BrandSpark®

Drumroll please... our next Employee Spotlight is on Senior Research Manager, George Joseph! Q: What is something that you do on every project that always helps make it better? A: When it comes to projects, I’ve been told that my colleagues tend to appreciate my attention to detail and contextualization of results. One of them ensures no aspect of the project gets overlooked, and thus the deliverable becomes more thorough and trustworthy. The other is important since key metrics/data points don’t always tell the full story – context is key, whether it be alleviating any fears related to concerning results or explaining positive trends for the brand/product/service in question. I like to think this approach adds more depth and quality to the insights we generate for our clients. Q: What is the best thing about working at BrandSpark? A: The people I work with! I feel blessed to have had amazing people over the years around me for support, constant learning and guidance. The team really knows how to share some laughs & celebrate each other's successes. This family type environment makes the work a lot more enjoyable 😊 Thank you George! #EmployeeSpotlight

For over a decade, BrandSpark has been conducting annual brand trust studies investigating hundreds of consumer and service categories in both the US and Canada. Building on this unparalleled resource of qualitative and quantitative data, we’ve learned a lot about how trust is built and maintained – and every year that knowledge grows. Want to know how this knowledge and our approach to quantifying trust can help your brand? Contact Denis Hancock at dhancock@brandspark.com. #BrandTrust #ConsumerInsights #StrategicResearch #DataAnalysis #BrandStrategy

Introducing our next Employee Spotlight: Senior Research Analyst Laine Sills! Q: When did you start with BrandSpark and how has your career progressed since? A: I've been at BrandSpark for over two years now. I started as intern and have continued to learn and grow as a researcher, making my way up to my current position as a senior research analyst. It’s been an exciting journey so far! Q: What is the most interesting thing you have learned and/or what was the weirdest thing you have learned? A: I never expected to know so much about automotive industries, especially as someone who doesn’t drive or own a car. But that’s the fun of market research – becoming an expert in industries you wouldn’t normally explore and learning about people’s passions along the way! #EmployeeSpotlight

Are you looking to understand consumer behaviour in your category? We've captured the opinions of thousands of North American shoppers each year for nearly two decades. The BrandSpark Shopper Study includes hundreds of questions providing insight into food, beauty, personal care, household, and health categories, including how behaviour varies across the country, by generation, and by retailer. Reach out to our Shopper Insights expert Phil Scrutton at pscrutton@brandspark.com for a free 30 minute trend presentation. #ConsumerInsights

📣Attention Marketing Professionals! We invite you to participate in the 6th annual BrandSpark® x ACA Marketers Survey. This survey is a valuable opportunity to share how brands in Canada are navigating current challenges. It will only take about 10 minutes of your time. As a token of appreciation, participants will be entered into a draw to win a $250 prize and will receive an in-depth report of the survey results this fall. Rest assured, all responses are kept anonymous and reported in aggregate. Take the survey 👉 https://lnkd.in/ggNQWWVd Your insights are crucial in shaping the future of marketing in Canada. Thank you for participating! Philip Scrutton – Judy Davey – Patrick Hotte – Esther Benzie – Davina Wong Moya Brown – Michele Beaulieu – Tracey Cooke – Laura Cutsey – Rob Daintree – D'Arcy Finley – Jennifer Lo – Andrew Oosterhuis – Angela Sarino – Jennifer Seiler #Marketing #Survey #BrandSpark #ACA -------------------------------------------------------------- 📣 Avis aux professionnels du marketing ! Nous vous invitons à participer au 6e sondage annuel @BrandSpark x ACA. Cette enquête est une excellente occasion de partager comment les marques au Canada affrontent les défis actuels. Elle ne prendra que 10 minutes de votre temps. En guise de remerciement, les participants seront inscrits à un tirage au sort pour une chance de gagner un prix de 250 $ et recevront un rapport détaillé des résultats cet automne. Soyez assuré que toutes les réponses sont anonymes et présentées en agrégé. Accédez au sondage 👉 https://lnkd.in/gHDgh4fb Vos opinions sont essentielles pour façonner l’avenir du marketing au Canada. Merci de votre participation !

Get to know our amazing team and their unique personalities and strengths with our new Employee Spotlight series! It is the people that make BrandSpark a great place to work and a place where meaningful and impactful insights thrive! First up, we have our VP Shopper Insights, Philip Scrutton. To some he is the GOAT of Canadian Shopper Trends, to others their very own personal Google!  Q: What do you do here at BrandSpark? A: As VP Shopper Insights, my research & insight team works with consumer brands that want to increase sales via in-store and online retail partners. Our work includes breaking down consumer decisions at retail, quantifying innovation opportunities, testing packaging designs, and tracking brand equity for retailers and product brands. I also oversee the major annual studies behind leading awards programs Best New Product Awards and BrandSpark® Most Trusted Awards, which have led to our expertise in product innovation and the drivers of trust. Q: What was your favourite award winning product? A: The best thing about conducting the research for Best New Product Awards is discovering which products exceeded consumer expectations each year. The winners are often products I wouldn't have tried without that consumer endorsement, yet many make it into my family's routine. Two 2024 winners I have at home now are the new Schneiders Sliced Meats, specifically the Summer Sausage, which tastes great, and Aveeno Calm + Restore Skin Therapy Balm, which is amazing value and soothes irritation, just as consumers told us. Stay tuned to learn more about the incredible individuals who make BrandSpark shine! #EmployeeSpotlight #BrandSparkFamily

Headaches, upset stomachs, and fever—with so many occasions to select an OTC product, there is ample opportunity to make the wrong choice. To help consumers make the best decisions about which OTC medications they should use, Newsweek and BrandSpark® have partnered for the second annual list of the Most Trusted by Pharmacists Awards honoring OTC brands in America. 🔗 https://lnkd.in/gKnijsyV #BestOTCMedications #BestOTCBrands #WhatToGetAtThePharmacy 

🍔☀ The BrandSpark team kicked off the summer season with our annual company-wide BBQ! Each year, we come together to enjoy delicious food, discuss industry trends, celebrate company successes, and share some laughs in person!

Shopper Army is proud to be one of Walmart.ca’s recommended Ratings & Reviews Suppliers. ➡️ Let us help you hit your review targets and ACE your Walmart Scorecards! #RatingsandReviews #ShopperArmy #WalmartReviewSupplier

A must watch for anyone looking to understand this passion driven category with our very own Mike Bone !