Genero transforms in-house creative capability by seamlessly connecting marketers with an on-demand global creative network, for audience-first strategy, ideation and production services.
How we do it:
DIVERSE HUMAN CREATIVITY, ON-DEMAND.
130k+ professional creatives and production partners, from all corners of the globe, at your
fingertips.
PURPOSE-BUILT PLATFORM TO DRIVE EFFICIENCY.
Our advanced tech platform streamlines the
creative and production process, making it easy to source and collaborate with the right creative partners for each brief.
AN EXPERT TEAM PROVIDING GLOBAL SUPPORT.
Our team are digital, social and content production experts, providing local support and expertise within every major advertising region.
This provides our clients with powerful benefits:
Unrivalled flexibility: Add every creative capability to your in-house marketing team, without the headcount or overheads. Rapidly pivot your strategy or scale creative operations in response to market shifts and business priorities.
Unlock creative effectiveness: Work with diverse creatives who thoroughly understand your advertising platforms and target audiences across any market, culture or demographic. Easily source any creative capability, anywhere in the world.
Drive greater efficiency: Set your own project budgets and save 30% to 50% on creative and production costs. Reduce
With a simple, streamlined workflow, Genero augments agency and in-house resources so brands can produce more, for less, for an ever-increasing number of platforms, faster than ever before. Our team of creative, social and production specialists support you across the entire process.
We’re lucky enough to work with enterprise brands across all industries including L’Oréal, Diageo, Hilton, Unilever, the BBC and Bose, and are an official partner of major platforms including Meta, Google, TikTok, Amazon and Hulu.
Genero has offices in New York, San Francisco, London, São Paulo, Singapore, Melbourne and Sydney.
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Industry
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Media Production
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Company size
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51-200 employees
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Headquarters
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Melbourne, Victoria
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Type
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Privately Held
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Founded
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2009
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Specialties
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Video Production, Branded Content, Storytelling, Video, TV Commercials, Brand Stories, Documentaries, Animation, Motion Graphics, Video Adaptations, Social Media Videos, Advertising, TVC, Influencer Campaigns, Photography, Short Form Video, Creative Optimisation, and Design
