Ogilvy UK

A storm in a sippy cup? In his latest column for marketing bible Creative Salon Worldwide our thirsty Head of Strategy Matthew Waksman talks the power of conspicuous hydration and lifts the lid on the trend of outsized beverage receptacles. Link in the comments.

Exciting news. Ogilvy UK and Ogilvy One has 49 shortlists across 12 of our biggest campaigns for the 2024 DMA Awards. The DMA Awards celebrate intelligent marketing - inspiring and effective campaigns that have the consumer at its heart. They showcase remarkable work and talented individuals and teams across all creative industries. To be considered, campaigns have to demonstrate how the work drives meaningful change and exemplify what a successful campaign should be – creative and strategic while delivering remarkable results. Bring on Tuesday Dec 3rd. Borderless Creativity in motion. Colour has a new chapter – Dulux Maaate - Mayor of London You Already Vote, So Vote - My Life, My Say The Melanoma Law - Skin Cancer UK The Real Cost of Beauty – Dove 10 V 10 – Dove Coca-Cola Paris 2024 Campaign The Power of Friendship - Philadelphia Re-imagined Lloyds Current Account Onboarding - Lloyds Hard Knocks – Dove EY.ai Face of the Future – EY Championing Invaluable Advice - St James Place

Ogilvy UK and WPP are proudly supporting Baby Loss Awareness Week, now in its 22nd year. Sea Containers joins with other London landmarks to show their solidarity of this important week, lighting up the Southbank blue and pink.   Bev Taylor, Head of Employee Experience, says: “Lighting our beautiful building for Baby Loss Awareness Week is a beacon of hope, a message of solidarity, and a visible reminder that every life, no matter how brief, leaves an indelible mark on our hearts. With this light up we honour their memory, support the grieving families, and pledge our commitment towards raising awareness and fostering understanding about this profound loss.”

Last night Diet Coke and WPP Open X, led by Ogilvy UK, celebrated Jamie Dornan becoming the new face of Diet Coke. The star studded event included Nick Grimshaw, Callum Scott, Anais Gallagher and Oliver Proudlock.    Playing homage to the new Diet Coke advert that stars Jamie Dornan and reveals his love of cold-water swimming, synchronised swimmers took to the rooftop pool, while New York DJ Aimee Phillips entertained the guests.    Talking to Presenter and DJ Nick Grimshaw at the event, Dornan commented: “I’m honoured and thrilled to be associated with such an iconic brand. It’s a big job, big shoes to fill and a sincere honour but as with my love of cold-water swimming, I always think it’s best to jump right in. The new This is My Taste campaign is all about self-expression and embracing uniqueness. There are many ways to enjoy a Diet Coke, for me it’s on holiday and first thing in the morning.”   Jamie was announced as the new face of Diet Coke in September, building on the brand’s legacy of partnering with some of the world’s leading talent.

In a world that can move at breathtaking speed, World Mental Health Day provides a moment to acknowledge and embrace our mental health.   "Mental Health Is... Welcomed" is about fostering an environment where everyone feels safe to express their feelings, seek support, and prioritize their mental well-being without fear or stigma.   This theme encourages us to break down barriers and challenge outdated perceptions about mental health. By welcoming mental health into our daily lives in work, we promote a culture at Ogilvy where empathy, understanding, and open conversation are not relegated to a single day in October, but every day. Laura Sherwood, Chief People Officer of Ogilvy UK, says: "World Mental Health Day is a reminder for all of us to slow down and make wellbeing a priority in what can be a fast-paced world. I know how demanding work and life – and trying to balance the two - can be. So I’m encouraging you to make some space for yourself not just on World Mental Health Day, but every day. Even small actions can make a big difference." #worldmentalhealthday

Get up close and personal with Ogilvy EMEA CEO and marketing powerhouse Patou Nuytemans. Part of Creative Salon Worldwide's Celebrating Brilliant Account Women series, Patou shines a light onto her techniques, mechanisms and strategies for industry success. Link in the comments.

A dazzling night for us at last night’s LIA - London International Awards, celebrating the very best in creative excellence across the globe.   We went home with a gold for The Mayor of London’s news-dominating Say Maaate to a Mate, plus another twelve trophies for high-impact campaigns that have achieved everything from raising awareness about the dangers of sunbeds to ensuring Gen-Zs were voting in an immense year of elections. Jules Chalkley, Chief Executive Creative Director, Ogilvy UK says: “Our first Mayor of London project, #HaveAWord, set out Sadiq’s long-term ambition to eradicate violence against women in London. Our second campaign #Maaate, embeds behavioural science at the heart of a unique and multidisciplined creative platform to give young men the tools to understand when they see misogyny, and enable them to stop it safely. By focusing on a simple expression of a single word in different media, our aim is to create something that allows sexist behaviour to be addressed at its root cause.”   John McPartland, Executive Creative Director, Ogilvy Health UK, says: “I am very proud of our campaign. So much has changed in society in the last 13 years, the Sunbed Regulation Act as it stands simply isn’t fit for purpose. The huge spike in social media trends around using sunbeds in the last year is a reminder why we need to act now. Young people are seeing all the perceived benefits of using sunbeds on social media but aren’t being reminded of the dangers their use presents in later life. That is the true power of creativity - to change laws and change lives.” #borderlesscreativity

A proud moment for the first cohort of UK colleagues who graduated from Ogilvy’s pioneering The Brotherhood programme. The brainchild of global DEI lead Tope Ajala and her team, the initiative was piloted in the US last year and aims to empower Black male talent in the creative industries.   By curating a seven-week framework alongside the renowned Coaches of Colour and partnering with our friends at VML, we’ve enabled colleagues to accelerate their personal development and build a network of contacts around them.   Massive congratulations to yesterday’s graduates - an inspiring way to wrap up the first week of UK Black History Month.   Tope Ajala, Global Head of DEI, Ogilvy: “The Brotherhood Programme isn’t just an initiative; it’s a movement. There’s a significant gap in our industry when it comes to the representation of Black men, and this programme is a bold step to address that. By partnering with senior stakeholders and involving our clients, we’re not only impacting the men directly but also encouraging companies to look inward and address their own gaps. We partnered with Coaches of Color for their expertise, ensuring the men were represented at all levels. For us, fearless inclusion means doing things for the first time, knowing it’s bold, but also knowing it could reshape our industry and how we approach development for specific groups. The results are already speaking volumes.”

Ogilvy UK was awarded the prestigious Grand Prix Ogilvy Award for 'Say Maaate to a Mate' at this year’s ARF David Ogilvy Awards. Lauded for using behavioural science throughout the campaign to make real change. The ARF’s CEO & President Scott McDonald called out the remarkable work too, saying it "sets a new standard for experience and inspires us all to elevate our creative practices.” Philadelphia's 'You've Got a Friend in Philly' and Dove's 'Let's Change Beauty' also picked up trophies. Huge congrats all!

Big news from Ogilvy One UK today. We are thrilled to be teaming up with Pets at Home, the nation’s leading petcare brand, to drive the transformation of their CRM & loyalty strategy. Madeline Shaw, marketing director, Pets at Home: “Ogilvy One consistently blew us away throughout the pitch. Their understanding of our rational and emotional customer needs and where they can take experience – all underpinned by creativity and technology – led to some of the best creative we’ve seen in a long time.” Clare Lawson, CEO, Ogilvy One EMEA: “Building meaningful connections with new and existing customers remains a challenge that keeps CEOs awake at night. Pets at Home has one of those unique privileges as a brand – they are the staple of their category and top of mind when consumers think about petcare. We are delighted to help Pets at Home drive next-generation connections with their customers. The marriage of innovative creative thinking with the power of data from the UK’s number one pet retailer will help us create valuable relationships for the brand, for customers, and for pets.” Special thanks to Campaign UK's Will Green and Alessandra Scotto di Santolo.