M&C Saatchi Abel

Introducing our newest brand film: "Cheeseboy" 🎥 for MTN South Africa.   Today we launch a beautiful new partnership, one rooted in building a brand with human connectivity at the heart. This is a story of two worlds coming together and the finding of common ground, a relatable South African story based on real, lived experiences.   This is the first piece of work that launches #TodayWeMakeMoves, the new brand platform for SA’s best Network. It’s a platform that honours and celebrates a nation of move-makers and their genuine stories of progress.   Join us on this journey of making moves and fostering human connections that uplift South Africans and pave the way for a more connected tomorrow with MTN South Africa.

We are proud to share that four of our campaigns have been shortlisted for the 2025 EMEA SABRE Awards by PRovoke Media. This recognition celebrates our work with NTT DATA Middle East and Africa, Audi South Africa, #OfSoulAndJoy (OSJ) and Gun Free South Africa - in collaboration with M&C Saatchi Abel on Bullet Proof Park. A huge congratulations to our amazing Razor PR team and our clients for trusting us to create work that earns global recognition among the best in the industry. #PowerfulConversations #SABREAwards #ClientWork #SABREEMEA2025 The Up&Up Group (affiliated to the global M&C Saatchi Group)

Exciting times at MTN! We've always believed that everyone deserves the benefits of a modern, connected life. But belief alone isn’t enough—it’s the real, lived experiences of our customers that bring this purpose to life. Our convinction in this purpose is as real as the authentic stories of our customer’s lived experience. Human connectivity is at the heart of it all. I’m incredibly proud and excited to launch our new brand positioning, #TodayWeMakeMoves! - we’re doubling down on what truly matters: enabling progress, breaking barriers, and making meaningful connections, every day and Everywhere You Go. #TodayWeMakeMoves toward a future where no one is left behind! We invite you to move together with us!

Those of us who work in comms of joke (ok, not really) that working in PR is ranked as among the most stressful jobs in the world. Right up there with being a paramedic and fighting in the military. It's one of the many reasons why my team make me so proud, because all that time in the trenches turns into some pretty remarkable work. Creative, strategic and effective. So when this morning PRovoke Media announced the shortlists for this year's EMEA SABRE Awards, I could not get more joy than seeing that this turned into FOUR shortlisted campaigns for NTT DATA Middle East and Africa, Audi South Africa, Of Soul and Joy as well as Gun Free SA for our work with M&C Saatchi Abel on Bullet Proof Park. Congratulations to our amazing team Razor PR and our wonderful clients who trust us to do the kind of work that gets globally recognised as among the best. #PowerfulConversations #SABREAwards #ClientWork The Up&Up Group (affiliated to the global M&C Saatchi Group)

We challenged our CPT team to caption their favourite piece of art in the office for a chance to win tickets to the Investec Cape Town Art Fair. The results are in, and these our winners🤩 Which one is your favourite?