This Week’s Top Campaigns: From Onam Joy to Organ Donation
Duroflex celebrates Onam with heartwarming campaign promoting restful sleep as a meaningful gift
As Onam nears, Duroflex ’s campaign emphasizes gifting restful sleep to loved ones. With a touching film and special offers, including a chance to win gold coins, the brand highlights the importance of health and comfort. The message is amplified with actress Amala Paul’s collaboration.
Croma celebrates Independence Day with “Past Tech Present” series on India’s tech evolution
Croma ’s “Past Tech Present” film series highlights India’s technological evolution through vintage electronics. The four episodes showcase passionate individuals preserving historic devices, capturing the essence of nostalgia while celebrating the foundation of modern innovations.
Britannia Milk Bikis and Talented launch ‘Adengappa Kadhaigal’ campaign to empower dads with AI storytelling
Britannia Milk Bikis’ “Adengappa Kadhaigal” campaign, created by Talented.Agency , uses Gen AI to help dads in Tamil Nadu become better storytellers. By scanning packs, dads generate stories using household objects, promoting equal parenting while reinforcing Milk Bikis’ strong bond with Tamil culture.
Sprite & Ogilvy’s quirky campaign urges teens to ‘Chill at Home’ after a busy day
Sprite’s new campaign, crafted by Ogilvy , highlights the importance of unwinding after a hectic day for teens. Featuring Vedang Raina, the playful films use humor, AI, and quirky visuals like talking fridges and popping backpacks to showcase Sprite as the perfect partner for end-of-day relaxation.
Supertails launches Rap Battle campaign for Swag Sale 2024, celebrating pet parents everywhere
Supertails ’ Swag Sale 2024 campaign features a fun rap battle between cats and dogs, highlighting the growing pet care market. With partnerships across 150+ brands and 100 influencers, the campaign targets millennial and GenZ pet parents, aiming to build a vibrant community and boost brand engagement.
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Axis Bank and AutumnGrey use Sanskrit to boost online security awareness
Axis Bank and AutumnGrey (Autumn Worldwide) 's Independence Day campaign revives interest in Sanskrit by using it as a tool to tackle modern online security concerns. The campaign creatively addresses cybersecurity while celebrating cultural pride, aiming to spark renewed interest in one of India’s oldest languages.
Anusha Shetty Sandipan Bhattacharyya Akshay Crasta Atul Pathak Hilma Aysha Jane Sequeira Zainab Haji Ganesh Jadhav Nandan Lad Sagar Pawar Aditya Ghosh Vikrant Singh Trisha Singhee Kanishka Mokashi Grey
Pet owners confess their biggest secrets in Hartz and Cutwater’s new campaign
Hartz Mountain Corporation , with Cutwater , launched the “Unconditional Love Confessions” campaign celebrating the quirks of pet parenting. Featuring real pet owners in a mockumentary style, the social-first campaign highlights the love and challenges of pet care, aiming to connect with Millennial and Gen Z audiences authentically.
Chuck McBride Lizzy Ryan Dai Kageyama Tina Lelay Stacy Slater-Kisla Gregg Herman Louisa Guo Jack Jensen Christian Hughes Amy Su Teddy Miller Taylor Smith Lexi Lanzi Doug Stivers Wesley Cason Caitlin Delaney Greg Masiakos Brett Harris Marc Cruz Ana Elejalde Charles Son
Zuno’s “Well-Done Vivaan” campaign promotes safe driving with rewards for Motor Insurance Renewal
Zuno General Insurance 's “Well-Done Vivaan” campaign promotes its Pay How You Drive (PHYD) add-on. Through a mysterious character, Vivaan, the campaign sparks curiosity, rewarding safe drivers with up to 30% discounts on car insurance renewal. It spans digital, outdoor, and influencer channels.
‘Yeh Science Hai’ by GSK featuring Amitabh Bachchan and Manoj Pahwa
GSK 's new shingles awareness campaign, featuring Amitabh Bachchan and Manoj Pahwa, uses relatable conversations to highlight the link between chickenpox and shingles, especially for those with diabetes. The campaign, directed by R. Balki and supported by various media channels, aims to educate adults over 50 about prevention.
Mankind Pharma rolls out nationwide campaign to drive organ donation awareness
MANKIND PHARMA LTD 's nationwide campaign raises organ donation awareness in India, highlighting its critical shortage. Launched on August 4th, the campaign includes a video and a live event with medical experts, aiming to dispel myths and increase donor registrations. Mankind Pharma’s initiative seeks to boost donor rates and save lives.