Saatchi & Saatchi Australia

Excited to announce that our ‘HiLux in the Middle’ campaign for Toyota Motor Corporation Australia has earned another gong, taking out Bronze in the Humour Cut (TV/CINEMA) category at the The Gerety Awards! The Gerety Awards bring together an international jury of agency executives to select the best in advertising from a unique and powerful perspective. #NothingIsImpossible

“From our perspective, it’s less long versus short, or performance versus brand, rather it is memorable versus unmemorable…That is the biggest challenge in the industry, [and] it’s the biggest opportunity." -Toby Aldred, Managing Director, Saatchi & Saatchi Australia   “Taking a brand like Nescafe and driving a significant growth in cups of coffee in a sophisticated coffee market like Australia, that’s rare, and we’re really proud of the results.” -Martin Brown, General Manager, Nestlé Oceania and Chair of the AANA - Australian Association of National Advertisers   Australia is one of the world's most sophisticated coffee cultures. So, it’s no small feat that our 'Now's Good' campaign for Nescafé Café Creations drove significant growth across an entire retail coffee category.   How did we do this? By combining simple storytelling with a truly powerful customer insight.   Read the full interview with Toby and Martin in The Australian: https://lnkd.in/gDGZMgAj

"Creativity is often seen as a harmonious thing, but it's more like a Big Bang—a big argument that leads to creation" - Mandie van der Merwe   "We've seen incredible ideas come from unexpected places—what matters is recognising and nurturing those ideas, wherever they may come from…In the end, it's about finding new experiences, new clients, and making some really great work together" - Avish Gordhan   Chief Creative Officers Mandie van der Merwe and Avish Gordhan caught up with Rahat Kapur from Campaign Asia-Pacific in Cannes earlier this year to talk about humour making a comeback, unlocking creativity from unexpected places and their move to Saatchi & Saatchi Australia.   Find out what else they had to say: https://lnkd.in/gs8AexQS

"Creativity is not just a differentiator, but it's also a way of solving problems that others can’t solve" -Mandie van der Merwe   Our Chief Creative Officer and AWARD Chair Mandie van der Merwe took to the stage last week for Advertising Council Australia's This Way Up festival. She took the time to speak to Liana Dubois for Nine's Talking Creativity podcast, in the episode "The Creative Mandate: Why Playing It Safe Is Risky Business."   Listen to the episode: https://lnkd.in/gfzSer_Z #TalkingCreativity #ThisWayUp

“From our standpoint, it’s making sure that creativity has always been, and will always be, our core business. But how and where it is applied for clients changes,” Patrick Rowe, CEO, Saatchi & Saatchi Australia.   “Our focus is always the work, the ideas, the product. It’s the excellent work that make our clients businesses improve…but that doesn’t just happen because you’ve got an excellent creative team, it’s more than that. So the focus is putting together the foundations for sustainable success.” Avish Gordhan, Co-Chief Creative Officer, Saatchi & Saatchi Australia.   “Our philosophy is ‘Nothing is Impossible’… And there’s very few agencies like us that can do what we do,” Mandie van der Merwe, Co-Chief Creative Officer, Saatchi & Saatchi Australia.   CEO Patrick Rowe and Co-Chief Creative Officers Avish Gordhan and Mandie van der Merwe sat down with Mumbrella to discuss how the agency is building the foundations for sustainable success, evolving the Saatchi legacy, and pushing the boundaries of creativity in order to solve clients' impossible challenges.   Read the interview in full here: https://lnkd.in/ggHYpRRJ

We're proud to be named as a top tutor agency in both New South Wales and Victoria for this year's AWARD School.   William Campion, Jackson Elliott, Hannah Payton and jake blood did a stellar job as tutors this year, sharing their expertise with the next generation of storytellers and creators ready to take on the industry.   “I’m really chuffed for both our teams in Melbourne and Sydney! They put a lot of time and work into their students, and they deserve the recognition,” said Chief Creative Officer and AWARD Chair Mandie van der Merwe.

Congratulations to our brilliant Nescafe clients, who were shortlisted twice at this year's Effie awards, and to our awesome clients from The Arnott's Group and Neighbourhood partners Spark Foundry Australia, who were also shortlisted twice. 🤞   #EffieAU2024 #MarketingEffectiveness #NowsGood #ThereIsNoSubstitute #NothingIsImpossible

“There's a sense that when you do big brand thinking that it's a slow moving beast. I don't buy that as an argument. Big brand thinking is actually holding on to platforms, holding on to brand behaviours for longer so that you give people, audiences and your brands an emotional advantage.” - Avish Gordhan   “We've got the ability to pull these different skill sets into a room so you get the smarts of media, data, tech, digital, social…whatever is specifically needed…And then we build on that creativity and that idea, and what I can see is that it has this positive effect on the solutions that we're delivering for our clients. By banding together, we’re creating that growth, while also creating ideas to live in new and exciting ways.” - Mandie van der Merwe   Co-Chief Creative Officers, Avish Gordhan and Mandie van der Merwe, sat down with AdNews Australia to discuss their focus for Saatchi & Saatchi, long-term big brand thinking and the growth opportunities that lie ahead. https://lnkd.in/g6drpes4

We're thrilled to announce today that Rachel Walker has joined the Saatchi & Saatchi team as Chief Strategy Officer. Rachel has more than 30 years’ experience in both the UK and Australian markets and has won numerous awards for effectiveness and creative strategy, including Effie awards, APG and Grands Prix in both the IPA Effectiveness and Marketing Society awards. "Rachel will make a huge contribution to Saatchi & Saatchi. She has an incredible track record of working with mature brands, producing impactful campaigns that people love, and with a list of effectiveness awards that is nothing short of amazing. We’re so excited that she’s part of our team," says Patrick Rowe, CEO Saatchi & Saatchi Australia. Welcome Rachel!

This week, our Co-Chief Creative Officer Mandie van der Merwe took to the Terrace stage at Cannes Lions to discuss the secret sauce to success, storytelling techniques, and how positivity can help the creative processes and unlock solutions. Mandie was joined by expert panellists to unlock the transformational power of creativity on brands, consumers and society. See what's happening this week at Cannes Lions International Festival of Creativity: https://lnkd.in/gq8eWTc