MOO-WING forward from Bullocks to E-Rickshaw
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MOO-WING forward from Bullocks to E-Rickshaw

Once upon a time, in rural India, the primary mode of transportation was bullock carts. It was slow, tiring, and not suitable for long distances. But the people had no other option. Then came the era of battery-powered rickshaws, and the story changed.

According to the Ministry of Road Transport and Highways, India had around 200 million registered vehicles in 2020, and the number is increasing every year. However, a significant portion of rural India still relies on non-motorized vehicles like bullock carts and bicycles. But with the introduction of battery-powered rickshaws, the transportation game in rural India is changing.

A report by Niti Aayog states that electric vehicles (EVs) have the potential to reduce the country's oil imports by 1 million tonnes by 2025 and 2.2 million tonnes by 2030. The report also highlights that the transition to EVs will not only benefit the environment but also create employment opportunities in the manufacturing and service sectors.

One such example of the transition to EVs is from the village of Jamgaon in Maharashtra. The village, which is located in a hilly terrain, was primarily dependent on bullock carts for transportation. The villagers had to carry their goods on their backs, and the travel time to the nearby markets was long and tiring. But the introduction of battery-powered rickshaws has changed the transportation game in the village. The travel time has reduced, and the villagers can carry more goods than before, leading to increased economic opportunities.

The story of Jamgaon is not unique. The Indian government has launched several schemes to promote the adoption of EVs in rural areas. The Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme was launched in 2015 to incentivize the adoption of EVs in the country. Under the scheme, the government provides subsidies to the EV manufacturers and buyers. The scheme has been extended till 2024, and the government has allocated around INR 10,000 crores for it.

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On 5th April 2016 Prime Minister Narendra Modi as part of 'Stand-Up India' initiative, through Ola launched close to 5,100 e-rickshaws, in partnership with Bhartiya Micro Credit (BMC).

The introduction of battery-powered rickshaws has also led to the creation of new job opportunities. According to a report by the International Labor Organization (ILO), the EV industry has the potential to create around 10 million jobs in India by 2030. The report also states that the transition to EVs will lead to the creation of jobs in manufacturing, maintenance, and repair sectors.

Another example of the transition to EVs is from the village of Dharnai in Bihar. The village, which was previously dependent on diesel generators for electricity, now runs on solar-powered microgrids. The microgrid project was launched in 2014 and has transformed the lives of the villagers. The project has not only provided them with a reliable source of electricity but has also created job opportunities in the maintenance and operation of the microgrid.

The impact of road construction in rural India has been significant, with the Pradhan Mantri Gram Sadak Yojana alone leading to the construction of over 5 million kilometers of rural roads since its inception in 2000, according to the Ministry of Rural Development. This has improved connectivity between rural areas and nearby towns and cities, providing easier access to markets and transportation. The emergence of e-rickshaws as a popular mode of transportation has further contributed to the economic growth of these areas by creating new job opportunities and promoting sustainable transportation.

The transition to EVs in rural India is not without its challenges. The lack of charging infrastructure is a significant hindrance to the adoption of EVs in rural areas. However, the government is taking steps to address this issue. The Ministry of Power has launched the Gram Ujala scheme to provide affordable solar lamps and LED bulbs to the rural households. The scheme aims to promote the use of clean energy and reduce the dependence on fossil fuels.

The e-rickshaw revolution has had a significant impact on rural India, especially for those living in poverty. These vehicles are affordable and eco-friendly, making them an excellent option for rural communities that are looking for a sustainable solution to their transportation needs. With many families living on low incomes, owning an e-rickshaw can be a game-changer, providing them with a source of income and a means of transport.

By linking e-rickshaws with the MGNREGA scheme, several benefits can be realized. Firstly, the scheme provides employment opportunities for rural workers, and e-rickshaws can be utilized to transport workers to and from worksites. This can improve the mobility of workers and reduce the time and effort required to travel, allowing them to focus on their job responsibilities. Furthermore, e-rickshaws can also be used to create additional employment opportunities for drivers who can provide services to tourists or transport senior citizens, girl students, and other essential services for free. This can help to promote inclusivity and provide affordable transportation services to marginalized communities.

Linking e-rickshaws with the Gram Panchayat Development Plan (GPDP) and public transport can have several benefits for rural communities. Firstly, e-rickshaws can be included in the GPDP as a mode of transportation to promote sustainable and affordable mobility options. This can help to reduce the dependency on two-wheelers that require fuel and are often unsafe, particularly for women and children. Additionally, e-rickshaws can be integrated with existing public transport systems to improve last-mile connectivity and reduce travel time for passengers. This can encourage more people to use public transport, leading to reduced traffic congestion, improved air quality, and increased road safety. Overall, linking e-rickshaws with GPDP and public transport can help to create a more sustainable, accessible, and equitable transportation system in rural India.

E-rickshaws can provide a unique and eco-friendly mode of transportation for tourists, allowing them to experience the local culture and environment in a sustainable way. E-rickshaws can also be customized to cater to specific tourist needs, such as guided tours, cultural experiences, or adventure sports. This can help to increase the overall tourist experience and promoting tourism in rural areas, create a more sustainable and inclusive tourism experience while also benefiting the local community in rural India.


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Picture Courtesy - Transform Rural India

The UdyamE Power Plus event was recently held in Sujauli Village, Mihinpurwa, Bahraich, with the goal of promoting entrepreneurship and encouraging the community to support and motivate others to pursue both traditional and nontraditional entrepreneurship as their primary source of income. The event was attended by over 300 women and 50 youth, and showcased various activities such as women e-rickshaws, cloth bag making, bangle making, and sanitary napkin production, demonstrating the benefits of entrepreneurship and how it can transform lives. With support from Transform Rural India and Uttar Pradesh State Rural Livelihood Mission (UPSRLM) , two women broke societal stereotypes by becoming the first two female e-rickshaw drivers in Bahraich.


The e-rickshaw industry in rural India has seen a significant increase in female participation. Women are breaking stereotypes and challenging societal norms by driving e-rickshaws. Loans and subsidies provided by the government and organizations have made it easier for women to purchase e-rickshaws, providing them with an opportunity to become entrepreneurs. Despite challenges such as harassment and discrimination, female participation is empowering women and transforming traditional gender roles in rural communities.

Integrating NRLM with e-rickshaws can provide additional income sources for SHGs and promote women's empowerment. The NRLM can offer training and capacity building for women drivers, include e-rickshaws in asset creation programs, and provide transportation services for women and girls, leading to improved socio-economic outcomes in rural communities.

The integration of electric rickshaws and solar-powered microgrids has revolutionized the transportation and electricity sector in rural India, offering a sustainable and affordable alternative to traditional modes of transportation and energy sources. The adoption of electric vehicles (EVs) holds great promise in providing new employment opportunities and reducing the country's reliance on fossil fuels. Nevertheless, it is crucial for the government to tackle issues like the lack of charging infrastructure and create favorable policies to encourage the widespread adoption of EVs in rural areas.

The transportation revolution in rural India provides a blueprint for sustainable transportation and energy solutions that can be adopted by developing countries worldwide. From the rise of e-rickshaws and solar-powered microgrids to the role of entrepreneurship and environmental stewardship, there are valuable lessons to be learned. Policymakers, entrepreneurs, and individuals can use these insights to contribute to a greener, more sustainable future, promoting economic growth and social development while protecting the planet.


The remarkable transformation of rural India through sustainable technologies like e-rickshaws and solar-powered microgrids highlights the potential for green technologies to drive economic growth and social development. As the country continues to modernize and evolve, it is essential to prioritize sustainable technologies that promote environmental stewardship, social equity, and economic prosperity. The story of rural India is one of progress, innovation, and a commitment to a greener, more sustainable future.



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