Zeelandia (Royal Zeelandia Group)’s Post

On January 1, 1989, Zeelandia introduces a new type of bread: the Panda bun. The intention is to supply the mix for this to Dutch and Belgian bakeries for a period of three months. The action “give nature a helping hand, eat a Panda bun” is set up in cooperation with the World Wildlife Fund. For each bread made from eight grains, the WWF receives 10 cents. Just before consumers can buy the bread, the first bun is presented to HRH Prince Bernhard in his capacity as honorary chairman and one of the founders of the WWF. A photo of this graces the front page of one of the largest daily newspapers in the Netherlands the next morning. Thanks in part to a terrific advertising campaign, the bread is a major success. Those three months ran out: in 2004, the company proudly looked back on “25 years of Panda” and to this day the Panda bun is still being sold. By the end of 2022, almost 3.5 million euros will have been transferred to the WWF in the Netherlands and Belgium combined. https://bit.ly/3Q8wmbJ #Keepexploring #Zeelandia #ZeelandiaHeritage #Pandabun

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I remember this... 20 years a go! Great initiative.

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Bas Geerts

Head of Sustainability bij Cefetra Group BV | Born at 324ppm

3w

Great partnership!! Congratulations to Wereld Natuur Fonds (WWF-NL) & Zeelandia (Royal Zeelandia Group)!! 🐼 🍞

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👏👏👏👏

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Andy Smith

Sales Manager Zeelandia UK

3w

I wonder would this work in the UK ?😏

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