AME Awards

Congrats to Leo Burnett Middle East for the multi-Gold-winning ProtecTasbih campaign for SAUDIA Airlines! The world's first sanitizing prayer beads tackled a major health risk, offering a respectful, practical solution for over 100,000 pilgrims during their journey to Mecca. Distributed on SAUDIA flights, these tea tree oil-infused, 100% recyclable beads helped prevent illness and integrated seamlessly into religious practices. The campaign set a new standard for innovation in the airline industry, earning 6.7 million in media value and boosting SAUDIA’s brand love by 65%.

AME is celebrating MullenLowe MENA's "Fixing the bAIs" campaign for Aurora50, which won the Campaign of the Year Award for the Middle East & Africa at the AME Awards. The campaign tackled gender bias in AI datasets that have historically impacted women's representation in the workplace. By creating an inclusive databank that removed gender metadata, the initiative enabled unbiased AI-driven decisions. Promoted through digital campaigns and supported by organizations like Ceimia and Mila, it advocated for global action on AI fairness and gender equality, setting a new standard for fairness in AI systems.

A round of applause! AME is thrilled to celebrate “The Real Cost of Beauty,” Ogilvy UK's Dove campaign. This results-driven film has earned the prestigious Campaign of the Year - Europe award at the 2024 AME Awards! In a poignant three-minute film, Dove’s campaign tells the story of Mary, a young girl who nearly lost her life to an eating disorder. The campaign aligns with the U.S. Kids Online Safety Act (KOSA), highlighting the mental health crisis in children exacerbated by social media, and driving awareness for safer online spaces. “The Real Cost of Beauty" struck a chord by bringing attention to the harmful effects of social media on young people's mental health. Its success is a testament to the strength of its message, its alignment with key social issues, and its ability to mobilize public support. Earning four AME Gold Tower Awards, along with other honors, Ogilvy UK’s work continues to shine as an example of the impact creativity can have on meaningful change.

AME is thrilled to celebrate VML USA's OREO Codes campaign for OREO (Mondelez International), which earned the prestigious Best of Show (Grand Award) and Campaign of the Year - North America honors at the 2024 AME Awards! Capitalizing on one of the most iconic duos, OREO and milk, VML brilliantly transformed everyday milk carton barcodes into scannable offers through the mobile website OREOCodes.com. The barcodes, resembling stacked OREO cookies, gave consumers a fun and easy way to purchase OREO cookies, unlocking discounts either at home or in-store.

The 2024 AME Awards applauds three standout campaigns that distinguished themselves by earning stellar scores from the Grand Jury across multiple categories, securing the top positions on the winners' roster. VML’s “OREO Codes” was crowned with the prestigious AME Grand Award (Best of Show). This trio of award-winning campaigns, “OREO Codes, “The Real Cost of Beauty,” and “Fixing the bAIs,” delivered results and innovation on behalf of impressive brands. VML, Ogilvy UK, London, and MullenLowe MENA each were honored with the celebrated AME Campaign of the Year Award in their region. Stay tuned! In the coming weeks, AME will reveal how these and other Gold-winning, results-driven campaigns captivated consumers and delivered exceptional outcomes for their clients.

A Big Thank You to Campaign Middle East! We’re thrilled to see MullenLowe MENA’s 'Fixing the bAIs' campaign recognized for its incredible impact—contributing to the EU's AI Act and setting a world record for gender equality pledges! A It’s truly inspiring to witness such a powerful campaign make waves globally. Thank you to our friends at Campaign Middle East and to Anup Oommen for highlighting this incredible achievement and continuing to support groundbreaking work in the industry! This year’s AME Awards also saw fierce competition, with nine Gold-winning campaigns setting an exceptionally high benchmark. The 2024 AME Grand Jury awarded Leo Burnett MEA (Middle East & Africa) two Gold Towers for the innovative 'ProtecTasbih,' the world’s first sanitizing prayer beads. These 100% recyclable beads were distributed to 65,000 guests on SAUDIA Airlines' flights and lounges en route to Mecca, with an additional 35,000 distributed across the city. Huge congratulations as well to Saatchi & Saatchi (We Are Saatchi) Middle East for their honors in creative excellence! The 2024 AME Awards truly showcased the best in global innovation! https://lnkd.in/eQTJC9eG

AME’s esteemed Grand Jury has cast their final votes and selected this year’s winners, honoring the most outstanding campaigns with the prestigious AME Award. Innovative campaigns from across the globe employed cutting-edge solutions to tackle complex marketing challenges, boosting brand loyalty and driving market growth. Award-winning campaigns that achieved an AME Award demonstrated the highest standard of success—Results! 2024 AME Grand Award (Best of Show) and Campaign of the Year - North America  OREO Codes - VML USA (Products & Services: Retail Stores & E-commerce) Campaign of the Year - Europe The Real Cost of Beauty - Ogilvy UK London (Best Use of Medium: Social Media & Social Video) Campaign of the Year - Middle East & Africa Fixing the bAIs - MullenLowe MENA (Best Use of Discipline: Data) The 2024 AME Grand Jury awarded Leo Burnett MEA (Middle East & Africa) East two Gold Towers for the innovative “ProtecTasbih,” the world’s first sanitizing prayer beads. These 100% recyclable beads were distributed to 65,000 guests on SAUDIA Airlines' flights and lounges en route to Mecca, with an additional 35,000 distributed across the city. The campaign also earned two Silver Towers and one Bronze.

AME’s esteemed Grand Jury has cast their final votes and selected this year’s winners, honoring the most outstanding campaigns with the prestigious AME Award. View the results-driven work that captivated this year’s Grand Jury: https://lnkd.in/eDuknv75

The AME Awards Grand Jury, comprised of C-suite creative leaders and strategic innovators, has meticulously examined case briefs and thoughtfully evaluated each submission, focusing on both creativity and effectiveness. The results of their session are in – the 2024 Shortlist is announced! Visit ameawards.com to see the list!

The New York Festivals® AME Greater China Awards has concluded its inaugural year, recognizing outstanding creative excellence and marketing effectiveness in Greater China. After a rigorous judging process, we are proud to announce the winners. 2024 AME Greater China Awards Winners: Gold Award: Campaign: Kuaishou Live Again 快手《LIVE AGAIN 重生ID》 Agency: TOPic & Loong Brand: Kuaishou 快手 Category: Promotion of Health & Human Services Silver Award: Campaign: Propose a Day Off for Winter Solstice 建议冬至放一天假 Agency: Shanghai Tian Yu Kong Advertising 上海天与空广告有限公司 Brand: ele.me 饿了么 Category: Socially Conscious Content Bronze Award: Campaign: Noodles Forbes 桶泡面让中国涌现了 300 万 “富豪 Agency: BlueFocus 蓝色光标 Brand: JinMaiLang – LaMianFan 今麦郎 Category: Activation and Engagement Finalist Awards: TOPic & Loong: "Kuaishou ‘Live Again’” for Kuaishou in Corporate Image and Social Media Community Management. PAWPAW: "Meituan & Jia Bing: Enjoy Spring Like I Do" for Meituan in Influencer Marketing. Banana Balloon: “WheelCheer” for Tencent Parental Guardian Platform in Social Equality - Diversity, Equity, and Inclusion. BlueFocus: "Strange Fun Goods Contest" for DouYin in Avante Garde / Innovative.