TBWA\ South Africa

On Wednesday, March 26, TBWA\ Hunt Lascaris and Yellowwood will be hosting the 2025 Edges launch. We would like you to join us as we unpack the insights around the Edges that are shaping culture. This year’s Edge glossary comes at a time when culture is becoming more and more saturated with content. While it’s nearly impossible to find a brand today that isn’t striving to be culturally relevant, the reality is that most marketers who obsessively track “culture” are actually tracking a deluge of micro-trends that live and die online in a matter of weeks. But the hard truth is: THERE’S NO SHORTCUT TO CULTURAL RELEVANCE. In this year’s glossary, you’ll find 39 cultural shifts that can help brands become relevant with a capital “R.” They’re not momentary fads or fleeting trends, but a fresh outlook on the biggest and most relevant cultural conversations taking place around the world. If you wish to attend the event, please RSVP to the following email address: tsholofelo.bogatsu@tbwa.co.za. PS, space is limited so please RSVP promptly. #Backslash2025 #Edgeslaunch2025

It’s official! TBWA\Worldwide has been named one of Fast Company 2025 Most Innovative Companies for the 6th time since 2018!   A special shout out to the finest crew of 11,000+ pirates in over 40 countries around the world who consistently and relentlessly disrupt the status quo, proving (six times over) that innovation and disruption drive us forward – with the help of some seriously clever tools. We set sail for greatness, and now we stand here, the finest crew on the seven seas.   Arr, this victory be sweeter than a chest full o’ doubloons!   #TBWA #FCMostInnovative #Pirates #Disruption #Innovation 

In a world drowning in viral trends and digital clutter, TBWA’s latest 2025 Edges Report challenges brands to stop chasing dopamine hits and engage with culture in authentic, lasting ways. Developed by Backslash, TBWA’s global cultural intelligence unit, the report unveils key cultural shifts shaping the future of business, society, and human behaviour. From Eco-Realism to Transparency Receipts, these Edges highlight how brands can move beyond fleeting relevance and start shaping culture instead of just chasing it. The takeaway? Stop following trends—start building impact. #Edges2025 #TBWABackslash #AuthenticEngagement #FutureOfCulture #BeyondTheAlgorithm #StopTheRot

𝐎𝐕𝐄𝐑𝐀𝐋𝐋 𝐀𝐆𝐄𝐍𝐂𝐘 𝐎𝐅 𝐓𝐇𝐄 𝐘𝐄𝐀𝐑 🏴☠️ 🚀 ! Congratulations to TBWA\Hunt\Lascaris\Jhb for their outstanding achievements, at the Creative Circle South Africa Awards last night. We are proud of each and every one of you that put in the hard work! #creativecircle #tbwa #tbwahuntlascaris

Human nature says that creative bravery is in greater supply when markets and economies are stable. Yet, volatility defined 2024 (Go figure). From elections to a cost-of-living crisis, and generative AI transforming industries and opportunities, it’s a proper minefield out there. Our industry is rife with pressures pushing marketers towards what feels safe. Even striving for simple "relevance" often makes us look and sound the same, overshadowing the importance of distinction. This pushes brands way into the background, rather than keeping them where they belong, on the front foot. That's why now is the perfect moment for us to dispel a common misperception around our Disruption® strategy – that it is too risky in uncertain times. The truth is, not embracing disruption is the real risk. Brands need to take this opportunity to be brave(r). In 2025, we need to all commit to Doing the Brave Thing. https://lnkd.in/dVE7xiAg TBWA\Worldwide TBWA\ South Africa #thedisruptioncompany 

Who doesn’t love a little luxury? Our latest Backslash report reveals the ‘Future of Luxury’ - where feelings and experiences trump tangible possessions. Dive into the latest trends: sustainable luxe, inclusive design, craftsmanship, and the power of fantasy. Ready to indulge? https://lnkd.in/gcraaiuu #backslash #futureofluxury #tbwacoastal

Ready to Disrupt? We are looking for top talent to join the pirate ship and sail the world of advertising with us an Digital Account Executive. #tbwacoastal

Ready to Disrupt? We are looking for top talent to join the pirate ship and sail the world of advertising with us an Account Executive. #tbwacoastal

Brilliant opportunity to join a dynamic and growing team. The very best in the business! Get in touch. 🏴☠️

Tuning in to the experts! We sat down with our talented sound engineers to get the inside scoop on the world of radio. #WorldRadioDay #tbwacoastal