Hotwire Australia

Yesterday, we lit the torch for Hotwire's FY25 Kickoff Week! 🏃♂️🔥 This week marks the beginning of our new fiscal year, and we celebrate by being together IRL and across our global offices, passing the torch from APAC to Europe and the US, to jointly celebrate the highlights of the past year and aim for the gold in the opportunities ahead. This time around we were inspired by the Olympics, emphasising the values of preparation, dedication, and teamwork. We jumped into the week with insightful updates from our leadership team and an inspiring keynote session with Simone Barlaam, a multi-medal decorated Paralympic swimmer, which included gems including: 🥇 "The only thing you can control is our performance." 🥇 "The result is part of the process. It comes down to how you prepare every day." 🥇 "You have to be ready to lose - but not willing to lose." These were only a small handful of Simone's quotes that we loved! Inspired by Simone, but not brave enough to dive into the water in winter 🥶 we headed out on the harbour on solar powered boats for some cheese and chats. Here's to an amazing year ahead, working together as #OneTeam #FY25kickoff #teamwork #olympics #Inspiration #technology #innovation

Loving these #workingparent thoughts from Karthiga Buchanan-Pascall. Making the balance happen is real for everyone! It’s great that Thoughtful Working allows our whole team to have meaningful flex in their roles. #worklifebalance #oneteam #technology #inspo #tips

We create more information every two days than human civilisation produced until 2003. With 500 hours of video uploaded to YouTube every minute and over 100 million photos shared daily on Instagram, it's easy to see how we're all drowning in data. This constant deluge can lead to "Information Obesity," when we consume loads of information without retaining, learning, or using much of it. If you're worried about being mentally overloaded, I shared some ideas on how to keep the brain info fit. Hotwire Australia Melissa Cullen GAICD Jen Dobbie Sven Winnefeld Laura Macdonald Alli Morgan Snitta Khan-Amath Elizabeth Greene Roy Kowarski #InformationObesity #DigitalWellness #ProductivityTips #MentalHealth #InformationOverload

AI recommendations influence brand reputation and buying decisions, every day. Do you know what AI chatbots are saying about your brand? Our GAIO.tech will give you insights into brand reputation and influence from AI chatbots like ChatGPT, Claude, Gemini, and Perplexity. Unlike SEO, which focuses on keywords and backlinks, GAIO.tech uses Generative Artificial Intelligence Optimisation (GAIO) to analyse brand mentions on AI chatbots. It identifies prominent answers and sources, recognising prioritised media outlets, channels, and influencers. It'll help you: ✅ Use AI to achieve your marketing and communications goals. ✅ Boost your brand and product reputation, ✅ Form and galvanise brand relationships, ✅ Save time and resource - and deliver revenue. GAIO.tech is available now for Hotwire clients. Book a demo today: https://lnkd.in/g36upxYY /gaio-tech/ #AI #GAIO #BrandReputation #MarketingInnovation #AIChatbots #HotwireAI

Benchmark your brand’s visibility against competitors with Hotwire's GAIO.tech. See how you stack up with our GAIO.tech - the first tool for AI chatbot analysis. Unlike SEO, GAIO tech helps you track and influence brand mentions in AI responses. So you can see how your brand shows up against your competitors. Then adjust your strategy to boost brand visibility. 🖐️ 🎤 GAIO.tech is available now for Hotwire clients. Book a demo today! https://lnkd.in/gpJzRwEn #GenAI #GAIO #BrandOptimisation #innovation #tech #AI #brand

Are AI chatbots adoring, ignoring, or trash talking your brand and products? 🔍 Find out now, with Hotwire's GAIO.tech - the first tool for AI chatbot analysis. How? While SEO focuses on keywords, our Generative AI Optimization (GAIO) shows you brand mentions across AI chatbots. Know for sure what AI Chatbots say about your brand and products. Then rebuild your narrative, on your terms. 🖐️ 🎤 GAIO.tech is live now for Hotwire clients. ➡️ Book your demo. https://lnkd.in/gpJzRwEn #GenAI #GAIO #BrandVisibility #innovation #tech #AI #brand

Which key media, influencers and channels truly love to talk about your brand and products? Know for certain, with our GAIO.tech - the first tool for AI chatbot analysis. Unlike SEO, our GAIO tech helps you track and influence brand mentions in AI responses. So you can see which media and influencers are shaping your narrative. Then adjust your strategy to boost brand visibility.🤚🎤 GAIO.tech is available now for Hotwire clients. Book a demo today. https://lnkd.in/gpJzRwEn #GenAI #GAIO #BrandOptimisation #innovation #tech #AI #brand

Curious how your brand shows up in AI chatbots like ChatGPT, Claude, Gemini, and Perplexity? Now you can be certain, with Hotwire's GAIO.tech - the first tool for AI chatbot analysis. Unlike SEO, our GAIO tech helps you track and influence brand mentions in AI responses. So you can find out if they're adoring or ignoring your brand and products. GAIO.tech is available now for Hotwire clients. ➡️ Book a demo today https://lnkd.in/gpJzRwEn #GenAI #GAIO #BrandOptimisation #innovation #tech #AI #brand Hotwire Australia

Where do AI chatbots get their info on your brand and products? Find out, with Hotwire's GAIO.tech. It allows you to use Generative Artificial Intelligence Optimisation (GAIO) to identify key publications, influencers and channels that have the highest impact on AI responses on AI chatbots. The data can help you form strategies to influence AI chatbot answers, message delivery, and brand perception. AI is rewriting the narrative. Make sure your brand makes the most of it, with GAIO.tech, available immediately to Hotwire clients. ➡️ Try it out https://lnkd.in/gpJzRwEn ⬅️ #GenAI #GenAIOptimization #tech #innovation #creativity

Do people get recommended your brand & products in chatbots? Find out, when you dig into recommendations, with Hotwire's GAIO.tech 👉🏻 While SEO measures and focuses on keywords and backlinks, GAIO.tech allows you to use Generative Artificial Intelligence Optimisation (GAIO) to understand your brand and product recommendations on AI chatbots. So? With GAIO.tech, you can analyse which brands & products AI tools are recommending most frequently to potential customers - and if you're amongst them. Then. Let's use the data to help form strategies to influence AI chatbot answers, message delivery, and brand perception. GAIO.tech will give you immediate access to: 🗣️ Insights into what AI chatbots say about your brand or products 🔎Identification of key publications, influencers and channels that are most frequently sourced by AI chatbots AI is rewriting the narrative - make sure your brand makes the most of it. Book a demo today https://lnkd.in/gpJzRwEn ⬅️ #GenAI #GenAIOptimisation #tech #innovation #AI #creativity #australia