Askable

Welcome to the new frontier of UX, where AI can help researchers wrangle impactful insights from herds of data. 🤠 On the blog, Askable Plus Researcher Pascal Raabe shares practical tips on using ChatGPT to streamline your research, from planning studies to synthesising findings. Remember, AI isn't here to replace human intuition—it's here to enhance it. Learn how 👉 https://lnkd.in/gNiyyTZZ

Let’s talk about your startup’s secret weapon—continuous discovery. ⚡ It’s not just a buzzword. Continuous discovery is a framework that allows you to make decisions based on real customer insights, not gut feelings. New on the blog, Senior Askable Plus Researcher Jayne Parfitt explains how to embed a culture of continuous discovery into your startup from day one. Learn how 👉 https://lnkd.in/gJSZpj_A #askable #continuousdiscovery #uxresearch #startuplife

We’re thrilled to be exhibiting at this year's Human Insights Conference! 🧠✨ Join us at The Hilton, Sydney on 29-30 August for two days of inspiring conversations, big ideas, and a whole lot of networking with some of the best minds in research. Swing by our booth, say hello, and let’s chat about how we can make your insights journey even more impactful. Looking forward to seeing you there! 👋 #HIC24 #Askable

ResearchOps isn’t just about processes—it’s about making research matter. 💡 We spoke with Ed Gardner Lyon of Wise and Saskia Liebenberg of Monzo Bank to uncover their strategies for simplifying research and making it accessible to everyone, not just researchers. Curious how they did it? Find out here 👉 https://lnkd.in/g9Jn5hsE 

Picture this: a room buzzing with curiosity, the scent of fresh coffee in the air, and our brilliant Senior Askable+ Researcher, Emily B., standing at the helm. That was the scene at our latest Askable Lunch & Learn with the wonderful Kmart Australia Limited crew. 🛍️ Emily took the Kmart team on a journey through the art of stellar user research, exploring what makes an interview truly shine. There were role-playing exercises, eye-opening tips, and more than a few ‘aha’ moments. So, what does a good user interview really look like? According to Emily, good interviewers: 🌟  Ask open-ended questions 🌟  Demonstrate empathy and understanding 🌟  Probe for specifics 🌟  Make eye contact, nod, and use appropriate facial expressions 🌟  Use a warm and friendly tone of voice 🌟  Are patient and don’t rush Shout out to our #Askable crew Ben Wood, Thomas Kenworthy, and Mason Fletcher who helped make the magic happen in Melbourne. Kudos to Emily for her expert guidance and a huge thank you to Ingrid M., Octavia Maddox, and the Kmart team for jumping in with both feet. Your enthusiasm made the session a blast! We can't wait to see how these newfound skills elevate your research game. Keep asking, keep learning, and keep discovering. 🚀 #kmart #uxresearch #userexperience #customerinsights 

Ever feel like you’re building in the dark? Continuous discovery turns the lights on. 💡 By constantly iterating and validating with real customers, startups can avoid costly missteps and build products and services that truly resonate. Curious about how this works? Jayne Parfitt, Senior Askable Plus Researcher, explains why continuous discovery is your startup’s secret weapon. Read more on the blog 👉 https://lnkd.in/gJSZpj_A #askable #continuousdiscovery #uxresearch #startuplife

Didn’t get your seat for our #MerkleMorning event yet? Registrations close in 3 days, and we don't want you to miss out! 🚨 Join us on August 13th for a deep dive into the real impact of design hosted by Merkle Australia and Askable. Our panel? A powerhouse lineup. Katharina Rochjadi from Bupa, Glau Czarnota from ANZ, and Cameron Richards from Merkle. They're ready to spill the secrets on understanding the measurable impact of design. Start your day over breakfast with the best in the industry, ask burning questions, and walk away with actionable insights. James Hargrave, Sarah Taylor, and Mason Fletcher from Askable will be there—will you? 📍 Where: Level 7, 510 Church St, Kulin Nation Country, Cremorne, VIC 🕙 When: 10am–12pm, Tuesday 13 August 2024 ✅ Register: before August 9th. Your future self will thank you! 🔗 Secure your spot: https://lnkd.in/gcARZMU2 #askable #merkleproud #design #event 

We really enjoyed hosting this exclusive breakfast at The Ivy Spinningfields for product leaders in Manchester. It was great to connect with some awesome people doing amazing things in the product space. We love providing a space for collaboration and to discuss challenges faced within the industry 💛 These events are invite-only and limited numbers so if you’re a product, UX or research leader based in Manchester or London and interested in connecting with others in the industry please hit up any of our amazing team (tagged below) and we’ll see if we can get you a spot at our next breakfast ☕️

Ever wondered how design's impact can be measured? 👀 It's not just about metrics alone—it's about the impact that design has on user experiences and business performance. Curious? Join us on Tuesday 13 August at the #MerkleMorning event 'Measuring the Impact of Design', hosted by Merkle Australia and yours truly, Askable. ☕️ Kick off your morning with a networking breakfast with industry peers. Then, hear from our panel of stellar speakers, followed by a Q&A session where you'll have the chance to ask questions and share insights. 📍 Where: Level 7, 510 Church St, Kulin Nation Country, Cremorne, VIC 🕗 When: 10am–12pm, Tuesday 13 August 2024 Secure your spot before 9th August and stay tuned for our star-studded lineup. Register now 👉 https://lnkd.in/gcARZMU2 #askable #merkleproud #design #event

How incredible are the sketches that Bear Liu inked at our Design + Drinks meetup in Auckland NZ last week? 🤩 The #Askable crew loved connecting with our design friends across the ditch—we really need to find more opportunities to come back! P.S. Bear, we're sending a prize your way to say thanks for sharing your artistic flair. ✍️