Apple’s Vision Pro Headset is Reportedly Coming Soon to Other Markets

Apple is preparing to launch its Vision Pro headsets in markets other than the US, according to Bloomberg’s Mark Gurman. The $3,499 mixed reality headset was released in the US on February 2, and despite some early positive buzz, the company had reportedly cut Vision Pro orders due to lower-than-expected demand in the country.

Gurman is reporting today that Apple recently started holding training sessions for its international employees who will tasked with demoing the device to customers. As of today, US customers can book a demo at an Apple Store and get a 30-minute one-on-one experience.

“Apple has maintained its usual secrecy and hasn’t told employees in the training sessions where exactly the Vision Pro will be available,” Gurman said today. “But the company is training workers from Germany, France, Australia, Japan, South Korea, Singapore and China, indicating that those areas will be some of the first international markets for the device.”

Apple will likely put the spotlight on its Vision Pro headset at its WWDC developer conference this week, with visionOS 2.0 possibly coming later this year. If Apple is taking its time to bring its mixed reality headset to more markets, its main competitor, Meta, has been investing more aggressively in the VR market. The company recently announced that it will let Lenovo, Asus, and other partners create mixed-reality headsets using its Meta Horizon OS. This week, the latest update for the Meta Quest 3 also reduced the amount of visual distortion for the headset’s Passthrough mode.