Contour Lab

Hope to see you at the SuperNova imec.istart pitching stage on Thursday! 🔥

A 1000 Style Advisors in the cloud. That's what we've built. If your brand wants to stand out in this crowded crowd and if you want to give your shoppers that personalized service they are used to in your store(s), let's talk and give you a demo 🔥 👉 https://lnkd.in/ewbr_kTG

🚀 Hiring Update! 🚀 Are you passionate about AI and eager to shape the future of fashion e-commerce with our AI stylist to revolutionize how people shop online? We’re looking for a Junior AI Engineer, based in Belgium, to join our team and help bring this vision to life. This is your chance to work on innovative AI solutions, collaborate with a talented team, and make a real impact in the fashion tech space. Apply here 👉 https://lnkd.in/gvfcCsKf ,share to or tag someone from your network! 🙌 Please note: we would love to find this talented person directly or through introductions, not through any (consulting) agencies 😉 #hiring #machinelearning #teamexpansion

Contour Lab is hiring a Sales person! 🥳 We're looking for someone to join the team and be the right sales partner in crime for our CEO Christina Hadinoto—someone who can complement her strengths and can open even more doors to customers. 🚪 Here’s the catch: while Contour Lab is a Fashion SaaS, we're looking for someone with fashion industry expertise. Why? Because understanding this industry—its unique challenges, sensitivities, and its "language"—is key to connecting with our prospects, customers and offering them real value. So if you: ✨ Have experience in fashion sales (in any type of capacity) ✨ Love turning leads into paying customers & driving growth ✨ Are excited to create positive impact for consumers, fashion companies and planet Then we'd love to hear from you! Let’s combine skills to make a real impact in this space. 🔥 📄 Check out the job details here: https://lnkd.in/eEn63BGH Send a DM or an e-mail with CV & motivation letter to hello@contourlab.io ! Or share/tag a person that you think might be down to join us on this adventure! #hiring #salesjobs #salesrepresentative

The #StateofFashion2025 report by McKinsey & Company drew quite a gloomy outlook of this industry. The global fashion industry is indeed navigating a maze of economic uncertainty and market shifts. Growth requires brands to rethink strategies. I'll be posting about a few of these the upcoming weeks, starting with the clear 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐬𝐡𝐢𝐟𝐭 we’re witnessing, where shoppers are overwhelmed by choice overload: it’s leading to disengagement, lower engagement and conversion rates. But it’s not all bleak—I selected some key opportunities (that Contour Lab obviously addresses 😊)that elevate shopping experiences: 1️⃣ 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 A new era of AI-powered curation is emerging, promising to redefine how consumers discover fashion. By streamlining search and tailoring content, brands can cut through the noise and deliver highly relevant options that resonate with shoppers. This approach not only enhances shopping efficiency but also ensures customers feel truly understood. This was also confirmed in a webinar of Deloitte on The Future of Fashion, in partnership with Vlaamse Jonge Ondernemingen vzw (Vlajo): “86% of shoppers actually say personalization plays a role in their purchasing decisions.” Although content and search will highly elevate shopping efficiency, we believe more is needed to make it a truly succesful and inclusive experience. Fashion is more than just following the trends (and thus solely "search" of what is trending), it's actually hyperpersonal in its core. Which brings me seamlessy to my next point, because who needs tailored services more than the next strategic opportunity target group. 2️⃣ 𝐓𝐚𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐢𝐥𝐯𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐞𝐫𝐬 Research from Coresight Research highlights that this demographic has distinct needs and preferences that align closely with shopping services designed around body type and personal style, because of changing body types, preference for comfort and fit over trends, simplified shopping experiences that reduce decision fatigue and finally also technological inclusivity, ensuring intuitive and user-friendly services. We go beyond search, because our Digital Shopping Advisor is equipped with advanced body type styling capabilities. Rethinking strategies to win/engage the customers and exploit the potential of data and artificial intelligence through hyperpersonalized omnichannel is something that European & Belgian fashion companies already started to explore, Joke Decaestecker explains in Deloitte’s webinar. Some of our partners (amongst a few that are also targeting the Silver Spenders) have already achieved remarkable results, showcasing how addressing this group’s unique requirements can unlock significant growth opportunities in this struggling industry. 💡 What do you think about the future of fashion retail? Let’s discuss! #stateoffashion #silverspenders #hyperpersonalization

Yesterday, our founder Christina Hadinoto was part of the Expert Day at Start it Accelerate | @KBC, where she had the privilege of supporting and helping other fashion innovators with other experts Karel Cardinaels, Valerie Koltsidas, Anna-Lena Müller, Anton Janssens, Bart Vermeir, Hajar Zamouri. Grateful to be still part of this fantastic community, and thanks to Inge Wouters & Emma T. for the opportunity! Excited to see follow and see the journey of this next generation of designers and fashion tech start-ups! 🔥 #fashion #startup #accelerator

Contour Lab is #hiring! We're on the hunt for a freelance Full Stack Engineer who can juggle front-end, back-end, and is experienced in integrations with e-commerce platforms, like Shopify, Magento or Salesforce. If you speak fluent code, can deploy in your sleep, and think debugging is just a fun puzzle, we want to hear from you. 🤩 You need to be comfortable and skilled to be customer-facing in English. Bonus points if you can do all this while staying on-trend hehe. 🕶 Apply today (DM or hello@contourlab.io) —let’s stack up some wins together! #hiring #freelance #fashiontech

Met professioneel kledingadvies shoppen zoals in de fysieke winkel, maar dan online? Dat maakt onze digitale shopping advisor van Contour Lab mogelijk. 🔥 In deze podcast vertelt founder Christina Hadinoto daar véél meer over, maar gaat het ook over marketing strategieën en zelfontwikkeling. Beluister de volledige aflevering: https://lnkd.in/e4W2-7xn Grote dank aan tophosts Birgit De Vries & Sophie Smeets van Over Marketing Podcast! #fashiontech #ecommerce #marketing #ondernemen

In today's digital age, it's not just about selling products—it's about creating real fans. Our founder Christina Hadinoto teamed up with Nathalie Dumortier from studio360 to give a workshop at the Voka-Vlaams netwerk van ondernemingen event on Customer Centricity in Fashion E-commerce. They showed their expertise and insight on how fashion brands can captivate and convert their online audience into a loyal customerbase. Main take-aways: 📸 Be the infotainer: use clear and engaging visuals, because customers don't like surprises. High-quality packshots and captivating videos are essential. They not only showcase your products but also bring your brand’s vision to life. The more visually appealing and informative your content is, the more likely your audience is to engage, convert without returns! 🛍️ Use Hyperpersonalization: tailor the shopping experience to each customer. Hyperpersonalized recommendations and content make shoppers feel valued and understood, increasing their attachment to your brand. It creates more satisfied and loyal customers. Ready to turn your fashion brand into a fan-favorite online? Let’s create experiences that not only attract but also retain your audience! 🔥 Thank you to Jolein Van Eyck & Sven de Vocht for this great opportunity and to a great focused audience. #customerloyalty #customercentricity #ecommerce

Today marks the last day of the Fashion Revolution Week. Fashion Revolution is a global movement that raises awareness and promotes transparency, sustainability, and ethical practices throughout the fashion supply chain. Within the latest Fashion Transparancy Index 2023, you can read up on the many initiatives we, as consumers, but also the fashion companies need to take to improve the horrible traces that the fashion industry is leaving behind today. But i like to zoom in on one specifically: "𝘋𝘦𝘴𝘱𝘪𝘵𝘦 𝘶𝘱𝘤𝘰𝘮𝘪𝘯𝘨 𝘭𝘦𝘨𝘪𝘴𝘭𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘮𝘪𝘵𝘪𝘨𝘢𝘵𝘦 𝘧𝘢𝘴𝘩𝘪𝘰𝘯 𝘸𝘢𝘴𝘵𝘦, 𝘮𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦 𝘰𝘧 𝘰𝘷𝘦𝘳𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘵𝘩𝘦 𝘣𝘪𝘨 𝘦𝘭𝘦𝘱𝘩𝘢𝘯𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘢𝘴 𝘮𝘰𝘴𝘵 𝘮𝘢𝘫𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘥𝘰 𝘯𝘰𝘵 𝘥𝘪𝘴𝘤𝘭𝘰𝘴𝘦 𝘵𝘩𝘦𝘪𝘳 𝘢𝘯𝘯𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘷𝘰𝘭𝘶𝘮𝘦𝘴 𝘯𝘰𝘳 𝘥𝘰 𝘵𝘩𝘦𝘺 𝘤𝘰𝘮𝘮𝘪𝘵 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘯𝘦𝘸 𝘪𝘵𝘦𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘦." To make it really tangible: "𝘞𝘦 𝘭𝘪𝘷𝘦 𝘰𝘯 𝘢 𝘱𝘭𝘢𝘯𝘦𝘵 𝘸𝘪𝘵𝘩 𝘧𝘪𝘯𝘪𝘵𝘦 𝘳𝘦𝘴𝘰𝘶𝘳𝘤𝘦𝘴, 𝘺𝘦𝘵 𝘵𝘩𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺-𝘵𝘳𝘪𝘭𝘭𝘪𝘰𝘯-𝘥𝘰𝘭𝘭𝘢𝘳 𝘧𝘢𝘴𝘩𝘪𝘰𝘯 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦𝘴 𝘵𝘰 𝘦𝘹𝘱𝘢𝘯𝘥 𝘸𝘪𝘵𝘩 𝘨𝘭𝘰𝘣𝘢𝘭 𝘤𝘰𝘯𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘣𝘺 63% 𝘣𝘺 2030. 𝘍𝘢𝘴𝘩𝘪𝘰𝘯'𝘴 𝘰𝘷𝘦𝘳𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘰𝘷𝘦𝘳𝘤𝘰𝘯𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘢𝘳𝘦 𝘯𝘰𝘸 𝘦𝘷𝘦𝘯 𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘧𝘳𝘰𝘮 𝘴𝘱𝘢𝘤𝘦." Isn't that crazy? 🤯 Even though creativity is at the center of fashion, in my opinion there is too much one-way designer creativity going out into the world without really knowing the customer. Isn't fashion business supposed to be more of a two-day dialogue? Simply put, this is what i would recommend to fashion companies: 💡Take a critical look at the amount of produced items you send out into the world, and analyse how much of that stock ends up not being sold? 💡 Work on getting more data intelligence on your buying customer, what their needs are, what they look like 💡 Use that intelligence and infuse it back into your designing and/or buying departments. Are you producing/selling the right clothing items, tailored to the needs of your customers? To be future-proof and in line with the climate goals, data-driven decision making in the fashion industry is needed more than ever. Contour Lab does not only transform the online shopping experience, making it easier for the consumer to buy the right items, to wear those items longer, and to lower wrong purchases and therefore the returns. Our data intelligence actually makes a fashion company smarter and more sustainable. Ask yourself, as a consumer or as part of a fashion business: where will you make the difference? Are you joining the #fashionrevolution? Read the full report 👉 https://lnkd.in/es5RRYeJ #fashiontech #impact #change