Publicis Groupe ANZ

MBM has partnered with Stuff, MediaWorks NZ and BetterBriefs to run workshops in Auckland and Wellington to help clients improve briefs, ultimately leading to better ideas and commercial success.   Research suggests that a third of marketing budgets are wasted due to poor briefs, which is a startling figure given the crucial role it plays in driving strategic direction and creative success. The workshops were praised by clients who attended and proved both insightful and practical.   “We are on a mission to help our clients realise more effective ideas, and of course that starts with the brief they share with us. We are ambitious for our clients and want to empower them to get the very best from the work we do. So, it was important to us that we learnt together how to improve the briefing process,” said Lee-Ann Morris, CEO of MBM.   Find out more: https://lnkd.in/gkHjC_pt

That's a wrap on week 1 of Green Commute Month at Publicis Groupe ANZ. We've been busy cycling, walking, running, ferrying, and more to find eco-friendly ways to travel to and from work.   Thank you to our partners at Good Empire, who are tracking our efforts - we've clocked up 1000km of more sustainable travel so far. And a big thank you to all our people who have joined the challenge and taken part. Bring on week 2! #GreenCommuteMonth #SustainableTravel

Kerrie Leary, Director of Operations at PMX in Melbourne, is a proud member and former Chairperson of enABLE, Publicis Groupe's employee action group dedicated to people with visible and non-visible disabilities. She shares her personal story of starting the group after her son was diagnosed with multiple disabilities.   Upon hearing the news, she worried about his future and became focused on making the workplace more inclusive so that everyone can thrive. With one in five people in Australia and one in four in New Zealand living with a disability, it's something we need to prioritise so that the future is set up for them to succeed.   Hear Kerrie's story and why enABLE is important to Publicis Groupe.   #ProudToBePublicis #DEI

'We'll Give You Something to Talk About' is the NZ Paralympic team's campaign from Saatchi & Saatchi NZ, a theme born from the experience of many disabled athletes. We're so proud to be a part of this important work, showcasing the incredible stories of so many disabled athletes who face so much adversity when it comes to competing in sports. “We want to showcase the individual journeys of our Paralympians, touching on the battle with their own internal voices, the external cacophony of comments and expectations all athletes experience and have to overcome, and the idea that we should talk about disability. We want to celebrate and shout about our Para athletes’ incredible accomplishments, and we want New Zealanders to talk about them as the amazing elite athletes they are," -Rachel Barr, Marketing Manager, Paralympics New Zealand Find out more about the work: https://lnkd.in/gAFsn5E5 #Paralympics2024

September is Green Commute Month for all of us at Publicis Groupe in Australia. With travel and transport as the largest contributors to greenhouse gas emissions in the professional services industry, we're encouraging all our people to embrace more eco-friendly ways to get to work.   Led by Ecologique, our sustainability-focused employee action group, we've partnered with Good Empire to track our progress and share videos of our sustainable commutes on their app.   So, for all our people, download the app and share your videos for a chance to win some awesome prizes! Here's how to take part: https://lnkd.in/gUkmrMKt #GreenCommuteMonth #SustainableTravel

"Privacy is a new engine of growth. As consumer demand for privacy intensifies, businesses aiming for sustainable growth cannot afford to ignore it. Even if legislative hurdles delay privacy reforms, companies that proactively embrace privacy today can gain a significant competitive edge — addressing an unmet consumer need while building trust, fostering loyalty, and driving business growth. It’s a win-win for everyone: government, businesses, and consumers all benefit."   Chief Data Officer Maurice Riley writes for The Australian this week about how the changes to privacy reform legislation allow businesses to lead the way in investing in data protection, prioritise transparency with consumers and ultimately drive business growth.   Read more in The Growth Agenda: https://lnkd.in/gYeN6sq5

  ANZ Creative Technology Director at PXP, Kiki Lauda, took to the stage at AWE Asia in Singapore this week for his session 'Experiential Technology of the Future.'   Kiki spoke about how spatial intelligence is poised to transform the creative industry and revolutionise marketing through the power of experiential technology. This innovation challenges the industry to rethink how we tell stories and craft experiences and allows brands to engage audiences in previously unimaginable ways. He also discussed how we should approach implementing these new technologies, what challenges they might present and what the future impact might be. #AWEAsia #ExperientialTechnology

Meet Sarah O'Brien, Client Partner at Digitas Australia and committee lead for Écologique, our sustainability-focused employee action group. After launching earlier this year, the team have been extremely busy planning clothes swaps, Vinnies donation drives, Climate Fresk workshops, natural wine tasting, cleaning up our local communities and running educational sessions across the groupe.   Hear what Sarah had to say about her highlights of the year so far!   #ProudToBePublicis #Sustainability

After the excitement of the recent Olympic Games, we're so pleased that this week, we can once again cheer on our athletes as they compete in the Paris Paralympic Games. It's an event that brings us together to show our support and imagine what they can do with the full weight of the nation behind them.   The 'Imagine What We Can Do' campaign from Publicis Worldwide Australia beautifully captures the personal stories of our incredible Paralympians and encourages us to remove the barriers that people with disabilities face when participating in sports. #ImagineWhatWeCanDo #ParalympicsAustralia

 "The heart of the Publicis Groupe strategy is about the integration of strategy [and] insight, and then applying that through either the creative practice or the media practice... What we're seeing is when you bring the business analytics from the media business, and you couple that with the strategic development process for brands and communications strategies, which usually happen in a creative agency, that can magnify the level of intellect and strategy development for both sides." - Michael Rebelo CEO of Publicis Groupe ANZ   Last week at Advertising Council Australia's This Way Up festival, Publicis Groupe ANZ CEO Michael Rebelo chatted to Nine's Liana Dubois for the Talking Creativity podcast. They discussed his experience at Cannes this year judging the Creative Effectiveness category, what work stood out above the rest, and how the creative use of data drives advertising engagement and creative effectiveness.   Take a listen: https://lnkd.in/gkEznsnV