Amazon Prime Day 2024: official Australian start date + best early deals you can nab now

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Get ready for Prime Day 2024, because we can now share the official dates for Amazon's biggest sales event of the year! 

This year, Prime Day has been extended into an epic six-day sales extravaganza, starting on Tuesday, July 16, and ending as Sunday, July 21 comes to a close. That's way more time to nab an amazing bargain than last year's two-and-a-half days of deals.

So while there's only one week to go until the Prime Day sales kick off, believe us when we say there's no harm in being prepared for what will surely be an epic sale. To help you get excited for the sales event of the year, we've gathered some of the top early deals available to shop right now. 

Of course, it's safe to assume that the upcoming Prime Day 2024 event will offer massive deals on a wider range of items — Amazon products like Kindle e-readersFire TV Stick devices and Echo Dot smart speakers are a given, but you should also expect huge reductions on smartphones, tablets, laptops, headphones, game consoles, games, monitors, vacuums, coffee machines and more.

With that in mind, we recommend bookmarking this page and checking back regularly for more details about the upcoming sales and early deals. OK, enough waffling on — here are some of the best early Prime Day 2024 deals.

Best Prime Day early deals available right now

Best early deals under AU$50

Echo Pop | AU$79AU$29

Echo Pop | AU$79 AU$29 (save AU$50)

This Amazon Echo Pop speaker will turn your house into the smart home of your dreams, with access to thousands of Alexa skills such as checking the weather, controlling music and listening to the news. You can even make calls — all by using just your voice. 

Ring Indoor Camera (2nd gen) | AU$99 AU$49

Ring Indoor Camera (2nd gen) | AU$99 AU$49 (save AU$50)

Give yourself the ultimate peace of mind when you're away thanks to this Ring Camera deal. Now in a black colourway, you'll be able to check in from wherever you are with Live View and 1080p HD full colour vision. This camera is easy to set up, as it comes with wall mounts and a wired connection. This camera is available in black and white colourways, so it'll seamlessly blend into any home decor. 

Veektomx Power Bank | AU$32.99 From AU$19.46

Veektomx Power Bank | AU$32.99 From AU$19.46 (save AU$13.53) 

Slashing 41% off the listed price, this small-but-mighty power bank will keep your devices fuelled and raring to go all day long. Providing 10,000mAh within its small and lightweight design, this power bank will easily fit into your pocket for on-the-go charging. 

Also available in three colourways — black, white and blue. 

Avatar: Frontiers of Pandora (PlayStation 5) | AU$109.95AU$49

Avatar: Frontiers of Pandora (PlayStation 5) | AU$109.95 AU$49 (save AU$60.95)

Currently at its lowest price ever of AU$49, this Avatar: Frontiers of Pandora PS5 deal is hard to pass up. We called the game one of the biggest surprises of 2023, thanks to its immersive gameplay and visually stunning backdrop amid the action. 

Star Wars Jedi: Survivor (PlayStation 5) | AU$109.95 AU$44

Star Wars Jedi: Survivor (PlayStation 5) | AU$109.95 AU$44 (save AU$65.95)

As one of 2023's best games, Star Wars Jedi: Survivor delivers solid gameplay, a captivating story and beyond-stunning visuals. We gave our Star Wars: Jedi Survivor review an impressive 4.5 stars as it stands out as a beacon of hope for the popular franchise. Playing as Jedi-in-hiding Cal Ketsis, the game combines lightsaber combat with rewarding exploration.

Best early deals under AU$100

Echo Show 8 (2nd gen, 2021) | AU$229AU$99

Echo Show 8 (2nd gen, 2021) | AU$229 AU$99 (save AU$130)

Score a modest 57% off this smart display from Amazon's Echo lineup. The Echo Show 8 is ideal for checking the weather, managing to-do lists, looking up recipes and making video calls. You can even link it to other Echo devices to boost your smart home setup. 

Diablo 4 (PlayStation 5) |AU$109.95AU$57

Diablo 4 (PlayStation 5) | AU$109.95 AU$57 (save AU$52.95)

Prepare to discover the depths of darkness with Diablo 4, where epic battles, immersive storytelling and chilling landscapes await. AU$57 is a great price for this entertaining co-op adventure, so if you missed picking up this 2023 release, there's no better time to nab it. 

NutriBullet Everygrain Rice Cooker | AU$149AU$98

NutriBullet Everygrain Rice Cooker | AU$149 AU$98 (save AU$51)

Cooking grains correctly can be any home cook's worst nightmare, especially when figuring out the right prep techniques, liquid-to-grain ratios and preferred cooking temperatures. NutriBullet’s compact grain cooker eliminates stress, with its specialised presets for white rice, brown rice, quinoa and even oats! 

NutriBullet Portable Blender | AU$79.95AU$64

NutriBullet Portable Blender | AU$79.95 AU$64 (save AU$15.95) 

Looking for something to speed up your smoothie routine? This portable blender is perfect for on-the-go protein shakes, juices, smoothies, party drinks and more. It's compact, cordless and can power through 15 blending cycles on a single charge. 

Available in fun colourways, including navy, white and magenta pink. 

Frameo Digital Picture Frame |AU$188.95 AU$97.28

Frameo Digital Picture Frame | AU$188.95 AU$97.28 (save AU$91.67) 

Knocking 49% off RRP, this Frameo picture frame will enrich your old photo frames. With a connected app, you can load up to 32GB of photos and videos for you and your family to view and enjoy. Plus, the frame's touch screen makes navigating between your favourite moments super easy. 

Amazon devices

Echo Auto (2nd gen) | AU$99AU$49

Echo Auto (2nd gen) | AU$99 AU$49 (save AU$50)

Take Alexa on the road with an Echo Auto plug-in, which lets you stream your favourite music apps, podcasts and more, hands-free. Featuring a slim design that's easy to place on your dashboard, 5 built-in mics that'll hear you over your tunes, and a fast phone charger, this little device is a road-trip staple — and it's 50% off!

Echo Dot (5th gen, 2022) | AU$99 AU$49

Echo Dot (5th gen, 2022) | AU$99 AU$49 (save AU$50) 

The Echo Dot offers impressive audio quality for a smart speaker. Knocking 51% off RRP, this smart speaker comes with voice control via Alexa too, so you can stream your favourite apps, listen to music or the news and schedule reminders. 

This Echo device is also available in Deep Sea Blue and Glacier White

Fire TV Cube | AU$219AU$109

Fire TV Cube | AU$219 AU$109 (save AU$110)

If you want to amplify your home entertainment system, this Fire TV Cube offers lightning-fast app loading thanks to its octa-core processor — which is 2x more powerful than the Fire TV Stick 4K Max. You can stream 350k movies and TV shows with access to all streamers and free-to-air channels. 

Fire TV Stick Lite | AU$59 AU$29

Fire TV Stick Lite | AU$59 AU$29 (save AU$30)

Elevate your home entertainment experience with the Fire TV Stick Lite. This nifty gadget allows you to stream Netflix, Binge, Prime Video and more, all from an Alexa-enabled remote. 

Kindle Scribe | AU$549AU$349

Kindle Scribe | AU$549 AU$349 (save AU$200) 

Slashing AU$200 off RRP, this Kindle Scribe is the perfect all-in-one ereader that'll satisfy your reading, writing and drawing hobbies. This Kindle comes with a pen stylus, which allows you to take notes as you read, mark up documents and more. 

Ring Video Doorbell Pro | AU$349 AU$229

Ring Video Doorbell Pro | AU$349 AU$229 (save AU$120)

With the Ring Doorbell Pro offering HD full-colour functionality and advanced motion settings, this deal is perfect for adding extra protection to your home. This new iteration also offers upgraded audio quality, including noise and echo cancellation, and 3D motion detection that uses Bird's Eye Zones to pinpoint movement around your home. 

Phones

Samsung Galaxy S24 Ultra (256GB) | AU$2,199 from AU$1,609

Samsung Galaxy S24 Ultra (256GB) | AU$2,199 from AU$1,609 (save up to AU$590)

Slashing a mammoth AU$590 off RRP, this Samsung Galaxy S24 deal on Amazon is worth every penny. We've called this device the company's best flagship phone thanks to the substantial power of Galaxy AI. You can also nab the 512GB model from just AU$2,049, down from AU$2,399.

Motorola Moto G54 5G (Midnight Blue) | AU$299 AU$197

Motorola Moto G54 5G (Midnight Blue) | AU$299 AU$197 (save AU$102)

For anyone looking to save big on their next phone purchase, this Moto G54 deal is a steal. This value-for-money smartphone has had some serious improvements compared to its predecessor, the G53. Our friends at TechRadar gave this affordable phone 4.5 out of 5 stars in their review, applauding Motorola for producing a good device for not a lot of money. 

PCs, laptops and tablets

Samsung Galaxy S9 Plus (Wi-Fi, 512GB) | AU$1,899 AU$1,648

Samsung Galaxy S9 Plus (Wi-Fi, 512GB) | AU$1,899 AU$1,648 (save AU$251)

Samsung's Galaxy Tab S9 Plus is one of the best Android tablets you can currently buy, and now it's received a 13% discount on Amazon. Use the included S Pen to write, sketch and create on its incredibly responsive 12.9-inch AMOLED display. Available in Beige or Graphite colourways.

Gaming peripherals

Nintendo Switch OLED AU$539AU$449

Nintendo Switch OLED | AU$539 AU$449 (save AU$90)

Sporting a beautiful 7-inch OLED display, the Nintendo Switch OLED is the fanciest Switch you can buy right now, and it's been discounted by AU$90. If you don't already have a Switch console, now's the perfect time to snap one up!

Also available in the Mario Red colourway for AU$50 more.

Xbox Series X|S controllerAU$89.95AU$75

Xbox Series X|S controller| AU$89.95 AU$75 (save AU$14.95)

Often discounted during major sales, the Xbox Series controller is reduced once again, just in time for Prime Day. Admittedly not the hugest saving, but still worth taking advantage of if you need an extra controller or two, especially now that they come with Bluetooth compatibility straight out of the box.

EA Sports F1 24 (PlayStation 5) |AU$109.95AU$74

EA Sports F1 24 (PlayStation 5) | AU$109.95 AU$74 (save AU$35.95)

Racers, approach the starting line! Get ready to ignite your F1 passions with this fun racing simulator game where you can play as your favourite F1 Champions or as a rookie and define your own racing career. Also available for Xbox Series X and PlayStation 4

The Legend of Zelda: Tears of the Kingdom AU$89.95AU$69 at Amazon

The Legend of Zelda: Tears of the Kingdom | AU$89.95 AU$69 at Amazon (save AU$20.95)

Nintendo's latest masterpiece, The Legend of Zelda: Tears of the Kingdom, is already being considered one of the greatest video games of all time, and right now you can grab it at a discount of just under AU$21 on Amazon. If you don't already have it, this deal is highly recommended.

Headphones and wearables

Apple AirPods (2nd Gen) | AU$219 AU$177

Apple AirPods (2nd Gen) | AU$219 AU$177 (save AU$42)

This is the one of the lowest prices that we've seen the second-gen AirPods drop to, at AU$177. When it comes to Apple products, you can't scoff at a 19% discount. So if you've been holding off giving AirPods a go, this may be your time to invest. But as this is an early deal, we may see these AirPods drop even further, so you may want to keep your eye out for an even better deal.   

Samsung Galaxy Buds 2 ProAU$349 AU$189.99

Samsung Galaxy Buds 2 Pro | AU$349 AU$189.99 (save AU$181.01)

Samsung’s excellent Galaxy Buds 2 Pro are the South Korean electronics giant's best buds to date. You might expect a great design, good ANC, and IPX7 waterproofing, but these buds also pack a surprising amount of bass. Now at a 46% discount on the Graphite colourway.

Bose Smart Soundbar 600 | AU$799AU$639.95

Bose Smart Soundbar 600 | AU$799 AU$639.95 (save AU$159.05)

This Bose Smart Soundbar is a great single-bar option that delivers a robust Dolby Atmos experience in a compact form. It's got five drivers working behind the scenes, including two up-firing ones that will bounce overhead sounds off the ceiling for added immersion. It will even automatically up-mix non-Dolby Atmos audio.

Home appliances

Dyson V8 Extra (Silver/Purple) |AU$799AU$479

Dyson V8 Extra (Silver/Purple) | AU$799 AU$479 (save AU$320)

If you're on the hunt for a Dyson cordless vac that won't break the bank, this V8 model is hard to dismiss. With up to 40 minutes of fade-free power, the machine offers powerful suction for versatile cleaning across hard floors, carpets and more. Plus, it can easily transform into a handheld, making it small enough for those hard-to-reach areas at home and in the car. 

Dyson Gen5detect Absolute | AU$1,549AU$975

Dyson Gen5detect Absolute | AU$1,549 AU$975 (save AU$574)

Slashing a massive 37% off RRP, this stick vac can reveal 2x more hidden dust on surfaces thanks to a precisely angled light built into the Digital Motorbar cleaner head. Dubbed Dyson's most powerful HEPA cordless vacuum, the machine can trap up to 99.99% of particles and houses 262AW of suction power, which is pretty impressive. 

Dyson V11 Advanced | AU$1,199AU$788

Dyson V11 Advanced |  AU$1,199 AU$788 (save AU$411) 

Offering 60% more suction power than the V8, Dyson's V11 Advanced cordless vac could be the home upgrade you're looking for. This vacuum has up to 60 minutes of fade-free run time, an LCD screen that shows remaining battery life and updates, and comes with an advanced filtration system that captures 99.99% of particles. 

Dyson Supersonic (Iron/Fuchsia)| AU$649 AU$595.48

Dyson Supersonic (Iron/Fuchsia)| AU$649 AU$595.48 (save AU$53.52)

Designed to tame your tresses with less heat damage, the Dyson Supersonic is a true feat of engineering. While this isn't the lowest price we've seen of AU$444 for the hair tool if you're looking to save on this investment, this 8% discount isn't something to scoff at. 

That said, you can probably grab the styler for less at other retailers, like AU$549 on Dyson in the Ceramic Pop colourway — but we expect this price to come down a touch when Prime Day rolls around next week.  

Dyson Airwrap (Nickel/Copper)AU$849AU$752.30

Dyson Airwrap (Nickel/Copper)| AU$849 AU$752.30 (save AU$96.70)

The Dyson Airwrap is pretty well known in the hair and beauty space, as it does literally everything you'd expect from a multi-styler. It curls, it smoothes, it shapes and it dries — all without the risk of major heat damage to your hair. Using air and aerodynamics, this styler comes with five attachments and a solid case to store it in. 

The only caveat is you could probably find it cheaper elsewhere, but we recommend keeping your eye on the price during Prime Day sales, as it could come down even further. 

Apple AirTag (4-pack) |AU$165 AU$147

Apple AirTag (4-pack) | AU$165 AU$147 (save AU$18)

Keep tabs on your belongings (or your pets) at all times with a sleek and innovative Apple AirTag. While the 11% discount may seem minuscule to most, when it comes to Apple products, a discount over 10% is not something to sneer at. Plus, with this 4-pack, you'll save AU$45 compared to if you were to buy the smart trackers individually. 

Sperax Under Desk Treadmill | AU$299.99AU$229.99

Sperax Under Desk Treadmill | AU$299.99 AU$229.99 (save AU$80)

If you're after an under-desk treadmill that won't break the bank, this Sperax deal is perfect for you. It'll help get your steps in while you work, study or game, and with the discounted rate, you'll save 17% off RRP. But, what makes this deal even more appealing is the AU$20 coupon you can apply before you checkout, bringing the total discount down to AU$229.99. What a bargain!

NutriBullet XXL digital air fryer | AU$299AU$149

NutriBullet XXL digital air fryer | AU$299 AU$149 (save AU$150) 

Slashing a massive 50% off RRP, this NutriBullet air fryer comes with 8 presets so you can roast, bake, dehydrate and more. It comes with an XXL capacity, meaning it can cook up to 7L of your favourite dishes at once, and cook enough to feed a large family. 

NutriBullet 1000 series blender (8-piece set) |AU$169.95AU$118.96

NutriBullet 1000 series blender (8-piece set) | AU$169.95 AU$118.96 (save AU$50.99)

Love smoothies? If so, consider the NutriBullet your best friend. This 1000W blender will create ultra-smooth juices with ease, even blending through most seeds and nuts like nobody's business. Now discounted by 29% just before Prime Day, saving you over AU$50.

Nespresso Vertuo Lattissima (Matte White) | AU$749AU$597

Nespresso Vertuo Lattissima (Matte White) | AU$749 AU$597 (save AU$152)

With the usual one-touch coffee convenience you'll find with Nespresso, this fully automatic machine produces 6 cup sizes, from espresso to alto, and has 3 milk-based presets, including cappuccino and latte. The built-in frothing wand takes care of your milk's business by aerating it to warm, glossy heaven. Also available in a Matte Black colourway.

Shark IZ102 Cordless Vacuum | $549.99 AU$379

Shark IZ102 Cordless Vacuum | $549.99 AU$379 (save AU$170.99)

If you're looking to save some extra pennies on a stick vac purchase, this early Prime Day deal is for you. Shaving a massive AU$170.99 off, this Shark IZ102 cordless vac offers powerful suction and a self-cleaning brush roll. Plus, the nozzle has LED lights that'll reveal any hidden dust and debris as you vacuum. 

Ecovacs Deebot N8 PlusAU$1,099AU$549

Ecovacs Deebot N8 Plus | AU$1,099 AU$549 (save AU$400)

Looking for a robot vacuum that does it all? The N8 Plus vacuums, mops and then auto empties dust and debris into its charging station, making it ideal for people who hate doing chores. If you apply the AU$150 coupon before checkout, it'll bring the vac down to its lowest price ever of AU$549!

Roborock Q7 Max+ |AU$1,399AU$799

Roborock Q7 Max+ | AU$1,399 AU$799 (save AU$600)

This is discounted during most sales events, and Prime Day sale is no exception. AU$799 is still a good price to pay for the Roborock Q7 Max, as it has more suction power and can mop as well as vacuum (simultaneously on hard floors).

Frequently asked questions

When is Prime Day 2024?

In Australia, Prime Day 2024 will last for six days, starting on Tuesday, July 16 and ending on Sunday, July 21, making it the longest Prime Day sales period to date.

What is Prime Big Deal Days and when is it?

Amazon's Prime Big Deal Days is the second Prime-exclusive sales event of the year, previously known as the Big Smile Sale. Prime Big Deal Days typically takes place over a 48-hour period in the middle of October.

Can I get a free Amazon Prime membership?

As the name implies, Prime Day deals are exclusive for Amazon Prime members only. That said, those who aren't already members can still take part in Prime Day sales by signing up to Amazon AU's free 30-day trial. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.

Tips for finding the best Prime Day deals

Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.

Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.

Watch out for shady reviews:
While Amazon has gotten good at picking out and removing bogus reviews from product listings, the vast number of items sold on the site makes it difficult to ensure that every review is legitimate. 

Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake. 

Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.

Alexa and Prime Day deal alerts

Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals

Stephen Lambrechts

Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.