Wanting to make some minor, yet transformative changes ahead of spring? We’ve combed through Amazon's most popular products and found picks to refresh your beauty routine, perfect your transitional weather outfits and spruce up your home.
From the number one bestseller in hair treatment oils to a quick-drying stone bathmat (with a TODAY exclusive discount!), Shop TODAY editorial director Adrianna Brach previously stopped by Studio 1A to share bestsellers that shoppers can’t stop buying right now.
As seen on TODAY | More Amazon Bestsellers | How we chose
Amazon bestsellers seen on TODAY
Mielle Rosemary Mint Growth Oil
It’s no secret that winter is tough on our hair. In fact, we can be more prone to hair loss and dryness this time of year. Dermatologist Dr. Michelle Henry told us that rosemary oil might actually help with hair loss. This is Amazon’s No. 1 bestseller in hair treatment oils, with almost 75,000 ratings. It’s from a Black-owned brand, Mielle Organics, that went viral a couple years ago. Brach notes that a little goes a long way — you only need a few drops to get the benefits.
Timeless Skin Care Vitamin C Serum
Vitamin C is a great staple to have in your skin care routine year-round, but especially in the winter to help brighten up dull winter skin as we head into spring. Associate editor Amanda Fama says it really gives some higher priced alternatives a run for their money. The main ingredients are a blend of 20% vitamin C and E plus ferulic acid, which the brand says are formulated to even tone and texture and can help with dark spots, too. For best results, apply 2-3 pumps to clean, dry skin daily — we like this as a morning step — and always follow with sunscreen!
Layering Shirt Extender (Pack of 2)
Brach says you can turn any shirt into a “leggings-appropriate” tunic with these half shirts — a great hack for anyone who lives in their leggings but wants to be a little more covered. This gives you a put-together look, without having to completely commit to layering a bulky shirt underneath. It comes in a pack of two, so you can get two different colors or have one to sport while the other’s in the wash.
SnapPower GuideLight 2 (For Décor Outlets)
This home hack adds light to the bottom of your existing outlets around the house. That means that you can still use your appliances and plug things in like normal, without having the whole outlet taken up by a clunky night light. We think this is so smart if you frequently need to use the bathroom in the middle of the night, and we love that you don’t have to remember to plug it back in. Brach says her mom, who has low vision, uses it in the halls for extra light at nighttime. It comes in three options, so grab the ones suited to whatever type of outlet you have.
Water Absorbent Diatomite Trays (Set of 4)
These little stone trays take that same absorbent stone idea and bring it up to your kitchen sink and bathroom counters. The brand says that these are made from “natural diatom mud and plant fiber” and that the small holes within the diatomite are why these trays have such amazing water absorption. They can dry in minutes, so they’re totally safe in the splash zone around the kitchen and bathroom sinks. There are also a few options for colors and sizes to match your space and taste.
Sutera Stone Bath Mat
This diatomaceous stone bath mat is actually in Brach's bathroom, and she says it's worth every penny. If the thought of mold in your bath mat freaks you out — or you just hate having to wash them — this is for you. The water absorbs into the stone, so you don't have to worry about stepping onto a damp mat (which everyone who shares a bathroom can probably appreciate).
More Amazon bestsellers
Essence Lash Princess Mascara
Almost out of mascara? This brand is a tried-and-true favorite. It's garnered over 200,000 five-star ratings from customers, who say it adds significant volume in just a few swipes. Plus, that under-$5 price tag just can't be beat.
Versed Press Restart Advanced Retinol Body Butter
Versed is a Shop TODAY editor-loved brand — and for good reason. Their latest launch, this retinol body butter, helps smooth and soften skin while reducing the appearance of wrinkles. Looking for a full body anti-aging hero? This is your best bet.
Kitsch Dermaplaning Tool Set
The Shop TODAY team isn't gatekeeping this beauty tool! Dermaplaning — another term for face shaving — is a way to not only remove peach fuzz, but to also exfoliate the skin. The results? A face that looks and feels smoother, more defined cheekbones and a smoother skin care application process, according to the brand. If you’re worried about your hair growing back faster or thicker, Brach says she’s practiced dermaplaning for years and found it to be a myth (and experts agree!).
SheaMoisture Intensive Hydration Hair Mask
If your hair is feeling the winter dryness, this mask treatment could be the missing step in your hair care routine. It's got over 13,000 perfect, five-star ratings on Amazon.
Kitchen Gizmo Snap N Strain Pot Strainer
One simple solution the Shop TODAY team keeps coming back to is this space-saving clip-on strainer. It conveniently snaps onto any-sized bowl or pot, so you can strain everything from vegetables to rice and then throw it in the dishwasher once you’re done (and say goodbye to your bulky colander).
UNbrush Wet & Dry Detangling Brush
I spotted this hair brush on my colorist's workstation during my last salon visit, and a quick search revealed that it's been climbing the ranks on Amazon's best sellers list, too. Customers love its anti-static smoothing powers and ability to work its detangling magic on wet or dry hair. The vented design makes it easy to clean, too — because, yes, you should be cleaning your hairbrush!
Lola Mae Quilted Crossbody Bag
PSA: It’s time to upgrade from the bag that you’ve been using for more years than you can count. Brach says this piece combines fashion and function — and it doesn’t break the bank! The quilted pattern gives it a trendy feel but the interior pockets (and 30 different color options) make it a practical purchase that you can use season after season.
Amazon Essentials Pleated Shoulder Crewneck Sweater
More often than not, wardrobe basics end up being the pieces we reach for the most. Brach loves how this sweater can be thrown over a button down or dressed up with a sleek pair of boots. Unlike other crew neck sweaters you may reach for, Brach says the gather at the shoulder makes this cozy top look more expensive than it actually is.
Smart Switch Button Pusher
This smart switch button pusher can connect to your phone in order to seamlessly control appliances in your home. From bedroom lamps to garage doors, shoppers say the compact gadget can control a variety of devices and is also a great option for anyone who needs help with accessibility. Simply install it using a 3M sticker and then connect it to the hub app (it’s also compatible with smart home hubs, but you’ll need to purchase a separate one to connect it to). Once it’s installed, you can program the gadget to press buttons for up to 60 seconds, if needed.
Slow Man Women's Walking Shoes
This shoe is an Amazon bestseller in the women’s walking shoes category with over 100,000 customer ratings. The slip-on sneaker is designed to be breathable, lightweight and flexible so that anyone who needs to walk or stand for long periods of time has the support and comfort they need. One verified reviewer said it’s a great option for health care providers, such as nurses and doctors.
Purple Harmony Pillow
Did you know that you're supposed to replace your pillow every couple years? The brand calls this "the greatest pillow ever invented." Speaking from personal experience, I tend to wake up often and get sweaty in the middle of the night, but ever since swapping out my pillow for the medium height version of this Harmony pillow, I haven’t been having that issue. The unique, patented gel grid technology is so strangely satisfying to the touch and doesn’t trap any heat. Given that we spend a third of our lives in bed and getting good sleep is so important, I think it’s worth every penny.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.