Precious cargo on board Flight SA222 from SA to Brazil! We're proud to share that the globally esteemed The Clios awards have flown our creative leader Marc Watson to Brazil to judge the Media category at the 2025 Clio Awards. Judging international award shows is an incredible opportunity for our team. It allows our creative leads to engage in conversations with top industry professionals from around the world, weighing in on what’s great in creativity right now. As one of South Africa’s leading creative agencies, Promise Agency has consistently represented our continent on the global stage over the past five years. We’re honored to continue making our mark in international award shows and celebrating creativity at the highest level! James Moffatt Marc Watson Craig du Preez Nonkululeko Mabena Ashley du Preez
Promise Agency
Advertising Services
Johannesburg, Gauteng 7,344 followers
Promise is a full-service independent communications agency based in Johannesburg and Cape Town, South Africa.
About us
We established Promise with no clients or start-up capital in 2005. Since then, we have grown into an award winning full service through-the-line agency. Promise was The One Show's number 1 ranked creative agency in South Africa (2021) and won Best Digital Agency and a Black Pixel at the 2021 IAB Bookmark Awards, as well as Gold & Silver at Cannes in 2021. In 2023, Promise was ranked 1st in SA at the D&AD Awards and runner up at Cannes. We have been awarded runner up and 1st place at the FM AdFocus Agency of the Year awards. We are selected as a top 3 independent agency to work for (SCOPEN ‘22). Our client base ranges from large blue-chip organisations through to small business owners and entrepreneurs. We are an independent, owner-managed agency. Promise is a Level 2 B-BBEE business. Visit www.promisegroup.co.za
- Website
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http://www.promisegroup.co.za/
External link for Promise Agency
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Johannesburg, Gauteng
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Advertising, Design, Strategy, Social Media, and Digital
Locations
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Primary
Block C, 1st Floor,
Bryanston
Johannesburg, Gauteng 2191, ZA
Employees at Promise Agency
Updates
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#hiring Business Unit Director
We are on the hunt for an exceptional Business Unit Director to lead the account management team of a large and storied financial services brand. The candidate must be able to support and lead the client and agency teams to ensure a well oiled, proactive and highly effective account management process. At least 3 years of BUD experience necessary, with excellent references and a highly respected track record. We are a very hands on team at Promise, regardless of seniority, and this would apply to any prospective candidate. Join us! We are ranked 2nd in SA as one of the most desirable agencies to work at. We also rank 1st in South Africa for "Overall Client Satisfaction" (SCOPEN 23'/24'). We care about our team members and clients in equal measure. And we are independent, with a strong culture of meritocracy and passion. More about Promise: Promise is an independently owned and managed full service agency, with offices in Johannesburg and Cape Town. In 2023, Promise was ranked 1st in SA at the D&AD Awards and runner up at Cannes. The agency won Best Digital Agency at the IAB Bookmark Awards (2023), the second time in as many years. Promise been awarded runner up and 1st place at the FM AdFocus Agency of the Year awards and has been selected as a top 3 independent agency to work for (SCOPEN ‘22 and ‘24). Extensive research and data analysis with 312 leading CMO's in the South African marketing and advertising landscape saw Promise rated 1st in South Africa for "Overall Client Satisfaction" (AGENCY SCOPE 2023/’24). The Creative Circle ranked Promise 2nd in South Africa for creative ranking against all peers in 2023. The agency’s client base ranges from large blue-chip organisations through to small business owners and entrepreneurs. Craig du Preez Nonkululeko Mabena Ashley du Preez
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Team Promise Agency! Flying the flag for independents 👊
Last year, Promise Agency came 1st out of over 1,600 independent agencies (and won Best in Show) at The networkone's Indie Awards in London. The networkone represents the world's best fiercely independent agencies. We are delighted to win gold for innovation, martech and out-of-home at this year's awards. And massive congrats to the year's top overall winners! Marc Watson Nic Kostouros Nonkululeko Mabena Craig du Preez Wessel Stoltz Ashley du Preez Julian Boulding
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A great start to #20TwentyThrive ka-ba-boom!
Kudos team Promise Agency 😊 The One Show and Art Directors Club (ADC) awards are amongst the world's most celebrated achievements in advertising and design. They are ranked annually by The One Club for Creativity, one of the world's most prestigious award shows in advertising and design. Super proud of this outstanding ranking across the One Show and Art Directors Club from 2024, and a massive congratulations to all 7 South African agencies who made it through to regional positions! Marc Watson Nic Kostouros Wessel Stoltz Nonkululeko Mabena Craig du Preez Sabiné Heckmann
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#2024
2024: our year of growth and consolidation in equal measure. We are super grateful to our entire team! They have lived our values and given their absolute best to Promise and our treasured clients in 2024. Last year, we welcomed new brands Capitec, Coca-Cola, Castle Double Malt, the JSE and Toyota Financial Services and celebrated 10 years with long-standing client AfriSam, as well as 14 years with AB-Inbev. The agency was ranked 1st in SA at the D&AD Awards and runner up at Cannes. We won Best Digital Agency at the IAB Bookmark Awards, the second time in as many years. However, the most important thing for us, is to deliver strong results and remain focused on our clients, existing and new. So when 2024 rolled in, we declined participating in 7 pitches. Yet, there was one pitch in particular we were super keen to participate in (retail being one of our CCO’s favourite sectors), and that was the coveted PEP account. After meeting the client team during chemistry, our passion to win this one was boosted even more. We won out against the big network agencies – a milestone achievement of which we are all super proud – and the biggest news for us in 2024. As part of the win, PEP required a formal Cape Town office. So we set off to source, lease and fit out a new office in record time, along with concluding the recruitment process. At the same time, our landlord in Johannesburg surprised us. After 11 years, our lease was not to be renewed, as they decided to convert the premises to residential and/or storage facilities. So that was an unexpected (and costly) addition to bear. The great news is we were forced to move, which gave us the opportunity to fit out fresh new offices for Jozi too! Both offices were completed during the same period. Some notable achievements during the past 12 months, in addition to new business wins were: - 1st in South Africa for client satisfaction (SCOPEN). - Ranked South Africa’s 2nd most creative agency by The Creative Circle (announced this year for the previous year’s entries), winning international and local awards at the Cannes Lions International Festival of Creativity, the D&AD’s, The One Club for Creativity, The Loeries, Creative Circle Ad Of The Year and Ad Of The Month. - In addition, this year we have won at the D&AD awards, the One Show, Cannes, the LIA, the Clio’s, the Loeries, the Bookmark Awards and won Best in Show at the Pendorings. -1st out of over 1,500 independent agencies (and Best in Show) at The networkone’s Indie Awards in London. - Achieved second place as “best independent agency to work for” (SCOPEN 23/24) - Revenue growth YoY increased by 32% So indeed, 2024 was a year of change and responsible, consolidated growth. 2025 holds so much potential for the industry in South Africa – and I believe, in particular, the independent agencies. We head into it with tremendous excitement. But first, a quick rest :)
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Nice work team!
Best in show!! Plus 3 Golds and Silver at this year's celebrated Pendoring Awards. Well done team Promise Agency on also coming second overall in agency rankings, and AfriSam for this wonderful achievement. Marc Watson Craig du Preez Nic Kostouros Che Newman Obakeng Rapoo Sukesh Moodaley Musa Nhlapo Rozanne du Toit Nonkululeko Mabena Heypapalegend The Kinetic Ebeth van den Berg Michelle Reid Megan Middleton
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Well done team Promise Agency and AfriSam for this Creative Circle Ad of the Month 1st for July :) Marc Watson Nic Kostouros Che Newman Obakeng Rapoo Sukesh Moodaley Musa Nhlapo Rozanne du Toit Nonkululeko Mabena HeyPapaLegend The Kinetic Ebeth van den Berg Michelle Reid Megan Middleton
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It's Loeries Creative week and we're looking forward to seeing the best of what Africa & Middle East has to offer. Fingers crossed on our finalists for our wonderful clients AB InBev, PPS & AfriSam. #Loeries2024 #LoerieCreativeWeek2024
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Shout out to team Promise Agency and our clients AfriSam, AB InBev and PPS for these finalists :) Ebeth van den Berg, Fadlah Hendricks CFP® CertDir® Ayanda Seboni Vaughan Croeser
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We love Gold more than Donald Trump!
Incredibly proud of our team Promise Agency and our wonderful client AfriSam for representing South Africa on the global creative stage at this years LIA - London International Awards. A prestigious (and rare) Gold coming home for our work ’The Vluit Project’ :) Thank you too, to our production partners who put a lot of effort into this project: Hey Pappa Legend and The Kinetic. Rozanne du Toit Nonkululeko Mabena Che Newman Sukesh Moodaley Musa Nhlapo Craig du Preez Marc Watson Nic Kostouros Ebeth van den Berg Michelle Reid Megan Middleton
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