"Phone-smart" web visitors take over from being "smart-phone" users.
"Phone-smart" vs. smartphone users. What is the difference? The phone smart users are leveraging their time with their smartphones to do all of their research. They used to do it at work or at a screen at home. Not as much anymore. Are you prepared for the increased use of smartphones to research your websites? We knew that they were going to increase but at this rate? My own studies of visitors from pixelated websites and geo-frames would tell me that not only are we finding an increase of handheld devices, but more and more executives and professional people are taking it to the streets literally, with their smartphones.
The professional sector is taking their work home with them and using their smartphones to research sites that they need for their office or work. More and more people are researching and buying without using the big screen. The new generation of iPhones and Androids keep getting bigger and bigger and easier to use for research.
What to do:
Be on the lookout for companies that can help you further convert your website into the next generation of mobile device friendly visitors so that you can make it easier for customers to research and buy on the fly.
Look of ad agencies and marketing companies that can help you capture the visitor's information and market to them in a way that is not intrusive to their style of research.
Grocery stores and fast-food restaurants are gearing up for more mobile visitors through third party sites such as Grubhub and Ubereats. They make it easy for you to order with your phone. Shouldn't you?
Here's an audit that you can take right now:
Go now to your website on your mobile device and see if you can look up a product and it's info by scrolling down every time you open a page. Did you get lost? Could you make it through to contact the company without backing out and starting over again? Are you scrolling down or side to side?
For every second that it takes to fumble around your website, you lose more customers' attention and time on your site.
Don't believe me? Take an audit of your own website traffic. Who's visiting you? Where are they located?
Text me at 801-558-5660 if you would like more information on this subject
#website #smartphone #aimarketing #ai