As consumers, we often don’t realise the extensive work eCommerce businesses put into preparing for Black Friday and end-of-year sales. These major events demand not just effort, but a meticulously crafted strategy to truly succeed. Last week, our portfolio company Ecommerce Equation hosted its annual conference in Newcastle, fully immersing its members in the critical planning and execution required for these high-stakes sales periods. Here are some highlights that our team observed:
🔥 600+ eCommerce founders from all over Australia and New Zealand came together, creating an electrifying atmosphere.
🤝 Networking and learning: Members connected with industry leaders to gear up for the biggest sales event of the year.
💡 Sales Strategy: Jay Wright shared actionable tips for planning a record-breaking revenue strategy.
🏷️ Discount Insights: The team shared effective discount strategies, highlighting both successes and pitfalls.
📈 Promotional Planning: EE coaches covered insights on ad campaigns, creative selection, and customer base expansion.
📦 Inventory Management: The members heard expert advice on inventory planning, along with real-world experiences in managing stock and delivery during past Black Fridays.
🌐 Collaboration: Founders expanded their network and community by breaking into groups to troubleshoot challenges, explore new opportunities, and learn from each other's experiences.
We’re proud to be a supporter of Ecommerce Equation and its members. If you are an eCommerce founder or if eCommerce is becoming a growing focus for your business and you want to learn from some of the most experienced minds, the EE community is worth exploring. 🚀
