We live for any and all of the celebrity beauty secrets, and there's one we've been holding our breath for: Blake Lively is finally opening up about the key to her famous locks. And the best part? Lively also just launched her own hair care line, Blake Brown, exclusively at Target so others can test out her approach to hair.
Blake Brown launched online and in Target stores in early August, with prices ranging from $18.99 to $24.99. The products sold out almost immediately after they dropped, but now they're back in stock just in time for fall. For those wondering, the line is also clean, vegan and cruelty-free.
Ready to shop Blake Brown? So are we. Keep reading to learn everything you need to know about the product collection and say hello to your dream hair.
What is Blake Brown by Blake Lively? | How to use Blake Brown hair care | Blake Brown new launches | How we chose
What is Blake Brown by Blake Lively?
Where does the name come from? Well, it is Lively herself. Her father's last name is originally Brown, and her mom's maiden name is Lively. She shared with Shop TODAY at a recent launch event that both of her parents carry the name, Lively, too, after her dad changed his, but she "never fully stepped into it" [her birth name] until now. "It was important to me to put my name on this brand because I worked so hard on it; it was so personal to me," Lively said.
And you'll see those personal details throughout the collection, too. When it comes to the packaging, Lively wanted the products to sit pretty in your shower — not just in-store. The brand's signature scent, on the other hand, isn't far off from what you'd smell from high-end names. "I wanted a fragrance that I love," Lively said at the launch. "If you’re like me, you spray it [perfume] on your hair and your clothes because that holds it way more than anything else," she added, so to implement that same effect, Lively wanted Blake Brown's scent to smell luxurious — and, of course, to last.
How to use Blake Brown hair care
The hair care brand, which will be exclusive to Target, launched with eight products based on Lively’s personal routine. In the assortment, you’ll find the Sandalwood Strengthening Shampoo, as well as the Amber Vanille Dry Shampoo, that you can mix and match with each other. Lively noted on Instagram that her hair is her “longest companion” and that “like any relationship, it’s healthiest when you take good care of each other.”
The actress revealed to Vogue in an exclusive interview that the trick to her hair is simple: Two sets of shampoo and a hair mask. No conditioner, just a moisturizing mask and shampoos that tackle hydration and strength, the two essentials she believes are what all hair types need.
Her tried-and-true process requires alternating between two shampoos for every other wash and leaving a hair mask on for about 30 seconds. For instance, Lively will use her strengthening wash on one day, and the other, a hydrating one — it’s really that simple.
Better yet, Shop TODAY senior partnerships editor Francesca Cocchi Zabloudil has been absolutely loving the product line. "I’ve been using this system for about 10 days now and am already impressed with the results. Per the brand’s recommendation, I alternate between using the 'nourishing' shampoo and mask and the 'strengthening' ones to get the benefits of both," says Zabloudil.
"I have a very oily scalp so I’m always wary of new hair products, but so far I’ve been loving these products and don’t feel like they are weighing down my hair or adding excess buildup," Zabloudil adds. "When I let my hair air dry, I’m left with an enhanced, slightly volumized version of my natural waves, with strands that are soft to the touch. And oh my gosh, the scents! I feel like I’m at a luxury salon every time I use these products."
Blake Brown new launches
Sandalwood Vanille Fundamental Strengthening Shampoo
This vanilla-scented wash gently cleanses with the brand's plant protein complex for stronger, fuller hair.
Wild Nectar Santal Fundamental Nourishing Shampoo
Follow Lively's routine and alternate their strengthening shampoo with this nourishing formula. After you wash, the brand says the product should leave your hair soft, smooth and frizz-free.
Bergamot Woods All-In-Wonder Leave-In Potion Shampoo and Conditioner
Step out of the shower and drench your locks with Blake Brown's Leave-In Lotion. It claims to detangle, soften, prime and fight frizz to be a true all-in-one treatment.
Blake Brown Blackcurrant Vanille Glam Mousse
Need a boost of volume? This styling mousse should leave the hair with more body and fullness without weighing it down.
Sandalwood Vanille Fundamental Strengthening Mask Hair Treatment
Another hair mask from the collection, Blake Brown's second treatment should make strands look and feel noticeably healthier.
Blake Brown Amber Vanille Dry Shampoo
During the launch event, Lively praised their dry shampoo for combatting oiliness, even claiming that does wonders for refreshes in-between washes. We are adding it to cart ASAP.
Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask
Before you wash, use the Blake Brown Pre-Shampoo Mask once a week or whenever your hair needs a little extra TLC. You should expect more shine and softness afterward.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.