Protobrand

We proudly shared our work with Colgate-Palmolive at Quirk's Media Chicago, detailing how the company achieved 2x market share growth by uncovering category barriers with behavioral science. If you missed the conference, you can now learn more about this compelling case study here: #MarketResearch #Insights #casestudy #behavioralscience

"Reviving Brand Fortunes with Human Truths" was a terrific talk and generous share from Meryl Debrosse of Reckitt. Click in to listen how Jobs-to-be-Done based on consumer identity needs can create new opportunities for mature brands in need of a turnaround.

"The idea is to start with identity rather than needs of the consumer." Check out the full video of our presentation with Reckitt at Quirk's NYC, presented by Andrew McDonough and Meryl Debrosse: https://lnkd.in/eEyfHp5g #marketresearch #quirksnewyork #insights #behavioralscience

Our research team is hiring! 📣 Check out this new role for Research Manager & Analyst, based out of Boston or Toronto: #hiring #research #researchmanager #researchanalyst #hybrid

It was a fantastic first day at Quirk's Media Event New York! Thanks to all who attended our session, "Reviving Fortunes with Human Truth" with Reckitt's Meryl Debrosse, and all who visited booth 315. If you haven't had a chance to say hello yet, we look forward to catching you on day 2. #insights #marketresearch #quirksNYC #quirksnewyork John McGarr Owen Jenkins Andrew McDonough Maureen Kade Pal Marton Afzelius

If you stop by our booth at Quirks New York, be sure to grab this! The #redpants team is collecting System 1 insights from market researchers like you - and one lucky winner will win a $100 giftcard for using metaphor elicitation to share their feelings about AI in market research. We'll share the results with all who participate! #marketresearch #insights #quirksnewyork #quirksnyc #AI Quirk's Media

Join our session: Reviving Fortunes with Human Truth presented by Meryl Debrosse, Reckitt, and Andrew McDonough at Quirk's New York! The #redpants team was pleased to present this story about reviving a stagnating category at IIEX Amsterdam, and we are now excited to bring it to NYC later this week. Check out the video of the session in Europe here: https://lnkd.in/e2qaYAgv, and we hope to see you Wednesday! #Marketresearch #insights #quirksnewyork #quirksnyc Quirk's Media

Meet our team for Quirk's New York next week - Pal Marton Afzelius, Owen Jenkins, John McGarr, Maureen Kade, and Andrew McDonough. As always, look for the red pants, and don't miss our session with Reckitt Wednesday morning! Quirk's Media #marketresearch #insights #QuirksNYC #QuirksNewYork

Headed to #QuirksNYC? Be sure to keep an eye out for the Protobrand team in the #redpants! We'll be presenting our session, "Reviving Fortunes with Human Truth" with Reckitt in Room 4 on Wednesday. Register here: https://lnkd.in/eAKwTWYG Quirk's Media #insights #Marketresearch #newyorkcity #Quirksnewyork

Being able to articulate, in your brand communication, the consumer’s “sense of self” is key to helping them imagine how to use your products and services. There are many ways to get to the heart of this…however the approach that the Protobrand team employed in this project was easy to explain which is just as important as the methodology. Thanks Anders Bengtsson, Ph.D. for bringing this to life! Reach out for more details.