Industry Insights: Tradition, Modernity & Strategic Moves
Barun Prabhakar on Liberty Shoes' "Mera Joota Hindustani" campaign: Tradition meets Modernity
Barun Prabhakar , Head of Marketing at Liberty Shoes Ltd. , shares insights on the brand’s repositioning through its Independence Day campaign, Mera Joota Hindustani. The campaign merges India's cultural diversity with a modern, youthful vibe, aiming to appeal to Gen Z and Gen Y while promoting "Make in India."
Rohit Chopra of Times OOH weighs in on BMC’s draft guidelines for outdoor advertising
In a MediaBrief exclusive, Rohit C. , COO of Times OOH , discusses the BMC’s draft policy for outdoor ads in Mumbai. While praising the safety focus, he highlights concerns over stricter rules like operational timing limits for digital ads and the three-month permit renewal process, urging more efficient systems.
Madan Bahal of Adfactors PR discusses values, growth, and PR Industry insights on MVP Podcast
On MVP – The Master’s Voice Podcast, Madan Bahal , Co-Founder of Adfactors PR , shares insights on the firm’s values-driven culture, sustainable growth, and adaptation strategies. He also discusses succession planning, client relationships, and his vision for Adfactors PR’s future.
Rajesh Chaturvedi Nijay N. Nair Pradeep Raje Arun Ohri Percy Bakhtiyar Dubash Dr Samir Kapur Arwa Husain R Sriram Nikhil Dey S Roy Kandpal Lavang Khare Kiran Khalap Aniket Thakur
Anshul Gupta joins BCCL as Director – RMD, brings 21+ years of FMCG sales leadership experience
Anshul Gupta has joined Bennett Coleman & Co. Ltd. (The Times of India) as Director – RMD. With over 21 years of FMCG experience at Dabur, Perfetti Van Melle, and Amul, he will lead circulation strategies, audience engagement, and revenue growth, aligning with BCCL's brand objectives
Campaigns We Like | The week’s standout campaigns by Sprite, Zuno, Croma, others
Here’s a roundup of standout campaigns this week showcasing creativity and innovation: Punch’s ‘Your Move’ guides beginners into trading; Sprite’s ‘Thand Rakh at Home’ offers a refreshing teen twist; Zuno’s ‘Well-Done Vivaan’ rewards safe driving; Hartz’s ‘Unconditional Love Confessions’ celebrates pet bonds.
Punch Amit Dhakad Mahima Bedi Lobo The Coca-Cola Company Sumeli Chatterjee Ritu Sharda Zuno General Insurance Shanai Ghosh Ketan Mankikar Hartz Mountain Corporation Chuck McBride Lizzy Ryan Cutwater Croma Shibashish Roy Kapil Budukh Britannia Industries Limited Talented.Agency Amit Doshi Samyu Murali
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DeepBrief: Anuj Rajain on Tenon Group’s journey and Soteria’s Integrated Tech Solutions
In this DeepBrief edition, Anuj Rajain , Global CSO of Tenon Group , shares insights into the group’s growth from its inception to leading integrated security and facility management across three countries. The discussion highlights Soteria ’s tech-driven evolution, AI innovations, and ambitious expansion plans.
Major Manjit Rajain Brig Rajan Oberoi Brigadier Sunil Kumar NV Angad Rajain Harsha Solanki Jyoti Srivastava Tushar Saksena
IIFL Home Finance's Bharosa Bhau Campaign: Madhvi Gupta on trust, strategy, and impact
Madhvi Gupta , Head of Marketing at IIFL Home Finance, shares insights on the #SaathHongeKamyaab campaign, an extension of the 'Bharosa Bhau' series. She discusses the inspiration behind Bharosa Bhau, its alignment with IIFL’s brand values, the creative strategy, and how the campaign fosters trust and reliability.
Anshul Agrawal unveils Zed Black’s festive strategy: New products, innovations, and marketing plans
In an exclusive with MediaBrief, Anshul Agrawal of Mysore Deep Perfumery House and Zed Black reveals the brand's festive season strategy. Highlights include new products like Zed Shine Shining Powder and Kesar 3 in 1, packaging innovations, and a robust marketing approach to boost market share.
Coca-Cola India appoints Greishma Singh as VP of Marketing, effective September 1, 2024
Coca-Cola India Southwest Asia has named Greishma Singh as Vice President of Marketing, starting Sept 1, 2024. With over 15 years at Coca-Cola, Singh, formerly VP of Customer and Commercial Leadership, has driven major commercial initiatives and will now lead the marketing team in India.
Burson Group India appoints Dolly Tayal as Managing Director, Burson Genesis
Burson has announced its new organizational structure in India, featuring Burson Genesis, Hill & Knowlton India, and GCI Health India. Dolly Tayal has been appointed Managing Director of Burson Genesis, reporting to CEO Deepshikha Dharmaraj . Tayal will lead with a focus on innovation and client excellence.