Rival Technologies

🚀 Insights pros, take note: Voice of Market is here. With our latest innovation, Rival Technologies and Reach3 Insights are bringing conversational insights and best in-class panels together for the first time. What does it mean for you? 1. 100% frictionless panel access. 👥 We don't just connect you to panels—we manage the whole process, ensuring the right audiences and high-quality responses. 2. Completion rates as high as 85%. 📈 Mobile-first, conversational surveys engage your respondents much better than traditional survey formats. 3. A singular, easy-to-use research platform. 1️⃣ Cover all your research needs in one place. Ready to revolutionize your research? Watch the video below, and learn more: https://lnkd.in/gFdTz-ni #ConversationalInsights #insights #marketresearch

Insights pros: are you capturing video feedback yet when doing your research? If not, here are 4 compelling reasons why you should. (Coincidentally, they all start with a C. 😜) 1️⃣ Content. When people share on video, they naturally say more. Our research at Rival Technologies and Reach3 Insights found that participants share up to 700% on video. 2️⃣ Context. With video, you can see people’s environment, their facial expressions, their emotions, etc. More context means deeper understanding. 3️⃣ Confirmation. Videos are a good way to validate your participants and see that people are really who they say they are. (HINT: If you’re not sure about the quality of a sample provider, add a video question in your survey. The quality of videos you get from their participants will be telling…) 4️⃣ Capture. That is, the attention of your stakeholders. When you’re sharing your insights and recommendations to the org, videos can add credibility to what you’re saying and build confidence that your insights are informed by real people. Want more tips on capturing video feedback? Check out this guide from our team 👉 https://lnkd.in/gdEaPH9j #insights #mrxpros #marketresearch #video

In my 20 years in marketing, I've worked on hundreds of research projects involving customer data and feedback. These projects, while super important, are also often a huge undertaking: ❌ they involve a mind-boggling amount of data ❌ they are a logistical nightmare, requiring cross-referencing databases, wresting with SPSS, etc. ❌ they take a lot of time and expertise -- sometimes resulting in insights being generated late Today, marketers and insights pros can address these challenges head-on using AI. Thanks to tech advancements such as Rival Technologies' AI Summarizer, generating themes from a massive amount of unstructured data is not just possible — it can be done within minutes if not seconds. While I'm excited about AI's promise, I don't see it replacing #marketers and #insights pros anytime soon. As I wrote in my recent article for the CMO Alliance, creativity and the human touch will always have a role to play in generating insights and creating campaigns that resonate with audiences. After all, we are marketing to other humans. With that said, to maximize the value of AI today, marketing and insights leaders should think about a couple of key things: ✅ Experimentation. While I don’t believe AI will replace us, the humans who deftly use AI will replace those that do not. So, we must master the use of AI — something we can only do by getting our hands dirty. ✅ Training and transparency. Education and guidelines are key to ensuring people stay true to your brand. Working closely with your compliance, IT and innovation teams can ensure data security and privacy are top of mind, and your employees can navigate things like bias in AI. ✅ Data quality. AI is only as good as the data it's trained on. As Andrew Reid likes to say, “garbage in, garbage out.” Ensuring your data is accurate, clean, and up-to-date is critical for generating reliable insights. ✅ Customer-centricity. AI tools should help marketing teams better understand and engage our customers. Let’s keep the focus on enhancing the customer experience and delivering real value. Looking for more tips on integrating AI into your daily work? I encourage you to check out these two great assets: 1) This informative and useful presentation from my colleague Dale Evernden, Head of Design and Innovation at Rival Technologies, for some practical ideas as well as a look at some of the AI features we're thinking about. https://lnkd.in/gp3HZXjw 2) This ebook, 'AI for Marketing Leaders' from my colleagues at CMO Alliance - https://lnkd.in/gNPATryV

Our Wok & Wings happy hour was wonderful. ☺️ Thanks to everyone who came out! 🍻 Reach3 Insights #mrxpros #insights #bctech #yvrtech

In a recent article for CMO Alliance, our very own Paula Catoira shared her thoughts on using AI to enhance creativity in marketing. Check out the document below for some key points from her article! Want to read the full article? It's right here: https://lnkd.in/gU-c_8S5 🔗 We also have a recap, along with additional commentary, on our blog: https://lnkd.in/gNxKen9q #insights #marketresearch #CMO

Prioritizing data quality in 2025? Want to get better quant and qual insights at scale in a cost effective way? Having your own proprietary insight community can help. Here's why. 👇

Insight communities today are more flexible, agile and powerful than before. Thanks to new technologies and innovative methodologies, the possibilities for what you can do with them are broader and more impactful. Curious about how you can harness this potential? Join Jennifer Reid at our upcoming webinar to explore how mobile-first, AI-driven innovations can help you capture real-time, accurate insights with unmatched speed and cost-efficiency. Register here 👉 https://lnkd.in/gjr2jN9m #mrxpros #insights #insightsmrx

In today's fast-evolving markets, bridging the gap between customer feedback and business strategy is critical. With Rival, this connection becomes seamless and fast, leading to data-driven decisions that inspire confidence and foster business growth. #ConversationalInsights #CustomerExperience #BusinessOutcomes #MarketResearch #RiskManagement #CXInnovation #RivalTechnologies

A great share from Bobby Calise on sharebacks! If you have an insight community, this is worth checking out. Want more tips on community management? Check out our free guide here: https://lnkd.in/gWR3Vi2k #insightsmrx #marketresearch #insights

In today's fast-evolving markets, bridging the gap between customer feedback and business strategy is critical. With Rival, this connection becomes seamless and fast, leading to data-driven decisions that inspire confidence and foster business growth. #ConversationalInsights #CustomerExperience #BusinessOutcomes #MarketResearch #RiskManagement #CXInnovation #RivalTechnologies