oOh!

oOh! is behind every great brand. Literally. oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. That’s why we’re proud to be ANZ's #1 Out of Home company, guiding the industry through a time of significant transformation, with several generation-defining media mega trends all converging at the same time to create a distinct moment for Out of Home. Learn more: https://bit.ly/4ecmEPi

It’s been an exciting year for us, launching three exclusive new contexts for brands to connect with their audiences: Woollahra Council, Sydney Metro, and the Martin Place Retail Precinct. On a recent visit, Stephen Fagan from Media Republic shared his thoughts on the impact of our street furniture in Woollahra. Spanning 10 picturesque suburbs, known for their luxury boutiques, and fine dining, Woollahra offers a unique environment that truly captivates audiences. Discover the exciting opportunities Premium Sydney is offering brands.

We’re unlocking more opportunities for brands to connect with commuters in WA, with our new large format, double-sided billboard on Ocean Reef Road in Wangara, in Perth’s northern suburbs. This latest addition, together with our street furniture partnership with the City of Wanneroo, delivers an audience reach of over 91%. Chris Eyres, Sales Director WA said: “This new site in the City of Wanneroo marks an important step in our continued expansion in Western Australia. The combination of digital and classic formats provides unparalleled flexibility for advertisers to engage commuters traveling in both directions.”

In a recent AdNews Australia profile, Krista Walton, one of our Group Business Directors shares her obsession with human connection. Plus, we uncover her favourite Out of Home environment, and the wild Aussie creature that had her hiding in a bathroom! Find our more about Krista: https://lnkd.in/gusMrbfQ

We are literally the brand behind every great brand. As Australia's #1 Out of Home company, we’re stepping out from behind and into the spotlight because we’re more than just the structure behind billboards or digital panels, we're the partner that brands trust to build fame in an ever-changing media landscape.

Telstra's latest Wherever We Go campaign showcases the power of large format billboards, including a striking 2D extension special build. This approach perfectly aligns with the principles outlined by Analytic Partners, showing that billboards are 11% more effective at building brand recognition compared to the average media channel. But, it’s not just about the size. Creative execution plays a pivotal role, with 41% of ROI driven by the strength of the creative itself. Telstra’s campaign is a great example of how smart, bold creative can transform a campaign's impact and elevate brand fame.

Today, on World Homeless Day, we proudly honour our long-standing community partnership with Orange Sky Australia, a remarkable organisation dedicated to supporting those experiencing homelessness. To commemorate their 10th anniversary, POLY has developed a Large Format dynamic campaign in the organisation's hometown, Brisbane. The creative display showcases real-time updates of every laundry load provided to someone in need, serving as a powerful reminder of the positive impact Orange Sky has on our communities. Together, we are not just raising awareness but actively contributing to making public spaces better.

As an unmissable, unblockable, and unskippable force in public spaces, Out of Home doesn’t interrupt content; it is the content, guaranteeing reach in a way that other media can't match. In this Mi3Australia article, our Chief Revenue and Growth Officer, Paul Sigaloff, explores how OOH drives long-term brand growth and captures audiences at scale. Just ask IKEA: they achieved a remarkable 60 percent increase in new customers after a campaign across five metro markets, showcasing the power of OOH in creating brand fame.

From Chatswood to Sydenham, we’re bringing brands closer to their audiences with prime new Sydney Metro stations at Crows Nest, Victoria Cross (North Sydney), Barangaroo, Martin Place, Pitt Street, Waterloo, and new underground platforms at Central. As Jarrad Cook from Wavemaker says, capturing people on their daily commute with higher dwell times presents an incredible opportunity for advertisers to engage with audiences in a meaningful way and in the heart of Sydney’s CBD.

Putting ‘Joker: Folie à Deux’ in the spotlight as it opens in Australian cinemas with a spectacular station domination at Flinders St, featuring digital screen takeovers, floor decals, and a centre-stage special build. Commuters and fans alike are invited to capture the moment and pose on the iconic Joker stairs, brought into reality via illusion-creating perspective, and physical 3D extension. Encore! 🎭