Blog: Video creators

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

AI’s creator economy revolution will accelerate if it can join the dots

Ben Woods

11 Oct 2024

Creator economy

Video creators

Music creators

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

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Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator economy

Video creators

Video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

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Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator economy

Video creators

Creator tools

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes...

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The price of AI creator tools is on the rise, but will consumers pay for them?

Ben Woods

12 Sep 2024

Creator economy

Video creators

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

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The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator economy

Creator tools

Video creators

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

Video creators

Creator tools

TikTok

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...

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How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

Creator tools

Video creators

Twitch

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to...

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Here is how livestreaming can pay its way in 2024 – and creators will not like it

Ben Woods

11 Jan 2024

livestreaming

Twitch

Creator economy

Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting...

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The games video opportunity for games companies

Karol Severin

27 Jan 2022

games video

games streamers

Video creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

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