The day is here! We're so excited to be part of this epic strategic partnership between Mondelez Canada and MLSE (Maple Leaf Sports & Entertainment Partnership). We can't wait to see OREO and Toronto Maple Leafs on the ice this season! #GoLeafsGo #OreoCanada #SponsorshipStrategy
I am thrilled to announce a multi-year partnership with Maple Leafs Sports and Entertainment and excited for OREO to be the Toronto Maple Leafs new helmet sponsor this upcoming season. Our iconic brand OREO is always looking to strengthen relevance with consumers and finding the right partnership is critical. A partnership between OREO, a global icon, and the Toronto Maple Leafs, one of Toronto’s beloved teams, is a ‘score’! It is a privilege to collaborate with the MLSE and we’re excited to engage with Toronto Maple Leaf fans all season long and take the consumer experience to the next level! I want to thank the MLSE Jordan Vader and his team and Sonia Bongiorno whose leadership has been instrumental to the success of this partnership. I’d also like to recognize the Mondelez Canada brand teams for their excellent work in bringing the partnership to life through our iconic brands (Colleen Bowker, Sarah Au Uzair Saqib Khan Heidi Chiu Sameer Kanuga, Lexie Lubov Stacey Biggar, Leah Nathanielsz Samuel Bussieres Jenny Chu Peter Verlinden Will O'Connell) as well as our exceptional cross functional team (Devin Coady Pierina DeCarolis Maria Mirabelli Brianna Eshraghi). This wouldn’t be possible without your hard work! Special thanks to our agency partners: Weber Alana L. Vayner Karen Stein Publicis/Razorfish @jennychen B-Street David Ploughman and Craig Bond, T1 Agency Jorge Tatto. Please extend my thanks to your full teams that worked on this! https://lnkd.in/gdUdPSjE Go Leafs, Go OREO!