Why 90% of restaurants are missing the big picture heading into 2023.

Why 90% of restaurants are missing the big picture heading into 2023.

Read time 2.5 minutes.


Everyone knows that the two fastest climbing costs in restaurants are food and labor.


I spoke to an owner today who was dealing with 71% prime cost... Scary!


But nobody is really talking about how to deal with them.


Everyone is talking about labor shortages and inflation.

Everyone is raising their prices, and looking at their service model in order to combat the swift changes that are happening across our industry.


Wild benefits, added surcharges, automation and even robots are all becoming more and more common... no matter what market you are in.


But 90% of restaurants are actually missing some very low hanging fruit.


Now, I tend to always try to look at things a little bit differently though, and if you follow any of what I talk about daily, you probably already know that.


Ps. if you don't regularly follow, you can do that easily at Jim Taylor


Anyway, I find myself hearing the same things from a large majority of operators heading into 2023 about how they plan to battle those rising costs.


And it is the same two things from all of them.


  • Raise prices
  • Cut harder


Now if you ask me, we are at a threshold with both of those.


Prices can't keep climbing at the same rate, and let's be honest... there isn't much left to cut.

So here are 3 things to look in detail at that will make an immediate impact in your restaurant.

I encourage you to look at them all in terms of the last quarter of 2022, and the entire year of 2022.


What is happening with your guest count trend?

What is happening with your average guest spend?

What is happening with your average hourly wage?


If you want to see a case study on how we use these metrics to add crazy amounts of profit to restaurants, email me at jim@benchmarksixty.com and I will send you a case study.


These are 3 things that can be worked on from multiple angles in order to battle rising cost without raising prices or cutting hours.


They also take pressure off of operations so that they can focus on the guest experience... which is what they are best at.


You might be wondering how to impact average guest spend, or average hourly wage... Find out here.


So in summary...


90% of restaurants will miss opportunity this year, and potentially harm their employee and guest experience.


All by failing to study what is happening with those three metrics.


Then, if you combine the strategies created by studying cover trends, wage trends, and spending habits, with a productivity measurement


And your restaurant will be unstoppable.


So go find out what is really happening in your restaurant.


And I am here if you need me.


Until next Monday


Jim


Ps. You can find out more about how to add a productivity metric so that you can negate rising cost without raising prices or cutting hours here.


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Also, whenever you are ready there are a few other ways I can help you.

  1. If you are looing for ways to negate rising labor costs, because wages are climbing and turnover is expensive, then I would recommend starting with something affordable -> This is definitely for you
  2. If you are a restaurant operator or owner who realizes that increased productivity, and lower turnover are the only responsible ways to succeed in our industry these days... I've got you covered. Let's connect for a discussion Jim Taylor
  3. If you are a service provider to the restaurant industry and you are looking to partner, or build your business in 2023, there is a spot for you right here.

Until next Monday.

Jim

Menno Wieringa

Scaled 3 of my own businesses to $1M+, now I’m helping other online entrepreneurs to do the same and sharing what works on social media...

5mo

Absolutely agree! What are some of the low-hanging fruits that restaurants can easily grab to improve their approach heading into 2023?

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Reply
Kelly Mandeville

Marketing Professional | Storyteller | Forever Learning

1y

The last few times I've travelled stateside, I've noticed the growing popularity in "counter service" vs. table service. The US has always had that growing "fast casual" market, but it seems like it's really taken off. Do you think that will start happening more in Canada? The "order at the counter, take a buzzer and your drink" style of staffing? It seems like a logical solution, and I say that having served many-a-table and having put myself through university working as a server.

Todd Watson

Senior Energy Consultant ESG Cost Certainty Change Management Consulting Conservation Savings Ontario Business Natural Gas

1y

Great read. Let’s manage the low hanging fruit. Implementation and Savings without cost or any change management. Todd

Seán Reilly

Director of F&B | Creating memorable guest experiences through exceptional leadership

1y

Nice article Jim Taylor 👏 I really enjoyed your insights. With costs at peak and likely to rise more (your wage bill mainly), and prices likely to hit a ceiling with a consumer who will REDUCE spending this year. The only solution that’s left is to deliver distinguishable quality! Separate yourself for the competition. Protect and improve your service quality. Create and curate new guest experiences. ^as Jim says this will increase other important metrics such as average check, cover counts etc

Patrick Cheng Pat Chin

Production Executive at MetroMedia Technologies

1y

Perhaps world tourism is not fully open to tourists from all countries. At present, simply relying on the number of domestic consumers and a small number of consumers to play, has not yet reached the ideal income standard for various industries. Proof that the tourism industry is still slowly rising, and countries are still worried that the new variant of the new coronavirus pneumonia epidemic has not improved the growth of the virus's contagiousness. Therefore, in a short period of time, tourism around the world has not fully opened up. Don't forget that inflation remains a problem due to lackluster world economic growth. Affected by the Russo-Ukraine war, the prices of gasoline and spontaneous combustion gas rose infinitely. Just ask, who else is in the mood to travel abroad, and the income from work cannot afford daily expenses and other painful consumption bills. 也许世界旅游并没有完全向所有国家的游客开放。目前,单纯依靠国内消费者数量和少数消费者来玩,还没有达到各行业理想的收入标准。证明旅游业仍在缓慢回升,各国仍担心新型冠状病毒肺炎疫情的新变种并未改善病毒传染性的增长。因此,在短时间内,世界各地的旅游业并没有完全开放。不要忘记,由于世界经济增长乏力,通货膨胀仍然是一个问题。受俄乌战争影响,汽油、自燃煤气价格无限上涨。试问,还有谁有心情出国旅

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