Blog: AI

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Cover image for Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Rutger Rosenborg

26 Feb 2025

Product Strategy

As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has...

min read

Can the smart TV become a canvas for content creation?

Cover image for Can the smart TV become a canvas for content creation?

Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

min read

What the Reuters AI copyright decision means for the music industry

Cover image for What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

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MIDiA’s analysts answer questions on their 2025 predictions

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Karol Severin

5 Feb 2025

Business Strategy

We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Though...

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Meta-podcasts are coming for the news, not the podcast industry

Cover image for Meta-podcasts are coming for the news, not the podcast industry

Rutger Rosenborg

5 Feb 2025

Business Strategy

Although Google has arguably cornered the podcast market through YouTube already, by employing AI, the company may be making it even harder for competitors to catch up.In October 2024, MIDiA covered the...

min read

AI is reshaping the music creator economy, and that change will reshape the music business

Cover image for AI is reshaping the music creator economy, and that change will reshape the music business

Mark Mulligan

3 Feb 2025

Business Strategy

Creator Economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These...

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The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

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DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting...

min read

Background music is a short-term win for DSPs – but it could be a long-term problem

Cover image for Background music is a short-term win for DSPs – but it could be a long-term problem

Olivia Jones

23 Jan 2025

Business Strategy

Note: Following the publication of this piece, Spotify released a statement regarding Pelly's article, which is reproduced in full at the bottom of this page. In this month’s issue of Harper’s Magazine...

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Are creators wise to sell their offcuts to AI companies?

Cover image for Are creators wise to sell their offcuts to AI companies?

Ben Woods

17 Jan 2025

Business Strategy

Most will be familiar with the adage: ‘one man’s trash is another man’s treasure’. Despite being a cliché, the saying lives on as it cuts to the heart of how individuals and companies perceive...

min read

What got you here won’t get you there: how Spotify built a new business

Cover image for What got you here won’t get you there: how Spotify built a new business

Mark Mulligan

17 Jan 2025

Business Strategy

Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only...

min read

AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Cover image for AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Rutger Rosenborg

30 Oct 2024

Podcast advertising has existed for more than a decade, but it is only just beginning to evolve. For much of its existence, it has resembled radio advertising more than other digital ad formats. A lack...

min read

AI, dead internet theory, and why analogue is a future-proof business strategy

Cover image for AI, dead internet theory, and why analogue is a future-proof business strategy

Hanna Kahlert

8 Oct 2024

analogue revival

The internet is abuzz over Google NotebookLM’s eerily realistic-sounding podcasts. Last week, MIDiA wrote about how it will disrupt primarily information-driven podcasting, rather than entertainment...

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AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Cover image for AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting

Rutger Rosenborg

2 Oct 2024

On the heels of a North Carolina man being indicted for music streaming fraud, questions about AI and audio — especially as it pertains to intellectual property (IP) rights — continue to swirl. Now,...

min read

The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator Economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

min read

The future of AI-generated audiobooks is here

Cover image for The future of AI-generated audiobooks is here

Rutger Rosenborg

7 Aug 2024

Cultural trends

In March, on the heels of a Danish man becoming the first person convicted of streaming fraud, MIDiA explained how AI could soon enable a golden age of audio piracy . Coupled with the fact that book publishers...

min read

Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

min read

Who asked for AI? Why its future is more boring than you think

Cover image for Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

min read

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

Video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

min read

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