Unpacked Newsletter: Boosting Self-Storage Revenue With Value Pricing
In the competitive self-storage industry, many operators dramatically lower prices to attract tenants, which can lead to long-term issues like tenant dissatisfaction and high turnover. We’re seeing a different trend emerge from some of our most successful and forward-thinking clients: focusing on value rather than cost. By charging a premium for exceptional amenities and services, operators can differentiate themselves and pave a more sustainable revenue path. In this edition of Unpacked, you’ll learn more about value pricing strategies and how to implement one to improve the tenant experience and maximize your facility’s potential.
-Chuck Gordon, Storable CEO
Value Pricing: Taking The Premium Path To Boosting Self-Storage Revenue
In the competitive self-storage industry, operators often slash prices to attract new tenants. However, forward-thinking businesses are shifting to value-focused strategies, charging premiums for exceptional amenities and services to differentiate themselves and achieve sustainable revenue growth.
Innovation At Work
SiteLink Improvements:
We’ve been hard at work enhancing SiteLink to make your operations more efficient by focusing on making it more responsive and reliable.
Here are some of the key updates:
- Up to 60% faster launch times*: Log into SiteLink quicker and start your day with less frustration.
- Up to 80% faster API response times*: Enjoy smoother integrations with both Storable products and third-party applications.
Spring Release Innovation Report
Read about shifts in the storage market and how Storable is releasing valuable new features to help you navigate it here.
From The Blog
This month's Storage Monitor is full of data about occupancy, rates, and the current state of the self-storage market.
The market is heating up. How can you stand out? By marketing your storage services to the right audience.
Upcoming Events
🌆 IL-SSA Great Lakes Owners Summit & Expo
June 25-26, 2024 | Chicago, IL
🏖️ CSSA 18th Annual Self Storage Owners Summit
July 18 | Newport Beach, CA
Want to meet with one of our experts? Give us a shout at sales@storable.com.
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