Ogilvy UK

We loved seeing Ogilvy Consulting UK's Shelina Janmohamed and New Commercial Arts.' Julia Middleton make the shortlist in Campaign's prestigious #InspiringWomenAwards. Hugely deserved. Bring on March 12th!

Elegance personified. Maison Perrier Chic, the uber stylish non-alcoholic beverage brand has launched “Sober Chic,” a smouldering campaign showcasing luxurious mocktails as the epitome of modern refreshment. Created by Ogilvy Paris and Ogilvy UK and shot by celebrated photographer Pyvka Arnaud, the campaign features a pilot, a taxi driver, a firefighter and a surgeon all enjoying refined and flavourful alcohol-free experiences. Elisa Gregori, global CMO Nestlé Waters and Premium Beverages: "‘Sober Chic' embodies our commitment to providing sophisticated and flavorful non-alcoholic options that resonate with today's discerning consumer. We're not just offering an alternative; we're creating a new standard of elegance. We're giving people permission to be proud of their choice, to embrace the 'Sober Chic' way, and to elevate any occasion with a touch of French flair." Andre (Dede) Laurentino, Ogilvy’s global creative lead for Nestlé’s portfolio of brands: "We wanted to disrupt the traditional narrative around sobriety and non-alcoholic drinks. By showcasing Maison Perrier Chic in these unexpected settings and leveraging the visual codes of luxury alcohol advertising, we're demonstrating that choosing a non-alcoholic option doesn't mean sacrificing style or enjoyment. It's a statement, a chic choice that reflects a confident lifestyle that prioritises flavour and experience."

That’s so Julia! Very exciting to see one of the most daring fashion icons to emerge this decade with the 'Margaret' handbag, co-designed by us and award-winning fashion brand Chopova Lowena for Hellmann’s. In her own words: “mayo is coming back for 2025.” Catch the full interview on Late Night with Seth Meyers here: https://lnkd.in/dzZQJ5yz

A dream Christmas. Sainsbury's visionary marketing director Radha Davies and our brand whisperer ceo James Murphy talk the secret of Sainsbury's Christmas success to Creative Salon Worldwide's Stephen Lepitak. Link in the comments.

What a start to 2025! PG Tips appoints New Commercial Arts. as their lead strategic and creative agency. Congratulations to our NCA colleagues. Eleanor Barker, UK and Ireland chief marketing officer at LIPTON Teas and Infusions: "NCA’s innovative approach and fresh ideas perfectly align with PG Tips' commitment to bringing a refreshing perspective to every cup. We're confident this partnership will help us craft even more exciting and engaging campaigns that resonate with our fans and continue to strengthen our brand's 100-year legacy to take us into the next chapter in our story."

Last week Ogilvy PR’s Cadbury campaign dominated national and consumer press.    By tapping into one of the nation’s biggest debates - how do you eat a Creme Egg? - we secured the front page of the Daily Star and the campaign has so far achieved a combined reach of more than 162 million.    A special shoutout to our wonderful Mondelēz clients for trusting us with this one: Charlotte Parkes, Joshua Alexander Collier and Carianne Robertson.    And of course, Ogilvy’s PR and Influence maestros for pulling the campaign together: Jenny McCoubrey, Sharon Hardwick, Hannah Sharratt, Jessica Empson, Christa Frimpong, Hannah Fairnington, Stephen Farrell, Molly Heron and Kirsten Scott.    Carianne Robertson, brand executive, Mondelēz: “We're thrilled to see the nation having so much fun admitting how they eat their Cadbury Creme Eggs. From the all-in-one eaters to the chip dippers, people are getting creative with it! We’re leaning into the playful debate and embracing the tension around the right way to eat a Cadbury Creme Egg to drive brand equity and excitement for our 'Admit It To Win It' promotion. After all, there's no wrong way and we’re here to support their individuality.”   Jenny McCoubrey, Managing Partner, Ogilvy PR: “The thrill of landing great coverage for our clients never gets old and a front-page story is the ultimate high-five moment, as any PR will tell you. At a time when we’re all in need of a bit of light-hearted distraction, some lively debate around the best way to eat a creme egg was a great topic for earned media and one we all had a lot of fun with!”

There is no one who understands the power of customer experience in building loyalty more than Clare Lawson, Ogilvy One EMEA’s CEO. She sat down with Forbes and Adrian Swinscoe, another leading authority on CX, to talk about the impact brands can make when they merge the discipline with influencer marketing. Her insights have been featured in his latest Forbes column, a deep-dive into how influencers are bridging the trust gap in customer experience. Read the full article in the comments.

Ogilvy Health UK hits the year running, ranking as the #1 EMEA and #3 Global agency in AdHealth’s Top 10 rankings. The prestigious annual, partnered with Clio Health, also recognised Dove’s ‘Cost of Beauty’ and NABS’ ‘Throwaway Comments’ within their top ten Health and Wellness campaigns of the year. John McPartland, Executive Creative Director EMEA, Ogilvy Health UK, says: “To be ranked amongst such incredible work this year is amazing. Thanks to the whole team who work tirelessly and congratulations to all the agencies on this list pushing the healthcare industry forwards.”

Hellmann’s had a busy 2024 putting themselves at the coalface of culture. The iconic brand could be seen everywhere from the London Fashion Week runway to Charli xcx concerts. Most recently, it launched an epic island on Fortnite as part of a strategic campaign out of Ogilvy UK and Germany to play with Gen-Z gamers. João Ricardo Di Creddo Brum, senior marketing manager, Unilever: "Hellmann’s is always pushing boundaries to connect with people in surprising and engaging ways. Gaming is a powerful territory that we've been eager to explore. After the success of our "No Space for Food Waste" campaign released early this year in the UK, we’re now taking it a step further, by launching our own branded Island in Fortnite, with a fun challenge that shows how Hellmann's can make anything delicious, so nothing is left to waste.”  Matt Longstaff, international executive creative director, Ogilvy Group Germany: “Food used to be a core part of gaming - giving you health or special abilities - but think of how many games you’ve played recently where food has just been part of the set dressing. Hellmann’s ambition is to make food a main character again. Loot Irresistível proves that a heritage brand can still do the unexpected in new mediums, offering an authentic way to engage a new audience that aligns with Hellmann’s’ vision.”

What a result! The stunning Sainsbury's BFG Christmas campaign by New Commercial Arts. delivered. The Times' retail editor Isabella Fish reports on Sainsbury's biggest ever Christmas. David Golding, CSO and co-founder, New Commercial Arts. "Advertising works. In a challenging economy it can help brands deliver for customers, colleagues and investors. This is why we come to work." Ian Heartfield, CCO and co-founder, NCA “The Big Friendly Giant meets the Big Friendly Grocer - two fabric of the nation brands bringing the magic of Christmas home to families. Our heart-warming campaign is a celebration of all things Christmas, allowing young and old to escape into a wonderful world of mouth-watering food, and to enjoy the story of a special friendship.”