Sila | صلة

💡 Audience-first Influencer Marketing is the key to ensuring your message connects where it counts. At Sila, we use advanced AI algorithms to measure the influencers' trust score and their audience affinities, ensuring your campaign resonates with the right people, from day one. But we don’t stop there, we track real-time impact, so you know exactly how your campaign performs, every step of the way. Interested in our approach? Let's have a chat: https://lnkd.in/dpZrnADH

🚀 The market research industry was designed in the 1920s. In 2024, artificial intelligence and advanced digital tools are revolutionising the field, offering precise and actionable insights. 🤖 At Sila, we’ve focused our AI on four revolutionary research-driven solutions: 💡 Brand Pulse 360: Blending #traditional brand health with #digital brand health and adding AI for the 21st century. 📊 Segmentech: Digital segmentation of audiences – #AI drives consumer segment understanding. 📈 TrueTrends: What’s happening and where? Trends that drive the world. Use AI to predict the future. 📑 Bespoke Reports: Leverage Sila’s market research team and technology in a one-off brief. Get in touch to get a demo on our AI-powered solutions: https://lnkd.in/dpZrnADH

During Phase 1, 94% of Back to School content is driven by #brands, and less than 6% from #influencers. However, the presence of influencers grows in phase 2, expanding the marketing and promotional opportunities for brands. In Phase 3, Influencer marketing reaches its peak, marking a 150% increase vs. phase 1, making it the best time to optimise your influencer marketing strategy as the average engagement rate with influencer generated content is 2X higher than that from brand handles. Download our free Back to School 2024 report, and check out how influencers vs brand posts fare throughout the 3 phases of #B2S: https://lnkd.in/eBn-K9hQ

Thanks for the feature Joshua Mathias 🙏 You can download our 2024 Back to School report here: https://lnkd.in/eBn-K9hQ

🌐 From Share of Search to Sentiment & Emotions, each element is important and plays a vital role in understanding how your brand is perceived online. 👇 Here's a breakdown that simplifies what digital brand health is and why it matters. Curious to see how your brand stacks up? Get in touch with the team for a demo: https://lnkd.in/dpZrnADH

🚀 Check out the Middle East region’s latest AI news, including details on a recent study which ranks the Middle East tech space as being 'more progressive' than Europe. 🔎 We also share key strategies for maintaining your brand health. Catch it all in our second edition of the revamped monthly newsletter, coming up tomorrow! 📥 Subscribe now to get your copy: https://lnkd.in/davtYn8h

📚 This coming Friday marks Phase 3 of the Back to School season, and the focus is shifting! 🚸 As schools reopened, the conversation moves from school supplies and apparel to food-related content, jumping from 29% in Phase 2 to 52% in Phase 3. 🍎 This shift highlights the growing importance of lunchbox inspiration and meal ideas as parents and students adjust to the new school routine. Read more on the back to school trends in our free report: https://lnkd.in/eBn-K9hQ

📢 Our next Sila Insights newsletter is scheduled for next week, and we are excited to share it with you! 🔎 This month, we're bringing you the latest insights and updates on AI! Dive into how AI is transforming industries across the region. Plus, as we enter the final phase of the Back to School season, we’re sharing key insights to help brands optimize their strategies (and much more). 🚀 Don’t miss out, subscribe now, and see you then: https://bit.ly/4g78fWb

How Is the UAE’s AI revolution shaping the future? 🤖🇦🇪 Read the full article for more details and insights: https://lnkd.in/dgP-tqvY 🔎 In our latest article, we delve into: - The economic impact of AI in the Middle East. - How AI is transforming market research and consumer insights. - The UAE’s strategic focus on ethical AI practices. 🚀 The UAE is not just participating in the AI revolution, it’s at the forefront. From the National AI Program to innovations across industries, discover how the UAE is positioning itself as a global AI leader by 2031. #AI #UAE #Innovation #Research #Trends #insights

Ever feel like your brand health tracking is missing some crucial pieces? 🤔 From outdated methods to generic solutions, getting a full view of your brand can be challenging. But what if you could solve all these issues with one solution? 🔍 Get in touch with the team and discover how Brand Pulse 360 addresses common problems and transforms your approach: https://lnkd.in/dpZrnADH