Independent Agency Selection (IAS)

Vicky Gillian of the AAR Group UK, shares her thoughts around the value of long term client:agency relationships. Read more 👇🏻 https://lnkd.in/ekHEMhNb #agencyrelationships Johanna McDowell Nikki Munsie

"While the outcome of every pitch is generally the same, every pitch process is different. One size does not fit all, and 18 years of experience will show there’s more insight and instinct required to get the match right than what is revealed by checking an agency’s credentials." says Johanna McDowell, CEO of the IAS. #pitches Johanna McDowell Nikki Munsie

💥AGENCY CREDENTIALS AWARD FINALISTS ANNOUNCED💥 IAS is happy to announce the finalists for the IAS Agency Credentials Award in conjunction with the Assegai Awards. CONGRATULATIONS to: 📢 Boomtown 📢Ogilvy We wish you all the best for the final judging. #AssegaiAwards2024 #IASCredentialsAward Johanna McDowell Nikki Munsie

The role of the intermediary is as varied as the clients they have. Johanna McDowell, CEO of the IAS, highlights things to consider before the process of finding the client's best strategic partner even begins, namely the client's story. #intermediary #pitchconsultant #listen Johanna McDowell Nikki Munsie

Lisa Colantuono, President, AAR Partners - Agency Search Consultancy based in NYC, shares some thoughts around considerations when searching for an agency. "💥 We know what sounds like a simple little matchmaking process can easily turn into a complex, expensive and time-consuming ordeal. Here are a few reasons why an agency search is often more complicated than it seems… 👇🏻 1. Diverse Expertise: Agencies often specialize in various niches—digital marketing, public relations, content creation, and more. Identifying the right blend of skills to meet your specific needs can be challenging. 2. Cultural Fit: Beyond skills, the agency's culture must align with your brand's values. A misalignment can lead to friction and ineffective collaboration. 3. Evolving Landscape: The agency landscape is constantly changing, with new technologies and trends emerging regularly. Finding an agency that stays ahead of the curve is essential but can be tricky. 4. Client Relationships: Every agency has a portfolio of clients. Understanding their client relationships and how they manage them can be critical to ensuring they will prioritize your needs. 5. Budget Considerations: Balancing quality and cost is a perennial challenge. The cheapest option may not deliver the results you want, while top-tier agencies may stretch your budget thin. 6. Measuring Success: Different agencies have various metrics for success. Ensuring they align with your goals from the outset is crucial for a fruitful partnership." An intermediary's role is always to simplify the process for the client. Considering going out to pitch? Contact the IAS who will help you find your best fit agency. Johanna McDowell Nikki Munsie 

Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames🔥 The IAS prides itself on a tailor-made pitch process that's carefully struck to ignite the perfect spark. Read more 👇🏻 https://lnkd.in/dCR98NK5

What a pleasure to talk to these industry leaders yesterday about the AdFocus Partnership Award and why it is has been sponsored by Independent Agency Selection (IAS) for so many years. Some excellent input from all.

"I often hear marketers commenting when reading case studies that they could never relate to a particular case or that it wouldn’t have been possible in their own organisations. Sometimes, this could be because of the nature of the brand or service that’s featured in that case. More often than not, it’s because there’s no explanation of what a particular marketer had to do in order to fulfil the needs of the particular case being viewed. These days, advertising case studies are far more sophisticated and elaborate, and include lots of data and results, as well as strategy, creative and so on. But where do the marketers, the clients, fit in?" Says Johanna McDowell, CEO of the IAS. https://lnkd.in/d_zw2bui #casestudies Johanna McDowell Nikki Munsie

We have a very good sign up of delegates already for this session next week. Looking forward to it.

Johanna McDowell, CEO of the IAS, chats to Luca Gallarelli, Group CEO TBWA SA and chairperson of this year's Financial Mail AdFocus Awards, about the AdFocus Partnership of the year Award and the AdFocus awards in general. The Financial Mail AdFocus Partnership of the Year Award celebrates a marketer and agency team that has risen to the challenge while maintaining a robust relationship. The IAS has sponsored this award for many years as it represents the essence of it’s core service offering – matching clients and agencies for the best relationship and results. #partnership #awards Johanna McDowell Nikki Munsie