
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Your B2B brand doesn't have to be stuffy and boring to be taken seriously.
Bring the fun back to Marketing! Team did a great job with this, what do you think?
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Zapier embracing Not Boring B2B Branding. Love it. If you are struggling to stand out from the crowd and don't want to spend £50k on brand strategy you have a simple ZERO COST alternative Just don't be boring. As i bet your competitions content is as dull as watching paint dry. It is not a perfect strategy, it doesn't uncover your unique value or true differentiation but it is better than nothing. and better than be boring.
Bring the fun back to Marketing! Team did a great job with this, what do you think?
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Is your brand team a buzzkill? Most marketers we talked to loathe brand because they hear, “humor doesn’t work” “we’re a cybersecurity company, we don’t do jokes” “our CEO told us to avoid going too far out of the box” “that’s not purple enough” “our b-roll needs to be more futuristic” “we don’t want laughing in our stock” “the production quality is pretty poor” HR used to be the ultimate rule followers. No more. Dethroned by brand management. Where are the rebels in the brand space telling the C-suite that better, cooler content wins? If you drop a boring video on YouTube and no one watches it, does it make an impact? Oh, and start making more 4:3 and 9:16 content. You’ll thank me later. #wefightboredom
Bring the fun back to Marketing! Team did a great job with this, what do you think?
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The great marketing strategy of all time.
Coincidence that she's done it 3 times? Absolutely not. If it were the case, she wouldn't be the only one to pull off this feat. Now, imagine her building an entire ecosystem from this. Don't just be great at marketing. Be the marketing. 2024? Your best bet is to ensure that you're a walking billboard that your product works.
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Don't make a video for your campaigns unless you know what you're going to do with it when it's done. That's like buying a Ferrari and leaving it parked in your garage. Think about questions like: - Where is going to go? - Who is going to promote it and how? - What role will it have in my marketing? - How will I know if it's been successful?
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Got a question about the types of businesses we work with...
Communications Professional of The Year | Center For Black Entrepreneurship Research Fellow | Marketing Icon (according to LinkedIn 💁🏿♀️)
I don't do PR without marketing... It's not efficient. And I'm not willing to use my good energy to drive traffic that's not going to be captured and converted properly because there aren't any systems in place to do so. Plus, I only work with brands that have a meaningful purpose or mission because if we aren't making the world a better place then what are we even doing? How about you? What are some of your criteria when it comes to customers or clients? Let me know in the comments, I'm curious.
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marketing is really just about sharing your passion.
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I often get asked from my friends, “𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?” or “𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼?" Well, I heard this analogy the other day and it was too good not to share... 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? If the circus is coming to town and you put up a sign, that’s 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴. If you put the sign on the back of an elephant, that’s 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻. If the elephant walks through the nearest flower bed and the local newspaper writes a story about it, that’s 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆. And if you can get the Mayor to laugh about it, that's 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀. If you tell them about the various booths you will have, the fun they will have, and answer all their questions, that’s 𝘀𝗮𝗹𝗲𝘀. If you planned the whole shebang, that’s 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. --- It involves the comprehensive planning and execution of various elements to achieve a specific goal. Just like a well-run circus, marketing blends creativity, strategy, and execution to captivate audiences and leave a lasting impression. All the working parts sometimes go unnoticed, but they are all valuable and can make the difference in a packed stadium full of cheer or a silent arena. It's the planning, the coordination, and the dedication behind the scenes that transforms spectators into enthusiastic fans and loyal advocates. Every aspect of marketing plays a crucial role in creating that electric atmosphere that leaves a lasting impression and keeps the audience coming back for more – 𝗜𝘁’𝘀 𝗮 𝗰𝗶𝗿𝗰𝘂𝘀! 🙃
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Principal at Tarkenton Private Capital | Founding Partner of Liger, a Full-Service B2B Marketing Firm | Author | Podcast Host
Marketing is often mistaken for just advertising. Marketing is about building lasting relationships with customers. Not just catching their eyes, but engaging their minds. We're not just showcasing products; we're creating meaningful connections. This involves understanding and responding to customers' needs, making every interaction count. This depth transforms marketing from a transactional exchange to a journey of building loyal, engaged communities around our brands.
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Sr. Web Developer at ZEDEDA
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