Reach3 Insights

Jobs to Be Done is a powerful framework for understanding consumer needs and the value of real-world AI applications. Using our conversational research approach on the Rival Technologies platform, we tapped into both System 1 and System 2 thinking to reveal AI's current Jobs to Be Done and how its applications vary across industries. Check out this article from our very own Leigh Admirand to learn more about this advanced approach and some key learnings: https://lnkd.in/gGkHeqPV #JTBD #AI #insights #marketresearch

Congrats to the Reach3 Research Operations team for once again taking the top prize at the Rival Group Inc. Halloween costume contest. And a huge kudos to our Toronto team for giving them a run for their money!

What's more impressive - becoming a Top 5 Most Innovative Full-Service MR Agency (in only our sixth full year in business) or being in the Top 10 for the past 3 years now? LMK which option you prefer? 👇 [data viz credit to Jenna Camilletti] Greenbook #GRIT2024 #reach3insights #conversationalinsights

Great article from Leigh Admirand on The Financial Brand about the importance of understanding the evolving customer journey in the financial services and banking sectors! With digital transformation influencing consumer expectations and behaviors faster than we've ever seen, getting these #insights is critical to winning. This is worth a read: https://lnkd.in/gXcwjMgE Reach3 Insights Rival Technologies #CustomerJourneyMapping #insights

We're thrilled to share that we are among the top 10 most innovative suppliers in Greenbook's 2024 GRIT Business and Innovation report. Since the founding of Rival Technologies and Reach3 Insights, we've been honoured to be included in this annual list. But this year's result really validates our continuous investment in our unique approach to mobile-first, conversational and AI-powered research. https://lnkd.in/gePJhisE A big thanks to our customers, partners and employees who continue to believe in the transformational power of #ConversationalResearch and insight communities. We are humbled to be included with some of our industry's most established and respected players in the top 10.  Want to get the full report? It's free to download here:  https://lnkd.in/g-K2QECC #GRIT50 #marketresearch #insights

Kellanova—a global food & beverage giant with iconic, world-class brands—wanted to understand their innovation territories to help inform their product roadmap. So, they worked with us to use our conversational research approach and capture quant and qual inputs that reveal the best opportunities for development. The results? ✅ 700% boost in the length of verbatim responses ✅ ✅ quant data that surfaced the best options, combined with qual that provided nuances ✅ ✅ ✅ a winning territory they felt confident about Check out the full case study to learn more: https://lnkd.in/grCWE3P3 #ConversationalResearch #insights #innovation #productresearch

🚀 Kellanova’s Cheez-It brand embraced innovation with AI-driven research! Partnering with Rival Technologies & Reach3 Insights, they achieved:   ✨ 700% increase in verbatim response length   ✨ Boosted engagement from Gen Z's ✨ Real-time insights that shaped their product roadmap  With this customized approach, it allowed Kellanova to confidently identify a winning territory for their 2025 launch! ✅ Check out the full case study for more insights here: https://lnkd.in/g5jN6Bdx #MarketResearch #ProductInnovation #Kellanova #Rivaltech #reach3

"Interesting, engaging, and a good pace." NGL, when we were working on our latest masterclass webinar, I was worried about two things: 1️⃣ How can we make content about insight communities fresh and interesting? 🤔 2️⃣ How do we cover everything without going over time? 😬 We failed on the second point (we went waaay over 30 minutes 😅), but based on feedback from attendees, we succeeded with the first. And most people stuck around past the webinar time, so maybe it's not a big deal? Besides clients and prospects sliding into our DMs with compliments, perhaps the biggest sign that the webinar was a success was the questions we got throughout the webinar. From questions about recruitment to inquiries about bias, the attendees did not hold back and were very eager to learn more. So, if you attended the webinar, thank you for joining! If you haven't seen the webinar, a recording is now available. Check it out to hear Matt Kleinschmit, Jonathan Dore and Renee Khalili talk about insight communities here: https://lnkd.in/gsYm8bqM Reach3 Insights Rival Technologies #mrxpros #insights #marketresearch

Health tech is booming, and Gen Z is leading the charge. That’s one of the standout findings from our free new Digital Health Trends 2024 report, which we released recently!   Now in its third year, this study (led by Christine Nguyen, PhD and Dara St. Louis) uses our conversational research approach and the Rival Technologies platform to track shifts in consumer behavior and attitudes around health tech—covering everything from adoption of wearables to emerging trends like GLP-1 interest.      In 2024, 66% of consumers said they’re using health-related devices, up from 55% in 2022 and 48% in 2021. Gen Z is outpacing others in areas like: 🧘♂️ Holistic wearables ⌚️ Fitness trackers 🧠 Mental health tools ✌️ Stress management 🙋♀️ Fertility and women’s health tech Want to learn more? Check out the free report here: https://lnkd.in/gDst-6D9 #DigitalHealth #Ozempic #insights #marketresearch

Is your company creating and marketing new AI features and products today? If so, here's an important data point for you to know: Fears around AI among American consumers have QUADRUPLED in the last year. The percentage of consumers concerned about AI surged from 5% in July 2023 to an astounding 22% in August 2024. This new research from our fintech team (led by Leigh Admirand) highlights the need for brands to continually engage with consumers about AI. The landscape is changing rapidly, along with consumer expectations, behaviors, and attitudes. Curious to learn more? Check out the full study, including a deep dive into people's emotions and fears, in this article: https://lnkd.in/gbRHjgs8 #AI #insights #marketresearch