PRS IN VIVO

👋 Today, we’re excited to share our take on The Power of Nostalgia in Brand Design. In this insightful look in the rear view mirror, PRS IN VIVO Director Jay Whitney gets his teeth into the notion of nostalgia and how brands as diverse as PepsiCo, Cadbury UK and Tony's Chocolonely have all leveraged the ‘power of the past’ in their own way to build forward momentum for their brand. Read the full blog post here: https://lnkd.in/etvEz-8j Approximate read time: 5 minutes ⏳ #BrandDesign #NostalgiaMarketing #ConsumerInsights #PRSINVIVO #MarketingStrategy #PackagingDesign

🚀 We're thrilled to announce that PRS IN VIVO's APAC team will be speaking at the upcoming ESOMAR Ignite! Asia Pacific 2024 Conference in Bangkok on 8th November! 🎙️✨ The session, titled "𝐍𝐮𝐝𝐠𝐢𝐧𝐠 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐚𝐧𝐝 𝐖𝐞𝐬𝐭𝐞𝐫𝐧 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐨𝐝𝐞𝐥𝐬," will deep dive into how Behavioural Science and eCommerce learnings from both eastern and western culture can shape the future of online shopping. 🌐💡 Join us to unlock insights, identify innovations, and enrich your learnings with global industry leaders at #ESOMARAPAC24. Want to learn more? Check out the session details and register here 👉 https://lnkd.in/e2TGkYRq #PRSINVIVO #eCommerce #BehavioralScience #ConsumerInsights #ShopperResearch Sophie Mahé Amalina Hamdan

Join us in welcoming back two familiar faces to the PRS IN VIVO family! 🎉 Leah D. and Geniva Washington have rejoined our US Operations team. Leah, now part of our Global Programming team as a Programmer and Developer, and Geniva as a Project Manager, both bring valuable expertise from their past experiences with us. They will contribute to accelerating the development of some of our transformation initiatives thanks to their amazing experience and skills. We’re excited to have them back and look forward to their continued contributions! 🙌 Let’s give them a warm welcome as they embark on this new chapter with PRS IN VIVO! 💼✨ #WelcomeBack #Programming #ProjectManagement #OperationsTeam #Transformation #PRSINVIVO #BVAFamily

Join us in giving a warm welcome to the newest member of our EUROPE PM team, Sarah Loustau! 🎉 Sarah joined PRS IN VIVO France in mid-September as a Project Manager and brings with her a wealth of experience in Marketing Operations, Project Management, and Customer Support. We’re thrilled to have her on board! 🙌 Let’s wish Sarah all the best as she embarks on this exciting journey with PRS IN VIVO and The BVA Family! 💼✨ #WelcomeToTheTeam #ProjectManagement #PRSINVIVO #BVAFamily

Join our team of 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠, 𝐒𝐡𝐨𝐩𝐩𝐞𝐫, 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 at TMRE in Orlando next week and learn how giving your brand 𝐓𝐡𝐞 𝐇𝐮𝐦𝐚𝐧 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 can drive REAL results. Don’t forget to come with your trickiest marketing questions and put them to our 𝐏𝐑𝐒 𝐈𝐍 𝐕𝐈𝐕𝐎 team of experts – Tom Dilley, Kate Kaufman, Joe Messina, and Jonah Berg – at our booth on: 📅 October 8th – 10th | Loews Royal Pacific Resort, Orlando Haven’t secured your tickets yet? There’s still time! Get them here: https://lnkd.in/dRqjiMMX 𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐏𝐑𝐒 𝐈𝐍 𝐕𝐈𝐕𝐎 #TMRE #PRSINVIVO #ConsumerBehavior #ShopperInsights #BehavioralResearch #MarketingInnovation #TheRealPRSINVIVO

🚀 Our Full Packaging Excellence Program is HERE! 👉 https://lnkd.in/eutz-Gxq Last week, in our teaser video, we gave you a sneak preview of our recalibrated 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 built from over 50 years of Global Packaging Expertise. Today, it’s time for 𝗧𝗵𝗲 𝗙𝘂𝗹𝗹 𝗠𝗼𝗻𝘁𝘆 🕺 – ahem... so to speak! Check out our 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲 𝘃𝗶𝗱𝗲𝗼 and find out how partnering with 𝗥𝗲𝗮𝗹 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝘀 across your design journey can DOUBLE YOUR CHANCES of 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗔𝘁 𝗥𝗲𝘁𝗮𝗶𝗹 🎉 PRS IN VIVO’s 𝟱-𝗦𝘁𝗮𝗴𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝗻 is carefully designed to maximize the potential of your designs: 1️⃣ 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 & 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 – Upskill your teams with our App-Based Packaging Excellence training and Live Workshops. Align your teams with the KPIs That Count. 📱🎓 2️⃣ 𝗜𝗺𝗺𝗲𝗿𝘀𝗲 & 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 – Engage your team, review your category, identify ownable assets, and measure current packaging performance. 📊💡 3️⃣ 𝗕𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗕𝗿𝗶𝗲𝗳 – Partner with us to create a clear, actionable design brief with key packaging jobs to be done. ✍️🎯 4️⃣ 𝗦𝗰𝗿𝗲𝗲𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 – Explore and optimise design routes, identifying key strengths and areas for improvement for validation success. 🔍🖌️ 5️⃣ 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲 & 𝗟𝗮𝘂𝗻𝗰𝗵 – Measure packaging risk and opportunity vs robust benchmarks. Our behavioural standards provide crucial confidence for your market launch. 📏📊 🎥 Watch this 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲 𝘃𝗶𝗱𝗲𝗼 of our Packaging Excellence Program and 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 of Winning at Retail. 𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗣𝗗𝗙 👉 https://lnkd.in/eutz-Gxq and get in touch with our expert team TODAY. #PackagingExcellence #PackagingInnovation #ConsumerInsights #PRSINVIVO #FMCG #PackagingDesign

Join PepsiCo’s Nathalia Lumpkin and our very own Tom Dilley at this October’s TMRE in Orlando to hear how in-person research can give your brand that crucial Human Advantage in the digitally dominated market place! 💡🛍️ Be sure to catch this insightful presentation on: 📅 October 9th | 12.20pm ET | TRACK 3: HUMAN-POWERED INSIGHTS 👉 https://lnkd.in/dH3CttkN #TMRE #PEPSICO #PRSINVIVO #ConsumerBehavior #ShopperInsights #BehavioralResearch #MarketingInnovation Kate Kaufman Jonah Berg Joe Messina Natalia Tomaszewska- Lumpkin, MBA

If you are attending the MRSI - The Market Research Society of India Rise & Shine event in Mumbai on September 23rd & 24th, do look out for Sophie Mahé and Divya Radhakrishnan, who would be happy to share their insights on shopper behaviour, packaging design, NPD, and our latest AI Pack tools!

There have always been tools that tell you "What" happened in the research you conduct. 🛠️ These tools have continued to proliferate over the years, offering brands cheaper and faster solutions with DIY platforms and AI input. 🤖 But to truly understand the "Why" of research ❔, we must observe behavior. 👀 This observation allows us to decode the unspoken influence that our marketing tactics can have on shoppers and consumers across touchpoints. In this discussion, Tom Dilley PRS IN VIVO will be sharing the stage with one of the sharpest minds in CPG, Natalia Tomaszewska- Lumpkin, MBA PepsiCo, to explore the reality of why, in this increasingly digital age, our industry is rediscovering in-person research 🧠 and how this approach is being used to complement existing data to uncover the "Why" behind the Buy! 💡🛍️ This is one presentation you won’t want to miss! 📅 October 9th | 12.20pm EST | TRACK 3: HUMAN-POWERED INSIGHTS 👉 https://lnkd.in/dH3CttkN #TMRE #PEPSICO #PRSINVIVO #ConsumerBehavior #ShopperInsights #BehavioralResearch #MarketingInnovation Kate Kaufman Jonah Berg Joe Messina

At PRS IN VIVO, we’ve been hard at work perfecting our recalibrated PACKAGING EXCELLENCE PROGRAM to meet our clients' evolving needs. Cue drumroll… 🥁 We’re NOW ready to unveil it in all its glory! 🎥✨ Watch our VIDEO TEASER to see how our tried-and-trusted multi-stage approach can double your chances of a successful packaging restage. For over 50 years, we’ve partnered with the world’s largest FMCG brands, helping them succeed in their packaging initiatives – from restages to new product launches. 🛍️ 🚀 Ready to take your packaging to the next level? DOWNLOAD the full deck to discover how our Packaging Excellence Program can help you create winning designs 👉 https://lnkd.in/eutz-Gxq #PackagingExcellence #PackagingInnovation #ConsumerInsights #PRSINVIVO