Andzen

Massive case study with Hard Yakka (Workwear Group), Klaviyo and of course, Andzen. "We had our biggest Black Friday campaign on record in 2023, which is a fantastic result for the brand, thanks to Klaviyo. With the support of Andzen, we had a data-backed strategy in place to deliver the right message to the right audience segment on the right channel." - Justin Williams, Group marketing manager of digital and ecommerce, Hard Yakka “With Klaviyo’s multi-step forms, it’s easy for consumers to opt in to SMS or not. In Hard Yakka’s case, more than 90% of the people who opted in for email also opted in for SMS—a clear indication from their customers that they want to receive SMS,” says Jason Anderson, chief operating officer at Andzen. Read the entire case study here: https://lnkd.in/gbNaYght

The other week we organised a lovely merchant lunch in #Brisbane with the energetic Ralph Kooi from Kount, an Equifax Company at Madame Wu. Thanks to all the merchants that came along and thank you Ralph Kooi. #ecommerce #partnerships #customerjourney

The Klaviyo 2024 Global Consumer Spending Report is out now! We're excited by the optimistic outlook and tips from agencies to make the most of it. We're seeing great results at Andzen with loyalty and you'll find a quote from our very own Brenden Rawson in the report. Get your own copy of the 2024 report here: https://lnkd.in/g2FDiU79

The latest episode of Jason Anderson & Brenden Rawson's podcast 'The Andzen Approach' is out now! Don't miss insights from Jess McMahon & Jeremy Singh on Klaviyo AI, BFCM strategies and lots of laughs 😆

Great post by our partners Growave highlighting the importance of first and zero-party data (using our own case studies no less). Great working together with the Growave team 💚 https://lnkd.in/gyG4SBaB

Not to be outshadowed but our EPIC ‘Unlocking BFCM Success’ dinner event with Klaviyo, Megantic and again Andzen was Thurs night at the stunning Viking restaurant Mjolner! Thanks to our merchant guests Zoe from VUSH for sharing how the challenges of restricted categories makes way for creativity in marketing. Followed up by Caleb Marshall from Tropeaka reminding us of knowing your numbers and using your current market position to your advantage during BFCM. The host with the most -Jason Anderson got the room pumped up after a phenomenal spread of meats, fish and charged veggies - fit for a God! Special thanks to all the amazing retail merchants that turned out. There are a lot of events on right now (trust me I know) and we’re glad you chose ours and came out for this! Wish you all the best for this upcoming BFCM and may the retail gods be forever in your favour 🙏🏻

Who doesn’t like a cheeky vino 🍷

The Andzen Approach - Episode 02 - Pär From Nosto This episode we have the nicest guy in ecom – Pär From, the Head of Partnerships – APAC at the site personalisation platform – Nosto. Click below to watch or listen to the full episode and signup to get future episodes: https://andzen.co/podcast/

Don't miss Jason Anderson and Klaviyo on how to master BFCM next week. Register here: https://lnkd.in/gTjhqAKK

In part 2 of Andzen and Klaviyo’s partner content at B&T Magazine, Jason emphasises that SMS marketing offers marketers “the chance for significantly enhanced customer engagement across the funnel.” 📖 (Full article: https://lnkd.in/gwBTj2cF) Hard Yakka, Australia’s toughest workwear brand, capitalised on this by refining its SMS strategy during high-demand events such as Black Friday. Curious how we took their SMS marketing to peak season success? Join us for a Behind the Brand webinar with Klaviyo and Hard Yakka, happening this 22nd August at 11AM AEST! 📌 Register here: https://lnkd.in/gU_msRCE