PRS IN VIVO

🎉 Stronger Together! Last week, our Project Management team from across Europe reunited in Paris - and what a reunion it was! With brainstorming sessions, strategic discussions, and a shared vision of excellence, the team aligned on a clear vision of the PM role at PRS IN VIVO - one built on common values, expertise, and a commitment to excellence. 💡 Our goal? To be 100% PRS IN VIVO experts and set the standard for project management across the company. Beyond the hard work, the event was also a fantastic opportunity to reconnect, celebrate, and strengthen our close-knit team - one that’s ready to move mountains for PRS INVIVO ! 🏆 A huge thank you to everyone who made this gathering so impactful: regis Thibault , Gareth Francis, Domenico Vitale, Laura Dodsworth , Toni Brown, Daniel Ackermann, Betul OZER, Nadia Rovida, Martina Andena , Sarah Loustau, Presha Mahajan, Stéphane Mathon , Naziha Yanes - and of course, Magali Lauras, Guillaume Chevalier and Olivier Blanchet for their support! 🙌 #StrongerTogether #ProjectManagement #PRSINVIVO #Teamwork #Excellence

This week marks a milestone for PRS IN VIVO! Say ‘Hello!’ to PackWiser™, our proprietary training program for packaging excellence. 🎉 📦 Built from over 50 years of best-practice packaging expertise, we provide an industry-leading framework to give your brand the best chances to win at retail. 💡 Our bespoke teaching program is designed to set your teams up for design success! ✅ Understanding the key packaging jobs to be done ✅ The best KPIs to measure the strength of your pack ✅ Embedding learnings across your organization with our insightful & easy-to-follow platform 🎮 With fun & engaging video tutorials, games, and quizzes, all delivered by our in-house packaging expert team. See if you can recognize some of the faces from our intro video below 😊 📢 Get in touch today and find out how PackWiser™ can set your teams up for Packaging Excellence – Every Time! 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #PackWiser #PackagingTraining #ConsumerBehavior #ShopperInsights

🎬 That’s a wrap! After weeks of planning, the UK team had a blast presenting at Market Research Society (MRS) Semiotics & Cultural Insights 2025 last week.   A huge thank you to everyone who stopped by and a big shout out to Nuria Pujolas from PepsiCo for the insightful discussion! 🙏 Jay Whitney and Nicolas Ricci thoroughly enjoyed sharing their experience of blending Semiotic cultural understanding with Quant Data for Rockstar Energy’s latest pack redesign. 🌟   Here's a quick snapshot of what they presented 😊   Be sure to reach out to the PRS IN VIVO team or Nicolas Ricci and Jay Whitney directly to hear how blending semiotics with quantitative research can help your brand win at retail 🏆 #semiotics #culture #prsinvivo #pepsico #rockstar #insights

Target Practice 🎯 Not all shoppers are the same, and neither should your packaging be! Our seventh and final Secret of Packaging Excellence is about ensuring your pack speaks directly to your target audience. The right colors, cues, and claims can make all the difference in winning at shelf. 🏆 And last reminder—our Early Bird discount of 10% on PackWiser™ orders is available until February 14th. Find out more about the secret below 👇 and click here to learn more 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #TargetAudience #PackWiser #ConsumerInsights

Why is consistent communication so important? 🤔 As shoppers are in a rush, their default mindset is System 1: fast, instinctive, associative. 🏃 To avoid any potential delays to their grocery trip, shoppers will screen out - or deselect - products that appear to be confusing or sending mixed messages. Our 6th secret is all about 'signing from the same hymn sheet'. Brands that use a breadth of packaging cues to tell a single-minded story stand the best chances of tapping into the System 1 shopper brain. 🧠 Don’t forget—our Early Bird discount of 10% on PackWiser™ orders ends this weel. Find out more about the secret below 👇 and click here to learn more 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #InformationOverload #PackWiser #ShopperBehavior

Let’s Get Emotional! 💖 Grocery shopping isn’t just about price or convenience—it’s also heavily driven by emotion. Our fifth Secret of Packaging Excellence taps into the power of feelings in shopper decision-making. The best packs spark desire, excitement, or even nostalgia in a split second. 💥 And remember—our Early Bird discount of 10% on PackWiser™ orders is available until February 14th. Find out more about the secret below 👇 and click here to learn more 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #ImpulseBuying #PackWiser #EmotionalDesign

We’re thrilled to share that PRS IN VIVO UK team has been selected to speak at Market Research Society (MRS) Semiotics & Cultural Insights 2025! 🎤✨   On February 13th, Nicolas Ricci & Jay Whitney will share their experience blending Semiotic cultural understanding with Quantitative data with Rockstar Energy’s latest pack redesign. 🏆   📅 Attending the event? Don’t miss their presentation at 10:40 AM tomorrow! 💡 Can’t make it? Reach out to the team to learn more about their presentation! #MRS #Semiotics #CulturalInsights #RockstarEnergy #PackagingDesign #PRSINVIVO Patrick Young Andy Rushforth

🚀 System 1 is GO! Our fourth Secret of Packaging Excellence is all about Keeping It Simple. When it comes to shopper decision-making, less is often more. Cluttered packs confuse, while clear, intuitive designs win every time. And don’t forget—our Early Bird discount of 10% on PackWiser™ orders is available until Valentine’s Day, February 14th. Discover the secret below 👇 and learn more here 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #System1Thinking #KeepItSimple #PackWiser #PRSINVIVO

They say that 3 is the magic number. I’m not quite sure why… Anyway, speaking of ‘3’, here’s our 3rd Secret Of Packaging Excellence coming right at ya - Easy As Pie 🥧 And don’t forget to claim your Early Bird discount of 10% on any PackWiser™ orders made before Valentine's Day the 14th February. So…read about the third secrets below 👇 and click here if you want to learn more 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #PackWiser #PackagingTraining #PackagingDesign #PRSINVIVO

Well, staying true to our New Year’s resolution of ‘Walking The Walk’, brace yourself for our second secret of packaging excellence: Total Recall! 🧠 In the build up to our official launch of PackWiser™ next month, we will be sharing one of our 7 Secrets of Packaging Excellence every few days to give you a taster of some of the important themes we unpick in our training program. 🗝️ And if that wasn’t exciting enough for you, we’re offering an Early Bird discount of 10% on any PackWiser™ orders made before Valentine's Day the 14th February. So…find out the second of seven secrets below 👇 and click here if you want to learn more 👉 https://lnkd.in/eY3GxrjN #PackagingExcellence #PackWiser #PackagingTraining #PackagingDesign #PRSINVIVO